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The best "social media holiday" tip: take a break without guilt. - Two Pens

The best "social media holiday" tip: take a break without guilt. - Two Pens | Great Writing Meets Social Media | Scoop.it
Social media holiday guilt needs to be banned. If you unplugged, be glad you connected in the real world.
Emily at Two Pens's insight:

Why you shouldn't care about falling off the social media cliff over the holidays.

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My Top 2012 Storytelling Presentations

My Top 2012 Storytelling Presentations | Great Writing Meets Social Media | Scoop.it
Powerful presentations all use stories. Here's my list of the best presentation that use storytelling in 2012. It's my holiday gift from Two Pens to you.
Emily at Two Pens's insight:

 

Master storyteller and presentation whiz Cynthia Hartwig shares her top 2012 picks for presentations that tell stories.  Great videos!

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How Pinterest Began | Big Brands on Pinterest Case Studies Video

How Pinterest Began | Big Brands on Pinterest Case Studies Video | Great Writing Meets Social Media | Scoop.it
Sony Electronics and Benjamin Moore are big brands succeeding on Pinterest. Learn how in this New Media Expo Social Media Business Summit session led by Linda Sherman
Emily at Two Pens's insight:

When he founded Pinterest, Ben Silberman took a different route to market his product.  In stead of "wooing tech publications, Ben harnessed the power of women bloggers."

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How Long Should a Blog Post Be?

How Long Should a Blog Post Be? | Great Writing Meets Social Media | Scoop.it
How long should a blog post be? Short---between 250 & 800 words. But if you learn these tricks to engage readers, your posts can be any length you want.
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Be Cheerful AND Facebook? Avoid Social Media Burnout During Holidays

Be Cheerful AND Facebook? Avoid Social Media Burnout During Holidays | Great Writing Meets Social Media | Scoop.it
How do you create content for a blog and Facebook without burning out? Here's one tip--use blog posts to invite interaction on Facebook, and vice versa.
Emily at Two Pens's insight:

If you just use status updates on Facebook to promote your blog, it gets tiresome. People like to interact on Facebook not be marketed to. So here's a tip on how to write status updates that do both--link back to your blog and let people have fun on your Facebook page.

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The New Era of SEO: Content Strategy

The New Era of SEO: Content Strategy | Great Writing Meets Social Media | Scoop.it
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead.
Emily at Two Pens's insight:

Good blog post that summarizes why lots of links no longer equals a high ranking in search results. What replaces them? A great content strategy.

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Do The Work, or Quit Blogging Please

Do The Work, or Quit Blogging Please | Great Writing Meets Social Media | Scoop.it
Tweet Sharebar Tweet You just read a click-bait title. I apologize for that. Before you run away, dear valued reader (see what I did there?), here’s my thesis: A person should not blog or publish o...
Emily at Two Pens's insight:

Why great writing ends the debate between long vs. short blog posts.

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The Feds Can Tell Ernest Hemingway's Cats What To Do; Here's Why : NPR

The Feds Can Tell Ernest Hemingway's Cats What To Do; Here's Why : NPR | Great Writing Meets Social Media | Scoop.it
Cats descended from one given to the writer live at the Ernest Hemingway Home & Museum in Key West. A visitor filed a complaint with the law. Now, judges have said the U.S. Department of Agriculture can regulate those felines.
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