Aspect 2 & 3
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Avoid Unlawful Advertising: Seven Rules for Your Business | Nolo.com

Avoid Unlawful Advertising: Seven Rules for Your Business | Nolo.com | Aspect 2 & 3 | Scoop.it
Comply with laws against deceptive or misleading advertising.
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Emily Garrison's comment, March 14, 2014 10:23 AM
The consumer can also take legal actions against the company. They have a right to sue them under state consumer protection laws. This typically only happens if the false ad did or could've lead to any sort of harm.
Emily Garrison's comment, March 14, 2014 10:26 AM
Being accurate is one way you can avoid any sort of false advertising catastrophe. Making sure all the labeling on the packaging is correct and you're not showing a picture of this years model on last years product. Don't sell a product saying it will cure headaches when it actually only will temporarily.
Emily Garrison's comment, March 14, 2014 10:28 AM
Making sure to get permission is another vital rule to avoid false accusations. If you're using a picture of some celebrity for a diet plan make sure that they are actually okay with it and it won't backfire in any way. Under U.S. copyright law, the "fair use" doctrine allows limited quotations from copyrighted works without specific authorization from the copyright owner.
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False and Misleading Advertising | Jacoby and Meyers Law Offices

False and Misleading Advertising | Jacoby and Meyers Law Offices | Aspect 2 & 3 | Scoop.it
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Emily Garrison's comment, March 12, 2014 10:19 AM
A3- False advertising can mean many different things and deceive you in many different ways. False and misleading advertising is defined as anything that is published that is deceptive or untruthful. False or misleading advertising can lead to financial loss or any other form of damage to the consumer.
Emily Garrison's comment, March 12, 2014 10:23 AM
These financial losses or damages that the consumer goes through may not be significant by any means, but no one should have to endure it. Consumers should know that there is something you can do about it to get some sort of compensation by filing a lawsuit.
Emily Garrison's comment, March 12, 2014 10:29 AM
There are many different types of false or misleading advertising. These include bait and switch advertising, high pressure sales tactics, deceptive form contracts, artificially inflating prices and failure to disclose. Bait and switch advertising is very misleading and does nothing but trick the consumer. With this tactic the business says they will provide a service or product that they don't. They use this to lure you into the store and try to persuade you to buy something else.
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Going Green in Graphic Design | Creativeoverflow

Going Green in Graphic Design | Creativeoverflow | Aspect 2 & 3 | Scoop.it
Today we are going to be talking about a subject related to graphic design. We will be talking about going green in graphic design, what it means to be a green designer. Why you should go green, how to practice green design and a few more topics. I hope that you will find the article useful and that you would be able to learn a few things regarding this topic.
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Emily Garrison's comment, March 10, 2014 10:26 AM
Being a 'green graphic designer' can benefit you in many ways. It is not only more cost effective, but it can also bring you more business. Today, many consumers are more drawn to environmentally friendly products and services. A whopping 82% of consumers would prefer buying eco friendly products to the alternatives. Many people are drawn to the thought of helping out the environment.
Emily Garrison's comment, March 10, 2014 10:28 AM
Thinking about how your work is affecting the environment is a crucial step.For every ton of paper that is recycled 7,000 gallons of water; 380 gallons of oil; and enough electricity to power an average house for six months is saved.
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What is Green Graphic Design?

What is Green Graphic Design? | Aspect 2 & 3 | Scoop.it
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Emily Garrison's comment, March 4, 2014 10:12 AM
Finding out what the budget is for your client is essential. Instead of sending out postcards doing emails instead can help a lot. Rather then sending people a paper postcard telling them to go to a website telling them to type in the specific url, a simple 'click here' is much more inviting. You can also load the email up with all sorts of information and don't have to worry about running out of room.
Emily Garrison's comment, March 5, 2014 10:09 AM
Printing on the light side can also help tremendously. Ink selections and paper sizes are things to consider when starting a project. Water-, soy-, and veggie-based inks are much better alternatives than their petroleum- based competitors. But when it comes to recycling them, the dyes still have to go somewhere. A way to help this is to use minimal ink coverage. White space is one technique that a designer can embrace to keep the environment in mind. You can also avoid full bleed printing and Pantone colors that are on the EPA's watch list for hazardous compounds. Being concious of paper size is also a smart way to help reduce paper waste. Using only standard sizes and avoiding oddly-sized materials is a way to do this.
Emily Garrison's comment, March 5, 2014 10:13 AM
Along with all the other techniques you can use, the last to think about is the output process. Letterpress, dryography, digital printing and flexography are all printing technologies that output the least amount of harm. They are different, but they can all control the amount of paper waste and the option for petroleum-free inks and the drying methods are the least hazardous to staff and the environment.
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Food That Fools You -- National Geographic Kids

Food That Fools You -- National Geographic Kids | Aspect 2 & 3 | Scoop.it
Read about tricks food stylists use to make fake food look fabulous.
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Emily Garrison's comment, March 13, 2014 10:30 AM
There are a lot of things that food stylist can do to fool you to make a meal look appetizing for a cookbook or advertisement. Putting soap in milk is one way that they can do this, they will just put them right on top to make the milk look freshly poured. Sometimes they will even use glue instead of milk in cereal ads so the cereal doesn't get soggy. For drinks, they will typically use fake ice cubes that are about $50 each instead of real ice that would melt very quickly under studio lights. To create a steam effect, they can just put a wet cotton ball in the microwave to create an illusion that food is piping hot. The chicken or turkey you may see is actually only partially cooked to prevent the skin from getting all wrinkly and burned. After it's partially cooked they will paint the outside with a special brown mixture and then fill it with paper towels to give it a nice plump look. Charcoal marks? Typically just eyeliner. Ice cream? Store bought cheap icing. Even berries usually aren't as red as they appear to be, they just use red lipstick or food coloring.
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How McDonald's uses Photoshop to touch up their menu burgers - Telegraph

How McDonald's uses Photoshop to touch up their menu burgers - Telegraph | Aspect 2 & 3 | Scoop.it
McDonald's has disclosed how its most popular products look their tastiest best for advertising shoots and campaigns by using Photoshop.
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Environmental Impacts - Graphic Eco-Design | Business Victoria

Environmental Impacts - Graphic Eco-Design | Business Victoria | Aspect 2 & 3 | Scoop.it
The graphic design industry draws on energy, water, paper, inks, solvents and packaging. Designers make decisions that ‘lock-in’ potential environmental impacts associated with the life cycle of their designs.
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Emily Garrison's comment, March 6, 2014 10:14 AM
Each stage of the papers lifecycle has some sort of impact on the environment. The tools needed from the other industries that we use to obtain the paper all emit some type of pollution. Once the trees are cut down they are are turned in to chipping, pulped, bleached and then finally turned into paper. All of these stages use valuable resources and produce pollutants such as Volatile Organ Compounds and greenhouse gases.
Emily Garrison's comment, March 6, 2014 10:29 AM
Many inks and solvents also produce VOC's and sometimes harmful chemicals for both the environment and anyone that comes in contact with it. The printing industry uses 36,000 Tons of ink per year, and using the right type of ink can help tremendously. During printing there is always going to be waste ink so picking a printer that reuses their ink rather than throwing it away can also help. Using the alternative inks that are EPA approved or have a veggie base help to cut back on the amount of ink polluting the environment.
Emily Garrison's comment, March 10, 2014 10:12 AM
Graphic designers are obviously always on computers, which can consume large amounts of energy. Whereas there is nothing they can do to necessarily limit the computer use time when work needs to get done, there are still other alternatives they can do to lessen their carbon footprint. Switching even just a percentage to green energy , using power save modes after so long, making sure everything not in use is off, and purchasing items with the lowest energy consumption can greatly reduce your carbon footprint.