Following is a roundup of conferences and events scheduled in the nonprofit and social change sector in 2012 with a few related events tossed in as well. This has become an annual tradition here at Socialbrite, and we hope you’ll bookmark this page and return to it throughout the year — we’ll be updating it throughout 2012 as more conference details firm up. - You need to get out more this year, - Ken!
... Today I want to share with you three free Getting Attention guides published this year on messaging that resonates, marketing wisdom from your peers and books that can lift and energize you. Some very specific marketing ideas you can use today. --Ken
Need some fresh ideas to help make your newsletter get read and has an impact? Here are 8 unique and practical ideas from some noted non-profit consultants, writers and marketing experts. Newsletter have writer's block? Here's help. -Ken
Want to try to make the world a better place and create a profitable business at the same time? Three new legal structures may help. As non-profits have more difficulty raising "donations" many more are starting to think like a business. - Ken
"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."
I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.
But then the author says, " Truth is, the only story customers want to hear is their own."
He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.
Social media usage by non-profits is quite widespread, but we only hear about how non-profits use Facebook or twitter effectively. But Bryan Breckenridge shares 8 invaluable tips on how non-profits can use LinkedIn successfully. -Ken
Example: New breed of nonprofit that seeks to enable seniors to stay in their own homes longer. This is not charity, they charge roughly $500/year membership. They are thinking like a business and not depending on donations to do good. Food for thought. -Ken
LinkedIn is one of the largest social networks with a huge potential audience. So why isn't your non-profit active there? Here are some best practices for tapping new professional and corporate donors. Changes at Linked In make it a must do for non profits. -Ken
Lots of people outsource virtual assistants. Most are doing it completely wrong. Few non-profits are outsourcing high urgency, high importance work. I work with a virtual assistant and these are great tips learned the hard way. -Ken
Keeping on top of what's trending in social media can lead to some quick and easy link bait ideas, even if you're not a superstar writer. Link bait is content that is compelling enough to share. This article shows interesting tools to give you ideas. -Ken