Great Ideas for Non-Profits
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Great Ideas for Non-Profits
The best fresh ideas from around the web from 2080NonProfits.org
Curated by Ken Dickens
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Rescooped by Ken Dickens from SEO and Social Media Marketing
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7 Ways to Optimize Your Video Titles for SEO & Social Media [Experiment]

7 Ways to Optimize Your Video Titles for SEO & Social Media [Experiment] | Great Ideas for Non-Profits | Scoop.it

"When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network. It’s important that a title works well for search, but also speaks to potential viewers and compels them to view your video, which will ultimately help with video rankings through engagement".

 

Here are several tricks you can follow to optimize video titles and headlines so as encourage clicks from both social and search streams: http://www.reelseo.com/optimize-titles/

 

 


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Michel Tubro's comment, July 6, 2012 6:46 AM
Nice Information
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5 Ways Brands Use Pinterest To Authentically Connect

5 Ways Brands Use Pinterest To Authentically Connect | Great Ideas for Non-Profits | Scoop.it

Pinterest is a wonderful opportunity for non-profits to connect with donors, volunteers, and "clients".  It can tell your story quickly, and in a compelling visual way.  But what is your story?  Before you just start randomly pinning, think about your audience.  Define them, and picture them.  This article does a good job of covering what to do before you pin.  In summary it gives an action plan:

 

Your Action Plan

 

Create your ideal client profile(s).
Brainstorm the needs and wants of your ideal client(s).
Make a list of ways that you can solve or share on
Pinterest, to help out your ideal client.
Regularly remind yourself that social media is a means to an end--not an end in and of itself.

 

Enjoy- Ken

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Rescooped by Ken Dickens from Measuring the Networked Nonprofit
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How A Web App Can Help Nonprofits Tell Better Stories And Raise Cash

How A Web App Can Help Nonprofits Tell Better Stories And Raise Cash | Great Ideas for Non-Profits | Scoop.it

This app sounds too good to be true

 

 

Sparkwise is a new data visualization and outreach platform that aims to help nonprofits, independent media organizations, and individual activists communicate their initiatives and accomplishments with visual clarity, statistical tangibility, and aesthetic verve.

 

Conceived and designed by the San Francsico firm Tomorrow Partners to be the go-to platform for advocacy groups, Sparkwise is open source and free. It consists of a customizable, sharply designed interface that allows an organization--or individual--to present a rundown of essential statistics, information, news, and stories relating to the organization’s mission, in the form of data visualizations, photos, videos, newsfeeds, tweets, etc. Each piece of data or multimedia element is featured in a widget, which can include everything from the amount of funds raised for a particular campaign to photo slide shows and graphs indicating, say, the rise in access to potable water. Design and the effective use of information are key to the presentation, with the data visualizations crafted to be elegant, colorful, and clear. The dashboard is easily set up by choosing from a wide range of existing widgets, and organizations will be able to create new ones, with the data brought in from Google spreadsheets and JSON or XML feeds. The dashboard instantly shows the vital stats and stories.

 

Tomorrow Partners, founded and directed by Gaby Brink, designed the platform over the course of a year, first testing it with groups funded by the Bill & Melinda Gates Foundation, one of the project’s underwriters. Brink gave us the top 10 goals she and her team sought to address with the new platform.

 

If you want to create visual engaging story-pages with lots of data to support your focus, this is really a great tool to explore.

 

Tour: http://sparkwi.se/tour

 

FAQ: http://sparkwi.se/faq

 

Try it out now: http://sparkwi.se/



Via Beth Kanter
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[Free Download] The Stupidly Simple Facebook Page Features Guide

[Free Download] The Stupidly Simple Facebook Page Features Guide | Great Ideas for Non-Profits | Scoop.it

Love this title, and the guide is great too. Nice work, John Haydon!  -Ken

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Rescooped by Ken Dickens from Facebook best practices and research
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[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella

[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella | Great Ideas for Non-Profits | Scoop.it

Marketing data compiled on shares, Likes, and length of posts, and type of posts for Facebook.


Via Debra Askanase
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Rescooped by Ken Dickens from Nonprofit Digital Engagement
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The Ultimate Checklist for Integrated Marketing

The Ultimate Checklist for Integrated Marketing | Great Ideas for Non-Profits | Scoop.it
Learn how you can integrate different marketing channels for more effective campaigns.

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4 Lessons on Building Games for Change- Beth’s Blog

4 Lessons on Building Games for Change- Beth’s Blog | Great Ideas for Non-Profits | Scoop.it

Building a game to spread the word on your cause and create more engagement is an example of new and effective thinking going on in the non-profit world. This is a good overview article with some examples of non-profits that are building games for change. The task at first seems daunting, however, it is possible as you will see from this blog post. - Ken

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Rescooped by Ken Dickens from Google NonProfit Grants Help
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How to Get Grants in a Down Economy - The Chronicle of Philanthropy

How to Get Grants in a Down Economy -  The Chronicle of Philanthropy | Great Ideas for Non-Profits | Scoop.it

Companies and foundations are seeking to transform how they work with charities, no longer simply writing checks to good causes, said philanthropy leaders at Friday’s Fundraising Day in New York.

For example, Bank of America now seeks out organizations that help demonstrate it is a sound and caring business, said Andrew Plepler, the bank’s head of global corporate social responsibility in a keynote speech.


This is an excellent article about new thinking from large Foundations. -  Ken

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Rescooped by Ken Dickens from Content Curation for NonProfits
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The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | Great Ideas for Non-Profits | Scoop.it
Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

Via Beth Kanter, Ken Dickens
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Philanthropy Jargon Generator

Philanthropy Jargon Generator | Great Ideas for Non-Profits | Scoop.it

Here's something that's just plain fun!  Give it a try, and clean up your language.  -Ken

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Rescooped by Ken Dickens from Crowdfunding for NonProfits
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Five Common Mistakes Nonprofits Make in Online Fundraising Campaigns | Nonprofit Tech 2.0

Five Common Mistakes Nonprofits Make in Online Fundraising Campaigns | Nonprofit Tech 2.0 | Great Ideas for Non-Profits | Scoop.it

The rise of social media has significantly changed how our supporters digest our messages online. Website and e-newsletter design has evolved dramatically. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. Here are five common mistakes that nonprofits are making in their online fundraising campaigns.


Via Kimberly Flaherty, Ken Dickens
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Obama on Facebook IPO Fiasco

http://www.start.ac Facebook changed their revenue forecast and their bank only told big investors! President Obama is NOT happy with big banks and Facebook....

 

This is funny, and makes the statement for a cause, which is Crowdfunding.  Non-Profits, this is created with a free tool at www.xtranormal.com. If you can type, you can make videos there.  Create a cartoon character for your cause, and start a series and you will stand out.  Try it, it is fun.  -Ken

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How to Turn Event Participants Into Long-Term Donors - Fundraising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

How to Turn Event Participants Into Long-Term Donors - Fundraising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Great Ideas for Non-Profits | Scoop.it

Events take tons of time and planning. Here's a great audio on leveraging these events into donations for the future. -Ken

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Rescooped by Ken Dickens from Transmedia: Storytelling for the Digital Age
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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Great Ideas for Non-Profits | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

 

Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way.  Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted.  And, who better to learn from than the Pixar.  Love this!  -Ken


Via The Digital Rocking Chair
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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
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Infographics

Infographics | Great Ideas for Non-Profits | Scoop.it

Social Media Posting Guide For Nonprofits from Craig Van Korlaar @ Top NonProfits... Helpful to-do list for folks just starting with social media.

 

-Ken

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Enter Now: Nonprofit Tagline Awards 2012 | Nonprofit Marketing ...

Enter Now: Nonprofit Tagline Awards 2012 | Nonprofit Marketing ... | Great Ideas for Non-Profits | Scoop.it

Most non-profits don't have a "tag line" that does anything.  Now is your chance to create one for your org and have a little fun.  Why not get everyone in your non profit to give this a go, you might find a gem that will make a difference today and in the future.  -Ken

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Rescooped by Ken Dickens from User Guide for Social Media for Nonprofits
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8 Attributes of Content That Inspire Action

8 Attributes of Content That Inspire Action | Great Ideas for Non-Profits | Scoop.it

Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. Need an idea generator to unstick your marketing or cause? This is a great one.  -Ken


Via Kyra Millich
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Rescooped by Ken Dickens from User Guide for Social Media for Nonprofits
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7 Social Media experiments we tried with the 99% Power Coalition | NetSquared, an initiative of TechSoupGlobal.org

7 Social Media experiments we tried with the 99% Power Coalition | NetSquared, an initiative of TechSoupGlobal.org | Great Ideas for Non-Profits | Scoop.it

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More Non-Profit Insights about Facebook -M+R Strategic Services -| Facebook

A couple of things here. Great data about the growth of Facebook and its effect on non-profits.  It reminds that the number of "likes" are not as important as what people who like you actually do. Sounds obvious, but it is really not.  Also, great use of a content giveaway on Facebook to generate likes...  Give to Get, that is the winning strategy for both non-profits and commercial enterprises today. - Ken

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Back to Basics: Twitter for your NonProfit

Back to Basics: Twitter for your NonProfit | Great Ideas for Non-Profits | Scoop.it

Back to Basics: Twitter for your nonprofit. If you're thinking about getting serious with Twitter but don't know where to start, fear not, here's a quick and easy introduction to Twitter."


I'm asked this all the time. Here is a great short overview for those of you just getting started. -Ke 

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Create Effective Nonprofit Website Using 3 Simple Suggestions | NetWitsThinkTank.com

Create Effective Nonprofit Website Using 3 Simple Suggestions | NetWitsThinkTank.com | Great Ideas for Non-Profits | Scoop.it

Three simple but powerful suggestions and examples on how to create a more effective non-profit website.  

1. Make Navigation Easy

2. Have Bold Calls to Action

3. Showcase your Stewardship


Sounds easy, but it's not.  Do these and you will double the effectiveness of your website (or more!)


-Ken

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The Welcome Email Is Dead!- Onboarding

The Welcome Email Is Dead!- Onboarding | Great Ideas for Non-Profits | Scoop.it

My non-profit friends. There are over 1.5 million non-profits in the US alone. The competition for donors is fierce. And, it starts with the competition for "subscribers" to your newsletter, your website, etc.  It costs a lot of money and/or time to get a new subscriber.  When you get one, welcome her/him with open arms with a message that encourages helpful next steps and makes him/her feel special.  Here is an article that tells you how to do that.  -Ken

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Rescooped by Ken Dickens from Google NonProfit Grants Help
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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Great Ideas for Non-Profits | Scoop.it

When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. That day has come as of today. If you operate a local non-profit, this is a must know. Or, if you have a local retail business, ditto.  Jump on this either way and be the first to reap the rewards of Google's new local combination. -Ken

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Rescooped by Ken Dickens from Nonprofit Management
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Five Trends Help to Create "Nonprofits of the Future," - The Chronicle of Philanthropy

Five Trends Help to Create "Nonprofits of the Future," - The Chronicle of Philanthropy | Great Ideas for Non-Profits | Scoop.it

The nonprofit field isn’t going to simply bounce back a few years from now to the state it was in before the recession. That’s the message behind a new report by La Piana Consulting, which explores five trends that are hastening the emergence of a new nonprofit landscape. It is time to think differently and to change.- Ken


Via Bill Palladino - MLUI
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Rescooped by Ken Dickens from PINTEREST Watch - Curated by Jan Gordon
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Pinterest Users Spend $80 on Average Per Order; Twice That Of Facebook [Infographic]

Pinterest Users Spend $80 on Average Per Order; Twice That Of Facebook [Infographic] | Great Ideas for Non-Profits | Scoop.it

With a $1.5 billion valuation (whether that’s justified or not really depends on whether you feel social media bubble is going to burst soon), Pinterest is extremely popular with e-commerce sites for the traffic it brings and its focus on pinning products.

 

Being the third most popular social media site in the U.S. – behind Facebook and Twitter – and a new study cements its purpose as a valuable e-commerce tool.

 

Selected by Jan Gordon & John Van Den Brink for "Pinterest Watch"

 

See full Infographic here: [


Via janlgordon
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janlgordon's comment, May 22, 2012 4:43 PM
Thanks John, good one!
John van den Brink's comment, May 22, 2012 4:51 PM
Jan you're welcome.