Excerpted from article on Mashable: "Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.
A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.
Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.
Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.
More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.
As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven. Perhaps the best part? Curation is a never-ending job, and it never gets boring..."
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.
...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.
Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....
Excerpted from the article: "Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.
So what does a good content curator look like? 1) Really Long Arms: You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.
2) Super Fast Scanning Eyes: An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.
3) A Raised Eyebrow: Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.
4) A Belly Full of Hunger: Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."
If you think SEO is the abbreviation for an airport, then you're in big trouble. If you think customer-focused marketing is about deciding which segment of
Emily at Two Pens's insight:
Instead of content that markets AT customers, why not produce some that answers their questions where they're searching for them? This article makes so much sense--well-written, too, very straightforward.
A NY federal judge handed down a terrible ruling in AP vs Meltwater, which turned on whether providing a search-engine for newswire articles that showed the first sentence or two of the article was fair use.
Emily at Two Pens's insight:
This could be a significant change for fair use doctrine on web. via @scottpierce
This article is new post by Gianluca Fiorelli published on SEOmoz blog. Here is an excerpt from this long and interesting article: " Last year on SEOmoz, I published "The Content Curation Guide for SEO", which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.
For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use.
[Giuseppe Mauriello: Below there are some points that caught my attention] " How do I "stay sane" and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you: - Don't read first, but "skim" the posts in your RSS Feed. If the first paragraph (more than the title) makes you want to read more, then there's a chance that the posts is good and interesting. - Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say "WTF!" ... Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which - with the quality of the content shared - is what makes the difference. ...
Why social content curation? People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them. Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader. Content curation, as a facet of content marketing, can be of help in making that objective true. ...
How can I find trusted sources of information to curate? - Resource directories and news aggregators; - Social network personalized suggestions, lists, and groups; - A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience. - The old school (still good) methodology: blogs commenter’s analysis; ... "It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity. ...
The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons: - Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others are present. - The users’ behavior varies a lot from a social platform to another. ... As I have said since the beginning, social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.
Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.