Video is a natural medium for storytelling, and that's what the annual report should be. Here, a collection of video annual reports produced by nonprofit organizations, courtesy of Community Organizer 2.0. This scoop thanks to Kimberly Flaherty, thanks Kim! -Ken
It is tough to keep up with all the new websites. Even tougher to keep up with websites that offer tools for non-profits. Here's a great list. Any one of these can further your mission and your outreach. There has never been more help available to non-profits... if you embrace the web to help you. -Ken
We’ve all heard the old saw that “one death is a tragedy, a million deaths a statistic.” It’s the guiding principle of public relations for those engaged in building support for humanitarian causes.
This article is about several issues facing journalists. How is this relevant to nonprofit storytelling or social cause marketing a business might be doing?
Because of 'compassion fatigue.' The article asks how to deal with it. As the author says, "Heart-rending anecdotes are like heroin—the first leads to more and more hair-raising anecdotes. How do we continue to move or inspire audiences subject to an endless parade of woe? (With worse woe?)"
Here are a few solutions:
Make sure the parade of woe is part of a complete story arc where negative emotions are transformed into hope or other positive emotions. Make sure you include a call to action -- simple ways for people to participate to combat the overwhelm (and it doesn't have to be about donating) If you want to go even deeper, have the narrator share his/her take-away from the experience or how the experience has changed them, taught them something, or provided some insight.
Now journalists cannot incorporate all of the suggestions above. But a nonprofit or business can. I hope these ideas help!
If you want new ideas you need to keep up with what's new on the web, and to do it yourself is hard. Here is a newsletter I've subscribed to for 6 months now that points the best of whats new on a variety of subjects. The key is that what they feature is always good, and always interesting... they're not just listing everything that is new. Someone is paying attention, making a judgement, and "Curating" recommendations. I've found probably 10 web services that I use through this site, and more importantly, probably 20 new ideas that help companies and nonprofits. In fact, I was introduced to Scoop.it (this site) here. So check this out. Today's newsletter is especially interesting as it is Valentines Day themed, and features Zombie Couples Portraits. Gotta love it. -Ken
Pinterest drives more referral traffic than YouTube, LinkedIn and Google Plus combined, according to Shareaholic.com. I don't know whether I believe these numbers, but they are stunning. Pinterest has something all of us need to look into. -Ken
SlideRocket is excited to announce the 2012 SlideRocket Make an Impact Non-profit Presentation Contest! $20,000 in donations will be awarded! The four (4) (RT @sliderocket: @nonprofitmatrix SlideRocket is in the cloud! This is another opportunity for non-profits to get their evangelists engaged. Ask them to make a great presentation for you.. you win, win or loose! -Ken
Beth outlines a formal process to review any social media initiative (or any project for that matter). The process is not new. The important thing here, and a reminder, is to hold a formal review after a project in order to improve. Doing this is powerful for everyone involved. -Ken
I run across many non-profits who have spent money on Facebook advertising and have been disappointed with the results. In most cases their efforts have failed because they didn't do it right! Facebook advertising does work, and here are 8 great tips to help you with it. -Ken
Google just opened up its Grants program to virtually all 501c3's including churches, nonprofits who sell, etc. My take is that the gate is wide open now, and open for organizations that have applied in the past and been turned down. Google hasn't announced this in a broad way... you heard it here first. So, reapply if you've been turned down and apply if you didn't meet Google's guidelines before. More to come on this as news breaks. -Ken
Great overview article of crowdfunding for non-profits and foundations. This is new, folks, so learn all you can. Article includes current websites for non-profit crowdfunding, and more are being added every day. Stay tuned as this new way to raise money unfolds over the next year. -Ken
A brief reminder of the basics for a thank-you. And all gifts need a thank-you! Automate this through your email giving or tracking program. Almost all of the software does this, but if yours doesn't, do it by hand. Personalized thank-you's are critical. And, to add my own opinion, if you or your volunteers can send a hand-written thank-you note via traditional snail mail, that is even better. -Ken
This is an interesting new idea- a local giving portal for companies to encourage their employees to give year-round. This one is in Washington, but might be a good model for any city, even small ones. -Ken
While setting up a major giving program is a long-term process, there are some things you can do to shorten the time required. Here are 8 steps you can take now. Like the Tourtise and the Hare story, don't be sucked into having a bad Hare day... sorry... -Ken
A good example of a creative use of a Google Grant. This can be done for Facebook as well, and doesn't need an international catastrophe to make it happen. Just some new thinking. Our issue with their use is that it is against Google Guidelines, which don't today allow you to point ads directly at Twitter feeds. So, they are breaking the rules. Good for them in the short run, I've done the same in the past. Worth the risk, and Google could crack down on this and recind the Grant, but in my experience they don't do so. They say stop, and do this another way first. And there is another way. Set up a landing page on your website as a destination for the Google ads and you can accomplish the same thing and be within the Google Guidelines. - Ken
We talked about some of the new research about what Generation X and Y nonprofit professionals need as well as ideas for how managers, organizations and associations might experiment with different strategies.
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