Green Marketing &...
Follow
Find
105 views | +0 today
Rescooped by Adrieke de Kraker from Vertical Farm - Food Factory
onto Green Marketing & Greenwashing
Scoop.it!

Should we really condemn all greenwashing companies? | ParkHowell.com

Should we really condemn all greenwashing companies? | ParkHowell.com | Green Marketing & Greenwashing | Scoop.it
Corporate sustainability officers are a new breed of communicator, and they're learning on the job. As pioneers, they're going to make mistakes, which often leads to claims of green washing.

Via Alan Yoshioka
Adrieke de Kraker's insight:

Duurzame communicatie en de risico's van #greenwashing

more...
No comment yet.
Green Marketing & Greenwashing
Green Marketing & Greenwashing
Your new post is loading...
Scooped by Adrieke de Kraker
Scoop.it!

GRoofGarden - Duurzame Horeca

Duurzame horeca is natuurlijk erg belangrijk. Hier gaat u snel meer over leren. Heeft dit test filmpje u visueel geprikkeld, dan zal u binnenkort verast worden door de rest.
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Fairtrade@Work

Fairtrade@Work | Green Marketing & Greenwashing | Scoop.it
Adrieke de Kraker's insight:

Fairtrade op het werk, duurzame catering

more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Apple, Facebook weigeren weer transparantie over CO2-uitstoot - DuurzaamBedrijfsleven.nl

Apple, Facebook weigeren weer transparantie over CO2-uitstoot - DuurzaamBedrijfsleven.nl | Green Marketing & Greenwashing | Scoop.it
Apple, Facebook weigeren weer transparantie over CO2-uitstoot
DuurzaamBedrijfsleven.nl
Het rapport toont een wat grimmig beeld van de mate waarin de grootste 500 bedrijven ter wereld bezig zijn met duurzaam ondernemen.
Adrieke de Kraker's insight:

Twijfelachtig, bedrijven met gebrek aan transparantie ...

 

more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Nuon misleidde klanten over groene stroom - NUzakelijk

Nuon misleidde klanten over groene stroom - NUzakelijk | Green Marketing & Greenwashing | Scoop.it
Nuon misleidde klanten over groene stroom
NUzakelijk
In tegenstelling tot wat het bedrijf eerder beweerde, werd de toeslag op de stroomprijs na 2002 niet meer in extra nieuwe duurzame energieprojecten gestoken, maar in groencertificaten.
more...
No comment yet.
Rescooped by Adrieke de Kraker from Eco Fashion Design
Scoop.it!

Biobased Synthetic Textiles: Actually Better or Another Case of Greenwashing?

Biobased Synthetic Textiles: Actually Better or Another Case of Greenwashing? | Green Marketing & Greenwashing | Scoop.it
Biobased synthetic textiles are derived from engineered and manipulated plant matter. But are these plant-based textiles actually better for the environment?

Via Sass Brown
more...
Sass Brown's curator insight, June 3, 2013 10:55 AM

Really thorough overview of the good and the bad of bio based textiles like Tencel and Modal.

Rescooped by Adrieke de Kraker from The Peoples News
Scoop.it!

Greenpeace | Greenwashing


Via Lon Hope
more...
Servane GLR's curator insight, November 19, 2013 2:58 AM

La vision de Greenpeace sur le greenwashing

Rescooped by Adrieke de Kraker from Retail: Suggestions & Ideas
Scoop.it!

The Brilliant Business Model Behind H&M's Clothes Recycling Plan - Businessweek

Its discounts for used clothing is smart green marketing following the bad publicity of the Bangladesh factory fires

Via Beppe Andrianò
more...
Beppe Andrianò's curator insight, June 27, 2013 1:02 PM

Henrik Lampa, il sustainability manager di H&M dice "Non vogliamo che i vestiti diventino spazzatura, noi vogliamo che diventino una risorsa".

Rescooped by Adrieke de Kraker from SocialMoMojo Web
Scoop.it!

Three Steps to Great Content Marketing for Green Brands

Three Steps to Great Content Marketing for Green Brands | Green Marketing & Greenwashing | Scoop.it
It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.

Via Jessica Kelly
more...
No comment yet.
Rescooped by Adrieke de Kraker from Green Living
Scoop.it!

Are bamboo products really the eco-friendly option? - Telegraph

Are bamboo products really the eco-friendly option? - Telegraph | Green Marketing & Greenwashing | Scoop.it
'Greenwashing’ in advertising does not mean the bamboo is an eco-friendly option, just because it is grown naturally.

Like me, you have probably been bombarded with entreaties to buy “eco-friendly” bamboo towels, nappies and other soft furnishings. Because bamboo is fast-growing and can be cultivated without pesticides, I am told, bamboo towels are an eco-friendly way to dry yourself after a bath. But I can’t help wondering how truly “green” a product is if it has to be transported across thousands of miles of ocean to get to my bathroom.

In addition, bamboo has to undergo some fairly chemically intensive production processes to get from raw material to the cellulose fibres that make the end product, and relies on putting vast areas of land under monoculture production, causing soil depletion and damage to biodiversity.


Via Green Living 4 Live
more...
No comment yet.
Rescooped by Adrieke de Kraker from VL Automotive News and Reviews ~ Automotive Digital Marketing
Scoop.it!

How To Do Green Content Marketing To Increase SEO - Earth 2017

How To Do Green Content Marketing To Increase SEO - Earth 2017 | Green Marketing & Greenwashing | Scoop.it

Via VL Automotive Digital Marketing
more...
No comment yet.
Rescooped by Adrieke de Kraker from Inspiring Sustainable End-to-End Supply Chain
Scoop.it!

Trust, not green marketing, is key to driving sustainable consumption

Trust, not green marketing, is key to driving sustainable consumption | Green Marketing & Greenwashing | Scoop.it
As consumers increasingly turn to each other for trusted information on the products they buy, could green marketing campaigns be a thing of the past?

Via Acquisti & Sostenibilità not-for-profit
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Ethical Corporation Awards – Who won what and why! | Ethical Corporation

Ethical Corporation Awards – Who won what and why! | Ethical Corporation | Green Marketing & Greenwashing | Scoop.it
RT @DonnaCBoehme: It's Ethical Corporation Award time again http://t.co/cEAmsc7zZY Two words: "Golden Peacock" #Satyam #CSR #Marketing #Com…
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Way Beyond Greenwashing: Have Corporations Captured Big Conservation?

Way Beyond Greenwashing: Have Corporations Captured Big Conservation? | Green Marketing & Greenwashing | Scoop.it
Many of the biggest conservation nonprofits have already agreed to a series of global bargains with international agribusiness.
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

World Tourism Day 2013: In gesprek met Paul Veltman, manager ...

World Tourism Day 2013: In gesprek met Paul Veltman, manager ... | Green Marketing & Greenwashing | Scoop.it
Paul Veltman, manager Maintenance & Environment bij NH Hoteles vertelt over hoe NH aan duurzaam ondernemen doet.
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

McDonald's maakt de meest misleidende reclame

McDonald's maakt de meest misleidende reclame | Green Marketing & Greenwashing | Scoop.it
Met de Liegebeest Verkiezing vraagt Wakker Dier ook dit jaar weer aandacht voor
misleidende reclames en verpakkingen waarbij dieren betrokken zijn.
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

Vleesleverancier VION fraudeert dagelijks met duurzaam vlees

Vleesleverancier VION fraudeert dagelijks met duurzaam vlees | Green Marketing & Greenwashing | Scoop.it
Bewaar als favoriet. VION, de grootste leverancier van varkensvlees in Nederland en een van de grootste slachterijen in Europa, fraudeert met duurzaam vlees. Dat verklaren werknemers van het bedrijf vanavond in de ...
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

AH puur&eerlijk: een onzuiver (keur)merk volgens Foodwatch ...

AH puur&eerlijk: een onzuiver (keur)merk volgens Foodwatch ... | Green Marketing & Greenwashing | Scoop.it
Maar dit eigen merk is een allegaartje van biologisch, ecologisch, fairtrade, duurzaam en… gewoon onverantwoord. Een scharrelkip die een beroerd leven achter de rug heeft, krijgt het puur&eerlijk merk net zo makkelijk als ...
more...
No comment yet.
Rescooped by Adrieke de Kraker from Green Girl Media, LLC
Scoop.it!

Social Media Marketing by Green Girl Media, LLC is diverse, active, and targeted for today's social businesses.

Social Media Marketing by Green Girl Media, LLC is diverse, active, and targeted for today's social businesses. | Green Marketing & Greenwashing | Scoop.it

Via Nancy Kenney
more...
Rescooped by Adrieke de Kraker from The Sustainability Journal - by Vikram R Chari
Scoop.it!

9 Ways to Promote Sustainability without Greenwashing

9 Ways to Promote Sustainability without Greenwashing | Green Marketing & Greenwashing | Scoop.it

Avoiding greenwashing is a real communications challenge—even for the most sustainable companies. That telltale streak of hyperbole is easy to spot when others are doing it, but much harder to see in your own marketing. At the same time, audiences are more skeptical than ever—and they have the means to call you on overreach.


Via Vikram R Chari
more...
No comment yet.
Rescooped by Adrieke de Kraker from Trends in Sustainability
Scoop.it!

How Can Consumers Find Out If a Corporation Is "Greenwashing" Environmentally Unsavory Practices?: Scientific American

How Can Consumers Find Out If a Corporation Is "Greenwashing" Environmentally Unsavory Practices?: Scientific American | Green Marketing & Greenwashing | Scoop.it

In essence, greenwashing involves falsely conveying to consumers that a given product, service, company or institution factors environmental responsibility into its offerings and/or operations. CorpWatch, a non-profit dedicated to keeping tabs on the social responsibility (or lack thereof) of U.S.-based companies, characterizes greenwashing as “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.”


Via Olive Ventures
more...
No comment yet.
Rescooped by Adrieke de Kraker from Trends in Sustainability
Scoop.it!

Why reporting does matter

Why reporting does matter | Green Marketing & Greenwashing | Scoop.it

New research shows how companies reporting on sustainability out perform their peers.

 

An important question often posed by corporate board members and executives: does disclosure and structured reporting on corporate sustainability and responsibility really matter to investors and key stakeholders?

 

This and related questions are often hotly debated inside US companies. What is the measurable payoff (if any) for corporate sustainability and responsibility efforts? What is the cost of instituting these programmes?

 

Who really keeps track of this in the capital markets? How is the information used by investors or stakeholders? What does it take to move beyond PR greenwashing and into substantive strategies and programmes?

What is the business case for corporate responsibility? (And, more recently) what is our competition doing?

 

The answers to these questions are explored in theGovernance & Accountability Institute’s 2012 analysis of America’s large-cap companies.


Via Olive Ventures
more...
No comment yet.
Rescooped by Adrieke de Kraker from The Sustainability Journal - by Vikram R Chari
Scoop.it!

Ask Mr. Green: Which Green Labels Can I Trust?

Our advice guy exposes examples of greenwashing. (Ask Mr. Green: Which Green Labels Can I Trust?: Our advice guy exposes examples of greenwashing.

Via Vikram R Chari
more...
No comment yet.
Rescooped by Adrieke de Kraker from VL Automotive News and Reviews ~ Automotive Digital Marketing
Scoop.it!

Green Online Marketing: 5 Ways to Repurpose Content

Green Online Marketing: 5 Ways to Repurpose Content | Green Marketing & Greenwashing | Scoop.it
With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentati…

Via VL Automotive Digital Marketing
more...
Scooped by Adrieke de Kraker
Scoop.it!

The role of green marketing in inspiring behaviour change - in pictures

The role of green marketing in inspiring behaviour change - in pictures | Green Marketing & Greenwashing | Scoop.it
This gallery showcases an eclectic mix of posters that aim to provoke and persuade people to change their behaviour for a more sustainable future (RT @philipcharles79: The role of green marketing in inspiring behaviour change - in pictures
more...
No comment yet.
Scooped by Adrieke de Kraker
Scoop.it!

The Rise Of Purpose-Driven Marketing. Again.

The Rise Of Purpose-Driven Marketing. Again. | Green Marketing & Greenwashing | Scoop.it
'The Rise Of Purpose-Driven Marketing. Again.' blog post by Monaem Ben Lellahom. (RT @CSRwire: Looking for a sense of #purpose: Why #consumers & #marketers remain at odds w/ making money vs.
more...
No comment yet.