A Collective Approach to Local Entrepreneurship | green streets | Scoop.it

Locally owned shops were once cornerstones for products, services, employment and social networks in urban neighborhoods. The rise of automobiles, franchises and Internet shopping has forced many out of business or into niches that don't correspond with the needs of their local communities. However, in some cities they're seeing a resurgence due to creative initiatives that link grassroots activism with public- and private-sector resources.


In February, a special kind of shop opened in Amsterdam's Van der Pek neighborhood. It is called the Wisselwinkel, meaning "shift shop," because it hosts a new local entrepreneur every six months. If this trial period goes well, the entrepreneur receives assistance in setting up a more permanent location in the neighborhood.

Designed and constructed by MOS Collectief, the Wisselwinkel interior is flexible so that different startups can use it according to their needs. Along with the storefront, entrepreneurs receive practical guidance in connecting with support organizations, fulfilling legal requirements and attracting customers...