One Canadian city shows how smart technology can help get people out of their cars and onto city buses and other forms of public transportation.
Public transportation usage is at a record high in the Canadian city of Brampton. Ridership increased 18 percent in 2011, tripling the national average of five percent in the first six months of last year, according to the Canadian Urban Transit Association. All told, 16.3 million riders made use of Brampton Transit in 2011, 2.5 million more than in 2010, which had already seen a 12 percent increase in ridership.
The uptick is largely due to the introduction of Brampton’s bus rapid transit (BRT) system, called Züm. Xerox helped the city launch a SmartBus system to work with its new BRT system.
“Making public transportation more predictable and easier to use makes it more popular,” said Alex Milojevic, senior manager of Business Strategies at Brampton Transit. “Xerox installed systems that our riders now depend on and that we use to provide award-winning service.”