Sharing Economy - Digital Marketing
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Is the Sharing Economy Innately Sustainable?

Is the Sharing Economy Innately Sustainable? | Sharing Economy - Digital Marketing | Scoop.it
There’s no doubt that sharing promotes collaborative exchange and that husbanding our natural resources is good for the environment, but will this trend of “what’s mine is yours” continue to promote ecological sustainability?
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Mobile + Sharing Economy + Internet of Things = the Coming Economic Boom

Mobile + Sharing Economy + Internet of Things = the Coming Economic Boom | Sharing Economy - Digital Marketing | Scoop.it
Smart phones already are integral to finding things to buy. When everything is linked to the Internet, the same technology will allow everyone to know what their neighbors have to rent.
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11 Marketing Trends To Watch For In 2015 - Forbes

11 Marketing Trends To Watch For In 2015 - Forbes | Sharing Economy - Digital Marketing | Scoop.it
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.
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The Importance of User Experience for Digital Marketing: 5 Key Tips

The Importance of User Experience for Digital Marketing: 5 Key Tips | Sharing Economy - Digital Marketing | Scoop.it
The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative.

Via marketingIO
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marketingIO's curator insight, November 9, 2014 9:52 PM

A brilliant post that gives an in-depth look at what UX is all about. While I don't think #5 is applicable to the B2B world, I wouldn't count it out.

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SHARING Melbourne - Growing Melbourne's Sharing Economy.

SHARING Melbourne - Growing Melbourne's Sharing Economy. | Sharing Economy - Digital Marketing | Scoop.it
The sharing economy (the peer-to-peer economy / collaborative consumption) is a socio-economic system built around the sharing of human and physical resources.
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New Services Aim to Prove Trust in the Sharing Economy

New Services Aim to Prove Trust in the Sharing Economy | Sharing Economy - Digital Marketing | Scoop.it
Whilst it’s probably a stretch too far to suggest we’re living in the free agent nation, it’s no doubt true that more people are trading online in a variety of ways.
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Berlin, the Startup City: Big Dreams and Growing Pains

Berlin, the Startup City: Big Dreams and Growing Pains | Sharing Economy - Digital Marketing | Scoop.it
There’s no shortage of tech scenes labeled as the “next Silicon Valley,” including Berlin. But startups in the city face a unique set of challenges.
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Uber, Airbnb Under Attack In Spain As Old And New Economies Cl... | stofftree

Uber, Airbnb Under Attack In Spain As Old And New Economies Cl... | stofftree | Sharing Economy - Digital Marketing | Scoop.it
The taxi and hotel industries are pressuring Spain to crack down on popular
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CookRadar Helps You Experience Homemade Food

CookRadar Helps You Experience Homemade Food | Sharing Economy - Digital Marketing | Scoop.it
CookRadar takes the sharing economy to remarkable new levels, allowing neighbors to share and experience homemade food with each other.
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Inspiring Route - Sharing Economy & Collaborative Consumption

Everything you need to know today about the sharing economy. ["Inspiring Route" by Market Revolution is the way to discover and stay updated on new trends and…
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The Next Phase for the Sharing Economy

The Next Phase for the Sharing Economy | Sharing Economy - Digital Marketing | Scoop.it
The rapid growth of the sharing economy has spawned skirmishes between local regulators and the companies that are disrupting established industries.
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Sharing economy, direct economy, p2p production… what a mess! | P2P Foundation

Sharing economy, direct economy, p2p production… what a mess! | P2P Foundation | Sharing Economy - Digital Marketing | Scoop.it
The “sharing economy” is educating us for living in an economy with increasing non-market spaces.

Via jean lievens
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The Next Sharing Economy - YouTube

It's time to talk about how the sharing economy can build itself on true sharing. In this video, Janelle Orsi talks about how companies can build in: 1. Shar...
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Because Digital The Digital Sharing Economy

Because Digital The Digital Sharing Economy | Sharing Economy - Digital Marketing | Scoop.it
The sharing economy is a great example of how digital can disrupt not just businesses but also cater to the general masses by providing affordable services.
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Who to Follow in the Sharing Economy [Infographic]

Who to Follow in the Sharing Economy [Infographic] | Sharing Economy - Digital Marketing | Scoop.it
The sharing economy is growing rapidly, with new startups piling into the space on a daily basis. Want to know who the top influencers are in the growing industry? Check out the infographic after the jump, created by Traity.
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4 Hospitality Trends We're Tracking at Skift This Week

4 Hospitality Trends We're Tracking at Skift This Week | Sharing Economy - Digital Marketing | Scoop.it
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these tren...

Via Alexandre Guapyassu
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Why MOOCs are Failing the People They're Suppos...

Why MOOCs are Failing the People They're Suppos... | Sharing Economy - Digital Marketing | Scoop.it
MOOCs and online education are a technology with potentially revolutionary implications—but without a precise plan for realizing that potential.
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AirbnbNYC | A Community Taking Action

AirbnbNYC | A Community Taking Action | Sharing Economy - Digital Marketing | Scoop.it
When New Yorkers are able open their homes to travelers, the whole city gets a big boost. Click here to learn more and get involved.
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Crowdfunding now a permanent part of finance ecosystem, says Indiegogo founder - Collaborative Consumption

Crowdfunding now a permanent part of finance ecosystem, says Indiegogo founder - Collaborative Consumption | Sharing Economy - Digital Marketing | Scoop.it
Crowdfunding is now a permanent fixture of the financial ecosystem, says Indiegogo founder.
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How To Execute The 80/20 Of Your Social Media Marketing

How To Execute The 80/20 Of Your Social Media Marketing | Sharing Economy - Digital Marketing | Scoop.it
You’re going to thank me for this . . . . I’m going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of y…

Via Kamal Bennani
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Marco Favero's curator insight, November 9, 2014 5:50 PM

aggiungi la tua intuizione ...

Jasper Molina's curator insight, November 9, 2014 7:28 PM

Of course, the Pareto Principle applies to social media.

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How Airbnb Is Transforming Harlem

How Airbnb Is Transforming Harlem | Sharing Economy - Digital Marketing | Scoop.it
Update: Airbnb, the home sharing site, has run up against problems in New York City and in cities across the country. But not in Harlem.
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Stop being fooled by collaborative consumption: Sharing isn’t caring

Stop being fooled by collaborative consumption: Sharing isn’t caring | Sharing Economy - Digital Marketing | Scoop.it
Labelling companies such as AirBnB, Uber and TaskRabbit as “the sharing economy” is one of the finest and most deceptive bits of branding of the past few years. If children were encouraged to share...
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Can Insurers Capitalize on the Sharing Economy?

Can Insurers Capitalize on the Sharing Economy? | Sharing Economy - Digital Marketing | Scoop.it
Next-generation opportunities will require re-thinking of traditional business principles; SMA report offers ideas on reducing claims operations costs while expanding geographically.
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Date My Wardrobe is the Sharing Economy for Fashion

Date My Wardrobe is the Sharing Economy for Fashion | Sharing Economy - Digital Marketing | Scoop.it
Date My Wardrobe is a sharing economy app that helps consumers sell or rent items from their own personal wardrobes to allow others to expand their options.
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Wall and Chain: a story of breaking down walls

In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him...
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