"Anyone can be visionary. The Lean Entrepreneur shows you how to:
Apply actionable tips, tricks, and hacks from successful lean entrepreneurs
Leverage the Innovation Spectrum to disrupt existing markets and create new onesDrive strategies for efficient market testing with Minimal Viable ProductsEngage customers with Viability Testing and radically reduce the time and budget for product developmentRapidly create cross-functional innovation teams that devour roadblocks and set new benchmarksBring your organization critical focus on the power of loyal customers and valuable products you can build to serve themLeverage instructive tools, skill-building exercises, and worksheets along with bonus online videos"
"ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.".
This is a "why-to" book rather than a "how-to" book. It's targeted primarily at engineers, scientists and other professionals considering switching into product management for the first time. The "why-to" question is: why should they consider this new career? Is it a good fit for their aptitudes? People who feel a strong "fit" with their jobs--who frequently feel "in the flow" because they get intrinsic enjoyment from what they are doing--are more likely to be energized. And if they understand these innate tendencies, they can develop them further. Secondarily, this is a book for individuals new to the job, and for individuals hiring and training product managers.
A committed social change agent, Robert Gass has served as consultant/shaman to numerous organizations, including General Motors, Chase Bank, Greenpeace, and MoveOn.org, and taught heartful living and personal effectiveness at such centers such as Omega, Esalen, and the U.N. Peace University. Also a musician, Robert has released over 20 uplifting albums, including the best-selling Om Namah. With host and former IONS president James O'Dea, he shares stories of his own personal and professional challenges and triumphs and the value of meditation and the application of noetic principles to shifting difficult situations from hopeless to life-affirming.
"Mark Pincus, CEO of Zynga, equates building a sustainable online empire with building the skyscrapers that shaped the look of modern cities at the turn of the last century. Pincus reflects upon his 15-20 year career in hi-tech - riddled with many companies who asked him to leave - where he was set ineffective entrepreneurial goals. He discusses the change in his perspective; from garnering ROI, to offering sustainability, to building immortal "Internet treasures" - that is, the type of online utility that forever changes the world. He discusses the importance of thinking from the mountain top, and that the rest of the "distractions" - i.e. IPO's, acquisition, becoming a market leader, etc. - are just fool's gold."
"Provocation-based selling goes beyond the conventional consultative or solution-selling approach, whereby the vendor’s sales team seeks out current concerns in a question-and-answer dialogue with customer managers. And it differs dramatically from the most common approach still in use—product-based selling, which pushes features, functionality, and benefits, usually in a generic manner. Provocation-based selling helps customers see their competitive challenges in a new light that makes addressing specific painful problems unmistakably urgent. This approach isn’t right for every selling situation you’ll face in a downturn, nor does it apply only under challenging economic conditions. But for many companies that see their old approaches losing power, its time has come."
"Many managers chart strategy without a full understanding of the sources and distribution of profits in their industry. Sometimes, they focus their sights on revenues instead of profits, assuming that revenue growth will eventually translate into profit growth. In other cases, they simply lack the data or the analytical tools required to isolate and measure variations in profitability. Whatever the cause, an incomplete understanding of profits can create blind spots in a company’s strategic vision, leading it to overlook attractive profit-building opportunities or to become trapped in areas of weak or fading profitability."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.