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The rise of social media has significantly changed how our supporters digest our messages online. Website and e-newsletter design has evolved dramatically. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. Here are five common mistakes that nonprofits are making in their online fundraising campaigns. Via Kimberly Flaherty, Ken Dickens No comment yet.
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A collection of 12 free ebooks on nonprofits, social media, and fundraising. Check the list below, maybe one of these fits a need you have right now. -Ken
Lifetime Donor Attraction System
Social by Social 2012 Nonprofit Communications Trends Report Kivi Leroux Miller
25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid
No More Fundraising Thermometers
The First 100 Days of Your New Nonprofit Marketing Job
Successful Nonprofit Events
Online Fundraiser’s Checklist 2.0
Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change
21 Stupidly Simple Ways to Get More Likes and Comments on Your Nonprofit Facebook Page
How Non-Profits Can Get the Most Out of Google Grants
How to Raise A Lot More Money Now: 50 Great Ideas from 11 Top Experts Via Kimberly Flaherty Delete the scoop?
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We’ve all heard the old saw that “one death is a tragedy, a million deaths a statistic.” It’s the guiding principle of public relations for those engaged in building support for humanitarian causes.
This article is about several issues facing journalists. How is this relevant to nonprofit storytelling or social cause marketing a business might be doing?
Because of 'compassion fatigue.' The article asks how to deal with it. As the author says, "Heart-rending anecdotes are like heroin—the first leads to more and more hair-raising anecdotes. How do we continue to move or inspire audiences subject to an endless parade of woe? (With worse woe?)"
Here are a few solutions: Make sure the parade of woe is part of a complete story arc where negative emotions are transformed into hope or other positive emotions. Make sure you include a call to action -- simple ways for people to participate to combat the overwhelm (and it doesn't have to be about donating) If you want to go even deeper, have the narrator share his/her take-away from the experience or how the experience has changed them, taught them something, or provided some insight.
Now journalists cannot incorporate all of the suggestions above. But a nonprofit or business can. I hope these ideas help!
This post via Karen Dietz. Thanks Karen. -Ken Via Karen Dietz Delete the scoop?
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"[I]t's hard to understate the benefits of Timeline to non-profits and NGOs. The emphasis on narrative, history, and photography makes it easy for these programs to highlight their achievements while directly engaging with fans and patrons in ways pamphlets and mailers never could." Via Kimberly Flaherty Delete the scoop?
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Video is a natural medium for storytelling, and that's what the annual report should be. Here, a collection of video annual reports produced by nonprofit organizations, courtesy of Community Organizer 2.0. This scoop thanks to Kimberly Flaherty, thanks Kim! -Ken Via Kimberly Flaherty Delete the scoop?
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