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Rescooped by G Annabel Hahn from Curation & The Future of Publishing
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Greatness | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.