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Corporate blogging and blog marketing guide

Corporate blogging and blog marketing guide | Great Writing Meets Social Media | Scoop.it
An in-depth guide to corporate blogging and blog marketing: success factors, benefits, metrics, data & resources.
Emily at Two Pens's insight:

Lots of useful content strategy and marketing info here--for pro's and beginners.

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21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative

21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative | Great Writing Meets Social Media | Scoop.it
This post is about the benefits of blogging for business—with a purpose. We’ll knock it out with a series of lists to help get you started with your blog.
Emily at Two Pens's insight:

Just discovered Barry  Feldman's This the Point blog on social media marketing. Sums up the essential characteristics of great business blogs.

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Web Curation And New Professions: The Content Curator

Web Curation And New Professions: The Content Curator | Great Writing Meets Social Media | Scoop.it

Excerpted from article on Mashable:
"Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.

A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.

Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.

Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.

More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.

As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven.
Perhaps the best part? Curation is a never-ending job, and it never gets boring..."

Read full original article:
http://mashable.com/2013/05/09/curator/

 


Via Giuseppe Mauriello
Emily at Two Pens's insight:

Love this. Debunked and clarified.

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Mathieu Bigeard's curator insight, May 10, 2013 5:22 AM

#SocialMedia Governance: what's the role of the Content #Curator. Good article from #Mashable

Víctor V. Valera Jiménez's curator insight, May 10, 2013 10:51 PM

Excelente artículo en Mashable de Stephanie Buck que nos habla de este nuevo perfil profesional que está irrumpiendo con fuerza en el marketing de contenidos, el Content Curator.

John Thomas's curator insight, February 12, 2:28 PM
Web Curation And New Professions: The Content Curator
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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Great Writing Meets Social Media | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....


Via Jeff Domansky
Emily at Two Pens's insight:

She's an accomplished poet, too!

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Jeff Domansky's curator insight, May 21, 2013 1:48 PM

Great tips and inspiration for Twitter humor...

Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Two Pens's curator insight, May 23, 2013 2:37 PM

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Great Writing Meets Social Media | Scoop.it
Investing time and money on social media is necessary for all types of businesses nowadays.
Emily at Two Pens's insight:

The writer offers summary snippets which only make sense when you click through to the real sites/blogs/social media of the company. Suppose that's ok, but it's a lot of work.

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Why You Shouldn't Duplicate Content

Why You Shouldn't Duplicate Content | Great Writing Meets Social Media | Scoop.it
If two pages have duplicate content, search engines can't tell which to display when you search. Learn more.why a common practice works against you.
Emily at Two Pens's insight:

You wouldn't believe how many people still don't get that search engines think duplicate content is a bad idea.  Read why.

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Curation, Sharing, Transparency and Failure: How We Can Learn by Sharing Our Process

Curation, Sharing, Transparency and Failure: How We Can Learn by Sharing Our Process | Great Writing Meets Social Media | Scoop.it

We've heard the argument that everyone's a curator online by means of blogging and reblogging, but what about the professional curators who are responsible for producing major physical exhibitions ...


Via Robin Good, Giuseppe Mauriello
Emily at Two Pens's insight:

What happens when art curators use Tumblr as their exhibition space.

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ghbrett's curator insight, March 13, 2013 4:33 PM

Check out Robin's comments below. Once again, Thank You Robin for a great review

Michael John Freestone's curator insight, March 25, 2013 11:29 PM

www.mjfgroup.biz

Crystina Castiglione's curator insight, March 30, 2013 11:29 PM
This article really brought to light what being globally connected can do for not just artists, but curators as well and how it can be used to create an entirely new type of exhibition. It also describes a new age of art that infuses the way we use technology, especially within social media networks.
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What Makes a Good Content Curator?

What Makes a Good Content Curator? | Great Writing Meets Social Media | Scoop.it

Excerpted from the article:
"Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility.
A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?
1) Really Long Arms:
You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.

2) Super Fast Scanning Eyes:
An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.

3) A Raised Eyebrow:
Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.

4) A Belly Full of Hunger:
Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."

Read full article here:
http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator

 


Via Robin Good, Giuseppe Mauriello
Emily at Two Pens's insight:

What has long arms and raised eyebrows?

 

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Debra Askanase's comment, February 20, 2013 4:56 PM
Great find. Sharing!
Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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Twitter Branding: How many times can you say one thing? - Two Pens

Twitter Branding: How many times can you say one thing? - Two Pens | Great Writing Meets Social Media | Scoop.it
The biggest obstacle to Twitter Branding is lack of single-mindedness. Without a focus, no one will remember what you stand for.
Emily at Two Pens's insight:

Pretty simple when you get down to it.  How do you create a Twitter brand--focus, focus, focus.  From social media brand expert Cynthia Hartwig.

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Zappos Social Innovation

Zappos Social Innovation | Great Writing Meets Social Media | Scoop.it
Can businesses create online communities if their purpose is to make money? Zappos sells and shares through its social innovation on Facebook and Twitter.
Emily at Two Pens's insight:

What do Zappos and Frank Zappa have in common? Building a fan base and selling stuff.

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Why Amazon can't win when it comes to book reviews

Why Amazon can't win when it comes to book reviews | Great Writing Meets Social Media | Scoop.it
The sock puppet theatre seems set for a record-breaking run
Emily at Two Pens's insight:

Amazon in hot water again., this time stumbling when trying to explain its policy of taking down false reviews.

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Two Pens's curator insight, January 30, 2013 10:39 AM

Uh-oh. Amazon gets in hot water. 

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Getting Started Again (After A Break)

Getting Started Again (After A Break) | Great Writing Meets Social Media | Scoop.it
That's Hank, a dog that belongs to Ryann Miller from Care2 Network.
Emily at Two Pens's insight:

Non-profit social media star discovered the same thing over the holidays as Two Pens did. http://twopens.com/social-media-holiday-tip-take-a-break-without-guilt/

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Search, Social and Content - The Keys To Inbound Marketing

Search, Social and Content - The Keys To Inbound Marketing | Great Writing Meets Social Media | Scoop.it
If you think SEO is the abbreviation for an airport, then you're in big trouble. If you think customer-focused marketing is about deciding which segment of
Emily at Two Pens's insight:

Instead of content that markets AT customers, why not produce some that answers their questions where they're searching for them?  This article makes so much sense--well-written, too, very straightforward.

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50 amazing examples of HTML5 | Web design | Creative Bloq

50 amazing examples of HTML5 | Web design | Creative Bloq | Great Writing Meets Social Media | Scoop.it
Just look what can be achieved with the latest web design techniques! We take a tour around the internet to specially hand-pick the best examples of HTML5 for your inspiration.
Emily at Two Pens's insight:

So you might know about the dif between "who" and "whom," or how to tweet like mad, but do you know why HTML5 is going to change content forever?

 

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This Infographic Explains What Native Advertising Is

This Infographic Explains What Native Advertising Is | Great Writing Meets Social Media | Scoop.it
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
Emily at Two Pens's insight:

Curious about what native content/advertising is? This infographic explains all.

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Corporate blogging and blog marketing guide

Corporate blogging and blog marketing guide | Great Writing Meets Social Media | Scoop.it
An in-depth guide to corporate blogging and blog marketing: success factors, benefits, metrics, data & resources.
Emily at Two Pens's insight:

Lots of useful content strategy and marketing info here--for pro's and beginners.

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WordPress Dominates Top 100 Blogs

WordPress Dominates Top 100 Blogs | Great Writing Meets Social Media | Scoop.it
Fifty-two percent of the top 100 blogs are currently using WordPress, either hosted or self-hosted, according to an annual study conducted by Pingdom.com.
Emily at Two Pens's insight:

No, really? Interesting that it's because it makes a great content management system not just a blogging platform.

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NY judge says running a search engine for news is a copyright violation

NY judge says running a search engine for news is a copyright violation | Great Writing Meets Social Media | Scoop.it
A NY federal judge handed down a terrible ruling in AP vs Meltwater, which turned on whether providing a search-engine for newswire articles that showed the first sentence or two of the article was fair use.
Emily at Two Pens's insight:

This could be a significant change for fair use doctrine on web. via @scottpierce

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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | Great Writing Meets Social Media | Scoop.it

This article is new post by Gianluca Fiorelli published on SEOmoz blog.
Here is an excerpt from this long and interesting article:
" Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.


For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.

[Giuseppe Mauriello: Below there are some points that caught my attention]
" How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:
- Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting.
- Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!"
...
Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference.
...

Why social content curation?
People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.
...

How can I find trusted sources of information to curate?
- Resource directories and news aggregators;
- Social network personalized suggestions, lists, and groups;
- A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience.
- The old school (still good) methodology: blogs commenter’s analysis;
...
"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.
...

 The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:
- Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present.
- The users’ behavior varies a lot from a social platform to another.
...
 As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."

The article is very long and informative. Read full article here:
http://www.seomoz.org/blog/social-media-curation-guide

 

 


Via Giuseppe Mauriello
Emily at Two Pens's insight:

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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valeriecharron's curator insight, March 1, 2013 12:12 PM
Social Media Curation Guide 
Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Gareth Llewellyn's curator insight, March 10, 2013 8:29 PM

Includes a useful Social Content Curation Strategy Guide:

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(no title)

(no title) | Great Writing Meets Social Media | Scoop.it
Emily at Two Pens's insight:

Authors talking  about their book covers. What will the book designers think?

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Our Six Most Popular Social Media Tips - Two Pens

Our Six Most Popular Social Media Tips - Two Pens | Great Writing Meets Social Media | Scoop.it
Emily at Two Pens's insight:

We packaged up our most popular posts on how to do social media.  Let us know which one was most helpful. emily@twopens.com

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5 Ways to Curate Content on Your Blog

5 Ways to Curate Content on Your Blog | Great Writing Meets Social Media | Scoop.it
Learn five easy ways to curate content published by varied sources and turn that content into useful content for your blog.
Emily at Two Pens's insight:

At last someone defines the difference between contrent aggregations, syndication, and curation.  Thank you!

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Intro to Content Strategy: January 2013

A Crash Course in Content Strategy A workshop at the School of Visual Concepts January 25, 2013
Emily at Two Pens's insight:

Cool... One of Seattle's master content strategists posted a deck from his workshop at School fo Visual Concepts. 

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Tony Hsieh's Rule for Success: Maximize Serendipity

Tony Hsieh's Rule for Success: Maximize Serendipity | Great Writing Meets Social Media | Scoop.it
Create the opportunity for meaningful collisions, says the Zappos CEO. Then just watch as the best things unfold.
Emily at Two Pens's insight:

Great ideas, effective approach to running a business, and good writing are all combined in this piece by Tony Hsieh  innovative founder of Zappos.

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How to Promote on Twitter

How to Promote on Twitter | Great Writing Meets Social Media | Scoop.it
To promote on Twitter, you need to intrigue others. Read about Twitter role models and some tips for writing interesting tweets to help you on your way.
Emily at Two Pens's insight:

In this intro, I better practice what I preach. Here goes:  What Twitter marketers can learn from the "Worlds Worse Dive."

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Top 50 Brands in Content Marketing | ClickZ

Top 50 Brands in Content Marketing | ClickZ | Great Writing Meets Social Media | Scoop.it
Brands are becoming the media, attracting their own audiences. Here are the standouts.
Emily at Two Pens's insight:

Content is the brand...  Top 50 companies who get content marketing.

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