green infographics
39.4K views | +0 today
Follow
green infographics
creative, innovative + informative infographics to educate + inspire...
Curated by Lauren Moss
Your new post is loading...
Your new post is loading...
Scooped by Lauren Moss
Scoop.it!

Ad Agency Designs And Makes Brochures Without Using Electricity

Ad Agency Designs And Makes Brochures Without Using Electricity | green infographics | Scoop.it

The Leo Burnett agency in Lisbon was commissioned to create a brochure for the EDP Group’s Access to Energy (A2E) campaign, which aims to bring electricity to communities in Sub-Saharan Africa and the Amazon.
This campaign also sought to show that many developed countries waste electricity, so the creative team challenged themselves by designing a brochure without using any energy.
Paper was made, pressed and dried, and the two colors of the brochure were printed manually on the paper. The last step was perhaps the easiest—folding these brochures by hand.


Even the process was documented without electricity—film cameras were used, and the amount of effort put in can be seen in the video at the link.

more...
PIRatE Lab's curator insight, January 30, 2014 10:37 AM

Cool demo, but the future is clearly not abandon electricity.  The pollution associated with the film camera world has a host of problems as well (mercury, etc.).  But I like the idea here and the notion of being able to do things outside of the widely accepted standards of production.

ramiro alonso's curator insight, February 4, 2014 7:20 AM

Una campaña para una empresa de electrificación realizada sin electricidad.

Scooped by Lauren Moss
Scoop.it!

How Slowing Down 300 Million Electric Motors Will Save the World [Infographic] | Earth and Industry

Electric motors things like pumps, fans and blowers consume around 28 percent of the world's electricity. But that could change if we just had the ability to slow them down.
more...
No comment yet.
Scooped by Lauren Moss
Scoop.it!

Infographic: Power To The People

Infographic: Power To The People | green infographics | Scoop.it

Anyone whose house or yard is decorated with elaborate twinkling displays this holiday will tell you, those kilowatts quickly add up. How does your electric bill compare to the average in your state and other states; who spends the most and how does our electricity usage divvy up among different household items and chores?

more...
No comment yet.