Great Ideas for Non-Profits
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Great Ideas for Non-Profits
The best fresh ideas from around the web from 2080NonProfits.org
Curated by Ken Dickens
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How 8 popular brands are using Facebook tabs | Articles

How 8 popular brands are using Facebook tabs | Articles | Great Ideas for Non-Profits | Scoop.it

Companies like Target, Delta, and Threadless are using this important feature to drive business, spark awareness, and build a deeper level of engagement. In other words, to create action. You do want action from your social media programs, don't you?  -Ken


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The Best and Worst Times to Share on Facebook, Twitter

The Best and Worst Times to Share on Facebook, Twitter | Great Ideas for Non-Profits | Scoop.it

Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks. Worth reading and following... if you're going to put a lot of work into Social Media, do it the smart way. -Ken

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Turn Your Blog into a Book: Hyperink

Turn Your Blog into a Book: Hyperink | Great Ideas for Non-Profits | Scoop.it

Ken- Hey non-profits. Here is a way to turn blog content you already have into a book that can be sold to people who support your cause.  Win. Win.  

 

Robin Good: Hyperink is a new publishing service which picks new blog authors and builds great story-books out of their already published content. 

 

From FastCompany: "If you're a blogger who'd like to add the line "book author" to your resume but are too busy, well, blogging to get that far, e-book publisher Hyperink has a new solution for you.


The e-publisher today launched its "blog to book” service, with the goal of make the publishing process a whole lot easier, accessible, and profitable for bloggers who wouldn’t typically have access to a book deal.


...

 

Hyperink’s demand-first philosophy flips the way books are selected on its head.

 

Instead of starting with the writer, which is often the case with traditional publishers, they look at Google search trends, what people are talking about on social platforms, and what areas are selling well on Kindle. Once they analyze the data to identify areas where people want books, they then look for a writer (or blogger in this case) for that particular area.


With their blog to book service, eBooks are created using existing published content which means there’s no new writing on the blogger’s part.

 

...Hyperink identifies your most popular posts based on comments, views, shares, etc. and then assigns an editor to layout the content with a narrative flow.

 

...the typical amount of time required is just about 5-10 hours total.


Once the eBook is complete, Hyperink publishes it to its marketplace, Amazon Kindle, Barnes & Noble Nook, and Kobo (iBooks coming soon). They then provide the blogger with copy, widgets, and tools to promote the title via his/her own blog.

 

Proceeds on books sold are split between both parties, giving bloggers the chance to turn their content into a passive income stream and enabling Hyperink to recoup their costs and generate revenue."

 

Full review: http://www.fastcompany.com/1836051/hyperink-launches-blog-to-book-publishing ;

 

Find out more and sign-up: http://www.hyperink.com/blogtobook ;


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Speeding Up Your Nonprofit's Web Site - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Speeding Up Your Nonprofit's Web Site - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Great Ideas for Non-Profits | Scoop.it

Google just introduced a free tool to analyze the speed that your website loads.  Homepage loadtime has been thought to be a criteria for search ranking (SEO) for some time.  Now that Google has produced a tool to help make websites load faster, we believe that load speed is even more important in how you rank in search.  The faster your website loads, the better.  This tool gives you an index, and more importantly, gives you suggestions on how to improve your load time.  This is important because it can help your organization rank higher in free (organic) search, which will get you more web visitors.  -Ken

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Great Idea: Go from 80/20 to 70/30 and go from good to Great.

Great Idea: Go from 80/20 to 70/30 and go from good to Great. | Great Ideas for Non-Profits | Scoop.it

Companies, churches, teams, clubs and platoons all, generally exist within the confines of the 80/20 rule. 80% of the people involved in these environments tend to consume the resources and momentum 20% create the resources and momentum in the first place. If you can change this dynamic to say, 70/30, it will make an incredible difference.  Great post by John Pack, thanks John.  -Ken

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Can You Name 3 Reasons I Should Give A Rip About Your Facebook Business Page? | Social Media Today

Can You Name 3 Reasons I Should Give A Rip About Your Facebook Business Page? | Social Media Today | Great Ideas for Non-Profits | Scoop.it

So have you had enough hype and complaining on the issues with the new Facebook timeline for business pages? Get over it and figure out why people should engage with you in the first place. Are you giving them they can't get somewhere else? If not, then you are in trouble. -Ken


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Essentials of Social Media Strategy for Smaller Nonprofits

Essentials of Social Media Strategy for Smaller Nonprofits | Great Ideas for Non-Profits | Scoop.it

This is a practical look at what it really takes in terms of time and cost for smaller non-profits to work with social media.  It also offers some nice lessons on how to focus.  -Ken

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Rescooped by Ken Dickens from User Guide for Social Media for Nonprofits
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M+R 2012 eNonprofit Benchmarks Infographic

M+R 2012 eNonprofit Benchmarks Infographic | Great Ideas for Non-Profits | Scoop.it
Love data? Then get a load of this! We've crunched the data and are bringing you some of 2011's top trends in online messaging, social media, and mobile programs.

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5 Innovative Uses Of Timeline For Facebook Pages | Fast Company

5 Innovative Uses Of Timeline For Facebook Pages | Fast Company | Great Ideas for Non-Profits | Scoop.it

"[I]t's hard to understate the benefits of Timeline to non-profits and NGOs. The emphasis on narrative, history, and photography makes it easy for these programs to highlight their achievements while directly engaging with fans and patrons in ways pamphlets and mailers never could."


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Rescooped by Ken Dickens from Google NonProfit Grants Help
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A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google | Great Ideas for Non-Profits | Scoop.it

Heard about ZMOT?  the Zero Moment of Truth as published and promoted by Google?  This is great new thinking in the marketing world, which is mostly about being engaged with consumers (or donors in the non-profit world) at every point in their decision cycle, but especially at the end of it, the Zero Moment of Truth where they make a decision to act.  Every marketer, for profit and non profit needs to read this free eBook.  You can download it here.  -Ken

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Pinterest for Nonprofits - Live Discussions - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Pinterest for Nonprofits - Live Discussions - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Great Ideas for Non-Profits | Scoop.it

If your non-profit has interest in Pinterest, the fast growing new social media "picture" site (and it should!) here is a free discussion planned for February 28th.  -Ken

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Rachel Christine's comment, March 24, 2012 11:46 AM
It's a great way to get ideas and collaborate, just like a lot of social media sites.
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Free ebooks for Non-Profits on a variety of subjects. | Small Act

Free ebooks for Non-Profits on a variety of subjects.  | Small Act | Great Ideas for Non-Profits | Scoop.it

A collection of 12 free ebooks on nonprofits, social media, and fundraising. Check the list below, maybe one of these fits a need you have right now. -Ken

 

Lifetime Donor Attraction System
Pamela Grow

 

Social by Social
NESTA

2012 Nonprofit Communications Trends Report

Kivi Leroux Miller

 

25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid
Kivi Leroux Miller

 

No More Fundraising Thermometers
Kivi Leroux Miller

 

The First 100 Days of Your New Nonprofit Marketing Job
Kivi Leroux Miller

 

Successful Nonprofit Events
Wild Apricot

 

Online Fundraiser’s Checklist 2.0
Network for Good

 

Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change
Network for Good

 

21 Stupidly Simple Ways to Get More Likes and Comments on Your Nonprofit Facebook Page
Charity HowTo

 

How Non-Profits Can Get the Most Out of Google Grants
HubSpot

 

How to Raise A Lot More Money Now: 50 Great Ideas from 11 Top Experts
Network for Good


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Two Google+ SEO Guides You Should Read

Two Google+ SEO Guides You Should Read | Great Ideas for Non-Profits | Scoop.it

This is an excellent overview of the latest thinking on how Google+ can influence your search engine rankings.  We all want to rank on the first page of Google, right?  To do so, you need to keep up with how Google is ranking, and this article gives a lot of clues.  - Ken

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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Great Ideas for Non-Profits | Scoop.it

If you've tried social marketing, this graphic should point out that to be successful, you need to hire some competent help.  It aint going away folks, and those that "get it" can make a huge difference. And yes, my companies help with this.  -Ken

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Rescooped by Ken Dickens from Nonprofit Digital Engagement
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The Top 3 Facebook Marketing Mistakes Right Now - AllFacebook

The Top 3 Facebook Marketing Mistakes Right Now - AllFacebook | Great Ideas for Non-Profits | Scoop.it

What are the biggest mistakes people are making in Facebook marketing right now? Good question.  Here are three and these are all solid and true.  -Ken


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Rescooped by Ken Dickens from Facebook best practices and research
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Six Creative Ways To Use Photos To Increase Engagement On Your Facebook Page

Six Creative Ways To Use Photos To Increase Engagement On Your Facebook Page | Great Ideas for Non-Profits | Scoop.it

Brilliant!! From @johnhaydon - 6 simple ways to increase traffic on your facebook page. A picture truely worth 1000 words, and here are 6 hands-on examples of getting this done.  -Ken


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Using Pinterest to Raise Money: One Charity's Experiment - Social Good - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Using Pinterest to Raise Money: One Charity's Experiment - Social Good - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Great Ideas for Non-Profits | Scoop.it

Pinterest, the fast-growing social network that allows people to share information on virtual bulletin boards, has become a hot topic of conversation among nonprofits in recent months.

Many groups have hesitated to spend considerable time in the popular network until they can get a better understanding of how it can help them connect with potential supporters. But a new effort by Opportunity International, a nonprofit that provides small loans to poor women overseas, might offer a blueprint for how other nonprofits can use Pinterest.  This is worth listening to. -Ken

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15 Must Know Tips to Rock Your New Facebook Timeline Business Page | The Marketing Nut

15 Must Know Tips to Rock Your New Facebook Timeline Business Page | The Marketing Nut | Great Ideas for Non-Profits | Scoop.it

The new Facebook business page timeline is here to stay. Check out these Facebook tips and tricks to get your Facebook business timeline rockin'! This is the best, most comprehensive article I've seen on this subject. Even includes templates to download for the header etc.  -Ken

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Rescooped by Ken Dickens from Nonprofit Management
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Why Your Non-Profit Needs to Stop Ignoring LinkedIn

Why Your Non-Profit Needs to Stop Ignoring LinkedIn | Great Ideas for Non-Profits | Scoop.it
LinkedIn is one of the largest social networks with a huge potential audience. So why isn't your non-profit active there? Here are some best practices for tapping new professional and corporate donors.

Via Bill Palladino - MLUI
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How To Publish an Ebook: The Basics Info You Need To Know

How To Publish an Ebook: The Basics Info You Need To Know | Great Ideas for Non-Profits | Scoop.it

Robin Good: Here is a good basic introductory guide prepared by Cristopher Null. The tutorial for novice ebook publishers contains valuable information and many useful links to relevant tools, articles and services.

 

The short tutorial includes info on:

- where to find someone to format your ebook

- the ePub publishing format 

- cover preparation
- ISBN
- Pricing

- Promotion

- Amazon KDP Select

- Apple iBooks

- Aggregators: Lulu and Smashwords 

 

Informative. 7/10

 

Full article: http://www.computerworld.com/s/article/9225379/Publish_an_Ebook_Step_by_Step?taxonomyId=86&pageNumber=1 


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3 Key Aspects of Facebook's Timeline Format | Social Media Today

3 Key Aspects of Facebook's Timeline Format | Social Media Today | Great Ideas for Non-Profits | Scoop.it

Like it or not, Facebook’s Timeline format is rolling out this weekend and by April Fool’s Day all brand pages will be automatically be converted to the Timeline format. Seize the day, folks!  -Ken


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What Digital Non-Profits Can Learn From Companies Like Google

What Digital Non-Profits Can Learn From Companies Like Google | Great Ideas for Non-Profits | Scoop.it

Building value and being rewarded for it is a new mantra for forward-thinking non-profits.  Because, there is too much competition for pure "Asks". Not enough money to go around. Non-profits need to start thinking like entrepreneuers and create services that deliver value.  Here is a starter article to get you thinking.  -Ken

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The Rise Of The Charitable For-Profit Entity - Forbes

The Rise Of The Charitable For-Profit Entity - Forbes | Great Ideas for Non-Profits | Scoop.it

There is a move afoot to change corporate structures in the US to a new class of enterprise, the "Benefit" corporation and a new designation called the L3C which is similar. I'm wondering if non-profits should switch to this model in order to be able to attract and pay top talent competitive rates among other benefits. This article is a good overview, and I'm interested in your thoughts on this subject. Do you know about this? Are you considering it? What do you think.  Please post a reply, inquiring minds want to know. Thanks, -Ken

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Rescooped by Ken Dickens from Content Curation for NonProfits
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5 Ways to Increase Your Facebook Fan Engagement

5 Ways to Increase Your Facebook Fan Engagement | Great Ideas for Non-Profits | Scoop.it

Fan engagement means getting people to come back, spend time with you, and most importantly interact in some way.  These are five good tips on how to do that, with the real secret being you have to ask fans for some action.  -Ken


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How To Use Facebook Metrics To Give Your Audience the Content They Want Most

How To Use Facebook Metrics To Give Your Audience the Content They Want Most | Great Ideas for Non-Profits | Scoop.it

This post covers some simple techniques to give your fans the content they want most and inspire more engagement.  Beth, how do you keep doing great blog posts day after day.  You are superwoman!  -Ken

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Rachel Christine's comment, February 26, 2012 9:29 AM
Great flow chart and article to help you with event marketing and reaching your audience.