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A Detailed Anatomy of the New LinkedIn Company Page Design

A Detailed Anatomy of the New LinkedIn Company Page Design | Great Ideas for Non-Profits | Scoop.it

A detailed look at the anatomical changes coming soon to your LinkedIn Company Page. 

 

This is a wonderful example of a "Give to Get" strategy.  HubSpot has put together a comprehensive tutorial on how to set up the upcoming  Linked-In company page.  They even have a free 32page Guide to download.  This is important for two reasons:

 

1. Both commercial and non-profit organizations should take advantage of the power of Linked-In which we have discussed before.

 

2. They provide this valueable information free, no strings.  This "Give to Get" strategy establishes value for HubSpot, positions them as experts, and starts a conversation that is built on mutual trust.  Very powerful in-bound marketing, which is HubSpots core business.

 

Download this guide now!

 

- Ken

 

kendickens@2080nonprofits.org

http://www.2080nonprofits.org

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Great Ideas for Non-Profits
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Curated by Ken Dickens
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Rescooped by Ken Dickens from Google NonProfit Grants Help
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Google for nonprofits-What will you do with $480,000 of free advertising?

Google for nonprofits-What will you do with $480,000 of free advertising? | Great Ideas for Non-Profits | Scoop.it

This program just got better, again.  They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google.  If you don't know about this, run don't walk to sign up.  And yes, we can help!

Ken Dickens's insight:

Even faith-based charities now qualify for free advertising on Google. Use it to get your story out, build your email list, solicit donations, attract sponsors, increase Facebook and YouTube viewers, sign up volunteers, sell products and services, gain evangelists, and of course, fundraising of any kind.  It takes a little work, but is worth it. Note: You can do this yourself, or ask for help. 20/80 Non-Profits is a Google Partner and helps non-profits with this program, and all aspects of modern marketing. If you have questions, go to www.2080nonprofits.org

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Ken Dickens's curator insight, June 29, 4:14 PM

If you are looking for a way to build an audience and success for your crowdfunding campaign, there is no better program than this. Point $40,000 a month of Google Advertising at a landing page on your website that points to your crowdfunding campaign. Yes, $40,000 a month.  Can you turn these visitors into crowdfunding supporters? You bet.  You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org

Liz Yardley's curator insight, August 17, 9:08 AM

How can we best use it?

Kadaba Srinath Vasudev's curator insight, August 17, 11:11 AM

Help Rotary eradicate polio from the world - www.endpolio.org/

Rescooped by Ken Dickens from Just Story It Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Via Karen Dietz
Ken Dickens's insight:
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
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Karen Dietz's curator insight, August 26, 5:49 PM

I just led a storytelling workshop today for one of my favorite nonprofits -- Just in Time for Foster Youth. Part of our discussion was how to start a story that captives folks. Eventually we have to write a "wow" headline for the story to be shared in a newsletter, etc.


When using a written story in an email, newsletter, blog post, article, PowerPoint, and the like, being able to write an attention grabbing headline is key. Your headline will spark someone to read your story. Or not.


Here's a nifty guide to help you nail writing headlines that move people to stop, read, and gain your wonderful insights.


Have fun with these formulas and let me know how they work for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 27, 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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Everything you need to know about content marketing in 100 words | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Everything you need to know about content marketing in 100 words | Andy Sernovitz | Damn, I Wish I'd Thought of That! | Great Ideas for Non-Profits | Scoop.it
Here's the secret to every business success I've ever had.
Ken Dickens's insight:

Replace your marketing with useful advice and people with come and bring their friends.  

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IRS Releases 3-Page EZ Application for Charity Status

IRS Releases 3-Page EZ Application for Charity Status | Great Ideas for Non-Profits | Scoop.it
The federal agency says 70 percent of new nonprofits are likely to use the short form.
Ken Dickens's insight:

Become a non-profit in a 3-page application. Really? There are already over two-million non-profits in the US alone, and not nearly enough donation money to go around. Can you say Donor Fatigue? So, here comes a new batch of competition, non-profits. You better learn to differentiate yourself and tell your story or you'll be filing a 30-page bankruptcy form!  -Ken

 

www.2080nonprofits.org

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5 Creative Ways Non-Profits Can Show The Impact Of Donations

5 Creative Ways Non-Profits Can Show The Impact Of Donations | Great Ideas for Non-Profits | Scoop.it

Showing the direct impact of donations will attract new donors and keep the old ones.  Here are 5 creative examples of how to do it.

Ken Dickens's insight:

Know these but don't know where to start?  The best part of this post is that it has a specific example/case study for each one.  It tells a story.

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Tell a Meaningful Story With Data – Think Insights – Google

Tell a Meaningful Story With Data – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it

How to engage people (donors) both intellectually and emotionally with data by telling a story, not just making a chart. Donors need both heart and mind to support your organization.  Here's how to do it.

Ken Dickens's insight:

Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data. Non-Profits must understand that data will be remembered only if presented in the right way. And often a slide, spreadsheet or graph is not the right way; a story is.  - Ken


www.2080nonprofits.org

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Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn

Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn | Great Ideas for Non-Profits | Scoop.it
Most of us are familiar with “Six Degrees of Kevin Bacon” – the idea that every person in Hollywood is separated by six acquaintances or less from the famous actor. Most people think of this in terms of celebrity, but imagine how powerful this idea could be in the professional
Ken Dickens's insight:

The essence of LinkedIn is business connections, and this new tool makes understanding, and most importantly using your connections easier. Whether you're selling something or recruiting, this is going to help you.  A lot!  -Ken

 

www.2080nonprofits.org

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Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane

Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane | Great Ideas for Non-Profits | Scoop.it
Get an explainer video on a budget from VideoJane. We provide video intros, live actors and custom bespoke videos as per your need, starting from $146/minute
Ken Dickens's insight:

Here is a refreshing resource for Non-Profits. Professional videos for a couple hundred bucks.  I don't know of any other way to do something this valueable for less money.  Your non-profit needs sales videos to compete today.  This is an excellent resource.  -Ken

 

www.20/80nonprofits.org

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Great Ideas for Non-Profits | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Ken Dickens's insight:

The fastest growing demographic on Twitter, Facebook, Linked-in, etc. is the 45-65 year-olds.  These are also the most likely people to donate to charity.  So, you really, really need to pay attention to Social Media now, and in the future.

 

-Ken

 

www.2080nonprofits.org

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Click to Tweet | The easy, tweet about this link generator

Clicktotweet is the easiest way to promote and advertise your blog, website, business and stuff on Twitter.

Ken Dickens's insight:

Great new free tool to embed a pre-made Tweet on your website or blog. Here is an example from Susan Komen NYC. They are asking people very directly to spread the word, and making it click-easy to do so.  - Ken

 

http://www.komennyc.org/site/PageServer?pagename=events_inittoendit

 

http://www.2080nonprofits.org

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Storytelling in 2013- Non-Profit Critical!

Storytelling in 2013- Non-Profit Critical! | Great Ideas for Non-Profits | Scoop.it

I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.

Ken Dickens's insight:

Your non-profit needs a storytelling audit.  It also needs a conversation audit.  Because you don't have the marketing money to blast your message into the world the way Macdonalds does. And even if you did, it would be a dumb strategy. One quick way to check on this is to look at your Facebook page and Twitter accounts and count how many posts are "broadcast" vs how many are conversations.  You should be doing more of the latter and less of the former.  That's storytelling and you need to get really, really good at it.  - Ken

 

www.2080nonprofits.org

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Rescooped by Ken Dickens from Content Curation World
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Curation as a Business Model in Abundance and Commodity Markets

Curation as a Business Model in Abundance and Commodity Markets | Great Ideas for Non-Profits | Scoop.it

 

 


Via Robin Good
Ken Dickens's insight:

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

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Jordi Carrió Jamilà's curator insight, August 7, 2013 7:23 AM

Interesante propuesta de negocio mediante la curación de contenidos

Prof. Hankell's curator insight, August 7, 2013 10:19 AM
Robin Good's insight:

 

 

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

 

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.


The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.


While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.


No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

 

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

 

 

Rightful. Interesting. 7/10

 

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

 
Martin (Marty) Smith's curator insight, October 27, 2013 7:11 PM

This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:

?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."

Frames my belief and our bet well.

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6 Ways to Get Me to Email You Back

6 Ways to Get Me to Email You Back | Great Ideas for Non-Profits | Scoop.it

Adam Grant, Wharton professor and best selling author of GIVE AND TAKE offers his advice on how to email a celebrity, executive, or anyone who gets tons of emails every day asking for help or advice.

Ken Dickens's insight:

For non-profits, GIVE AND TAKE should be renamed GIVE TO GET.  This is what we tell all our clients... you have to give something to build trust and start a conversation.  Here Adam Grant talks about emailing busy people and how to get through and start that conversation.  First hand experience, and very enlightening.  Bottom line, it is possible if you GIVE TO GET.  -Ken

 

www.2080nonprofits.org

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Best LinkedIn Company Pages of 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! These companies exemplify how businesses and organizations can connect with people through LinkedIn.


Via Noland Hoshino
Ken Dickens's insight:

Non-Profits (and others), if you are not using LinkedIn, you are missing a huge professional and business connecting opportunity.  This is a great place to start!  -Ken

 

www.2080nonprofits.org

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Rescooped by Ken Dickens from Facebook best practices and research
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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Great Ideas for Non-Profits | Scoop.it
Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.

Via Debra Askanase
Ken Dickens's insight:

There really is no "Perfect Facebook Post", because everyone's audience is different.  However, there is data to show perfect guidelines, and here it is!  -Ken

 

www.2080nonprofits.org

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Debra Askanase's curator insight, August 17, 3:24 PM

Solid data-backed tips on when people interact most with your posts, what they see, types of content, and more that will ideally boost engagement and views.

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Great Ideas for Non-Profits | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
Ken Dickens's insight:

Great article with facts. Basically says that Social Media is a low return, long term medium. And email, organic search, and pay per click deliver far better results.  Here are the conclusions:

 

Here are the five lessons we need to learn

For right now, spend more time and money on email marketing than on social media marketing.If you want engaged traffic, spend time optimizing YouTube.Stick with Facebook.Use Pinterest. And be patient.If you’re going to use Twitter, stay on top of it.

-Ken

 

www.2080nonprofits.org

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Rescooped by Ken Dickens from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Great Ideas for Non-Profits | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
Ken Dickens's insight:

Nice info graphic about tracking impact of Social Media. -Ken

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massimo scalzo's curator insight, June 26, 3:16 AM

To understand where is YOUR ROI !!! Interesting infographic !!!

Sybille Pierru's curator insight, June 28, 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Neil Ferree's curator insight, July 4, 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

Rescooped by Ken Dickens from Google NonProfit Grants Help
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Google GrantsPro $40K/month Adwords Advertising Grant Reopens after a Year Off.

The Grantspro program is reopening to new applicants in June 2014.

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Ken Dickens's curator insight, June 3, 3:42 PM

The $40K/month GrantsPro Adwords Advertising program closed down over a year ago, but is now re-opened.  This is huge news for Non-Profits who have a Google Adwords Grant--- a potential 4X increase in your budget.  And it is great news as well for any Non-Profit who needs to expand their awareness, reach, and results.

We can get this Grant for you very quickly, on a Guaranteed basis, no grant, no pay.  Email me kendickens@2080nonprofits.org to make this happen. We are an official Google Partner.

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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Ken Dickens's insight:

How do your online channels interact to make sales or get donations?  Facebook? Email? Organic Search? Direct to your Website?  

 

Check overall averages here, and learn to plot these in Google Analytics for your own product or cause.

 

 

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18 Ways to Improve Your Facebook News Feed Performance

18 Ways to Improve Your Facebook News Feed Performance | Great Ideas for Non-Profits | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Ken Dickens's insight:

Must read if you use Facebook for marketing, whether non-profit or business.  I learned a lot! -Ken

 

http://www.2080nonprofits.org

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This Scientifically Proven Fundraising Technique Will Shock You

This Scientifically Proven Fundraising Technique Will Shock You | Great Ideas for Non-Profits | Scoop.it
The last thing a fundraiser would ever consider is giving a potential donor the option of NOT donating. It's hard enough getting people join your email list, much less donate to your cause.
Ken Dickens's insight:

Love this. Give it a try, it works!  -Ken

 

www.2080nonprofits.org

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More Than a Quarter of Americans Think China is No. 1

More Than a Quarter of Americans Think China is No. 1 | Great Ideas for Non-Profits | Scoop.it
Global GDP numbers tell a clear story: The U.S. is the world’s number one economy. By a wide margin. But according to a new poll, a lot of Americans don’t see it that way.
Ken Dickens's insight:

The piece goes on to explain that The Street, which polled 1,005 Americans and asked them which country is “world’s dominant economic power.” Twenty-eight percent of those polled chose China, while 59% chose the U.S.


Is this an opportunity for US National interests?  I think so.  Use these stats to your advantage.  - Ken


www.2080nonprofits.org

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Rescooped by Ken Dickens from Google NonProfit Grants Help
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Free Website Satisfaction Surveys from Google

Free Website Satisfaction Surveys from Google | Great Ideas for Non-Profits | Scoop.it

Website satisfaction, automatically analyzed through a simple but powerful interface.

Ken Dickens's insight:

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken


www.2080noonprofits.org

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Ken Dickens's curator insight, September 18, 2013 4:19 PM

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken

 

www.2080nonprofits.org

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Baby Boomers Now Key Source of Charity Gifts, Study Finds

Baby Boomers Now Key Source of Charity Gifts, Study Finds | Great Ideas for Non-Profits | Scoop.it
Forty-three percent of all donations come from the boomers, more than any other generation, according to a new look at more than 1,000 donors that examines how every age group wants to be solicited.
Ken Dickens's insight:

This study should be labeled the demographics of giving. Every non-profit should download this study for strategic fund-raising planning based on targeted age-group. Key findings: Older people want to contribute cash. Younger people want to contribute time. - Ken

 

www.2080nonprofits.org

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Bill Palladino - MLUI's curator insight, October 2, 2013 1:13 PM

Boomers.  This photo doesn't do us justice!  I'm simply not that old, yet I'm firmly one.  Not sure if I'm your perfect target donor, but others of my ilk seem to be.

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Businesses With a Social Conscience Reach a Tipping Point

Businesses With a Social Conscience Reach a Tipping Point | Great Ideas for Non-Profits | Scoop.it
Delaware, home to half of all public companies, is adopting a law today to allow social-benefit corporations, so foundations and charities could soon have many new partners.
Ken Dickens's insight:

Social Benefit Corporations are still chartered to make a profit, but, they legally can make decisions non on profit alone, but in conjuction with their social benefit goals.  Non-profits take note, these can be your partners.

 

-Ken

 

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