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How to Keep Up With Your Industry Using LinkedIn Today

How to Keep Up With Your Industry Using LinkedIn Today | Great Ideas for Non-Profits | Scoop.it
Instead of aggregating content from all over the web, LinkedIn Today shows you news being posted by your professional LinkedIn network.

 

I like anything that saves time, and filters out noise.  This does that. -Ken


Via Noland Hoshino
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Great Ideas for Non-Profits
The best fresh ideas from around the web from 2080NonProfits.org
Curated by Ken Dickens
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Rescooped by Ken Dickens from Google NonProfit Grants Help
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Google for nonprofits-What will you do with $480,000 of free advertising?

Google for nonprofits-What will you do with $480,000 of free advertising? | Great Ideas for Non-Profits | Scoop.it

This program just got better, again.  They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google.  If you don't know about this, run don't walk to sign up.  And yes, we can help!

Ken Dickens's insight:

Even faith-based charities now qualify for free advertising on Google. Use it to get your story out, build your email list, solicit donations, attract sponsors, increase Facebook and YouTube viewers, sign up volunteers, sell products and services, gain evangelists, and of course, fundraising of any kind.  It takes a little work, but is worth it. Note: You can do this yourself, or ask for help. 20/80 Non-Profits is a Google Partner and helps non-profits with this program, and all aspects of modern marketing. If you have questions, go to www.2080nonprofits.org

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Ken Dickens's curator insight, June 29, 4:14 PM

If you are looking for a way to build an audience and success for your crowdfunding campaign, there is no better program than this. Point $40,000 a month of Google Advertising at a landing page on your website that points to your crowdfunding campaign. Yes, $40,000 a month.  Can you turn these visitors into crowdfunding supporters? You bet.  You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org

Liz Yardley's curator insight, August 17, 9:08 AM

How can we best use it?

Kadaba Srinath Vasudev's curator insight, August 17, 11:11 AM

Help Rotary eradicate polio from the world - www.endpolio.org/

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Free Holiday Stock Photos For Your Marketing Campaigns

Here are 250 free holiday stock photos for you to use in your marketing campaigns, without worrying about fees or licensing. Download them now!
Ken Dickens's insight:

Free is always good. And great quality stuff free is even better.  These are great photos you can use free in your holiday campaigns.  Get them now, non-profit or commercial!  - Ken 

 

 

 

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Five Easy Tweaks to Get More Holiday Donations via Your Nonprofit Website

Five Easy Tweaks to Get More Holiday Donations via Your Nonprofit Website | Great Ideas for Non-Profits | Scoop.it
These five tweaks will help you maximize the spirit of the season by creating a reliable system for year-end fundraising via your website.
Ken Dickens's insight:

Landing Page. Specific Call to Action. Ask for higher Donations. Make your form Secure. Incredible Thank-You Page. Test with real money.  Great stuff and just the beginning of what you should be doing now!  -Ken 

 

www.2080nonprofits.org

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How The ALS #IceBucketChallenge Went Viral

How The ALS #IceBucketChallenge Went Viral | Great Ideas for Non-Profits | Scoop.it
Learn how the ALS #IceBucketChallenge became the most successful viral campaign of the summer and how your nonprofit can do the same.
Ken Dickens's insight:

Great ideas here, including the six things campaigns need to go viral.  Whether you use one or all,  your non-profit will benefit.  -Ken

 

www.2080nonprofits.org

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Rescooped by Ken Dickens from Just Story It! Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Via Karen Dietz
Ken Dickens's insight:
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
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Art Jones's curator insight, August 27, 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Everything you need to know about content marketing in 100 words | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Everything you need to know about content marketing in 100 words | Andy Sernovitz | Damn, I Wish I'd Thought of That! | Great Ideas for Non-Profits | Scoop.it
Here's the secret to every business success I've ever had.
Ken Dickens's insight:

Replace your marketing with useful advice and people with come and bring their friends.  

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IRS Releases 3-Page EZ Application for Charity Status

IRS Releases 3-Page EZ Application for Charity Status | Great Ideas for Non-Profits | Scoop.it
The federal agency says 70 percent of new nonprofits are likely to use the short form.
Ken Dickens's insight:

Become a non-profit in a 3-page application. Really? There are already over two-million non-profits in the US alone, and not nearly enough donation money to go around. Can you say Donor Fatigue? So, here comes a new batch of competition, non-profits. You better learn to differentiate yourself and tell your story or you'll be filing a 30-page bankruptcy form!  -Ken

 

www.2080nonprofits.org

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5 Creative Ways Non-Profits Can Show The Impact Of Donations

5 Creative Ways Non-Profits Can Show The Impact Of Donations | Great Ideas for Non-Profits | Scoop.it

Showing the direct impact of donations will attract new donors and keep the old ones.  Here are 5 creative examples of how to do it.

Ken Dickens's insight:

Know these but don't know where to start?  The best part of this post is that it has a specific example/case study for each one.  It tells a story.

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Tell a Meaningful Story With Data – Think Insights – Google

Tell a Meaningful Story With Data – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it

How to engage people (donors) both intellectually and emotionally with data by telling a story, not just making a chart. Donors need both heart and mind to support your organization.  Here's how to do it.

Ken Dickens's insight:

Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data. Non-Profits must understand that data will be remembered only if presented in the right way. And often a slide, spreadsheet or graph is not the right way; a story is.  - Ken


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Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn

Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn | Great Ideas for Non-Profits | Scoop.it
Most of us are familiar with “Six Degrees of Kevin Bacon” – the idea that every person in Hollywood is separated by six acquaintances or less from the famous actor. Most people think of this in terms of celebrity, but imagine how powerful this idea could be in the professional
Ken Dickens's insight:

The essence of LinkedIn is business connections, and this new tool makes understanding, and most importantly using your connections easier. Whether you're selling something or recruiting, this is going to help you.  A lot!  -Ken

 

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Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane

Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane | Great Ideas for Non-Profits | Scoop.it
Get an explainer video on a budget from VideoJane. We provide video intros, live actors and custom bespoke videos as per your need, starting from $146/minute
Ken Dickens's insight:

Here is a refreshing resource for Non-Profits. Professional videos for a couple hundred bucks.  I don't know of any other way to do something this valueable for less money.  Your non-profit needs sales videos to compete today.  This is an excellent resource.  -Ken

 

www.20/80nonprofits.org

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Great Ideas for Non-Profits | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Ken Dickens's insight:

The fastest growing demographic on Twitter, Facebook, Linked-in, etc. is the 45-65 year-olds.  These are also the most likely people to donate to charity.  So, you really, really need to pay attention to Social Media now, and in the future.

 

-Ken

 

www.2080nonprofits.org

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Click to Tweet | The easy, tweet about this link generator

Clicktotweet is the easiest way to promote and advertise your blog, website, business and stuff on Twitter.

Ken Dickens's insight:

Great new free tool to embed a pre-made Tweet on your website or blog. Here is an example from Susan Komen NYC. They are asking people very directly to spread the word, and making it click-easy to do so.  - Ken

 

http://www.komennyc.org/site/PageServer?pagename=events_inittoendit

 

http://www.2080nonprofits.org

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Rescooped by Ken Dickens from Content Marketing, Curation, Social Media & SEO
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SEO: what it used to be vs what it is now

SEO: what it used to be vs what it is now | Great Ideas for Non-Profits | Scoop.it

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. 


Via Guillaume Decugis
Ken Dickens's insight:
SEO, Search Engine Optimization is important. It helps you rank higher in Google and other search, and therefore, creates more traffic to your website. There are some basic mechanics for SEO, and most sites don't do this. This is a more advanced post for those that already done the basics. For most sites, Organic (free) search represents 30+% of your web traffic. Done right, it can be over half. Now Google has plugged the loopholes and SEO is all about quality content and links. - Ken www.2080nonprofits.org
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Guillaume Decugis's curator insight, November 7, 12:11 PM

As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?


This infographic by Neil Patel gives a number of interesting points, a couple of which I want to comment:


1. It's about the long tail:


70% of search traffic comes from long tail keywords. So while you (or your CEO) might be fascinated by that one keyword that you'd like to rank #1 for, you might exhaust yourself doing that while missing opportunities. 


One way to naturally cover the long tail is to curate content as explained here. By defining a topic you're curating on, you will naturally create connexions between keywords. This page by EcoVadis for instance makes natural connexions between words like "sustainable development", "supply chain", "child labor" or "procurement". As such EcoVadis' target audience - procurement managers, sustainable development directors, etc... - are more likely to search for keywords that include these combinations and which results will show EcoVadis' curated content on the first page. As I write this, EcoVadis actually shows as #1 for "supply chain sustainable procurement benchmark" - a combination that might seem very long tail but that describes precisely what the company does... and what potential buyers are interested in. 


2. Integrate Content Marketing and SEO:


Old-school SEO tactics were obscure, technical back-linking techniques. Not only does this not work anymore but as Neil shows, it's dangerous. The way to solve this is to stop considering publishing content is one thing (creative, marketing-driven) and SEO is another (technical, outsourced). 


Integrate content and SEO: it's more and more the same thing. 

Justin Hipps, MBA's curator insight, November 10, 2:54 PM

Read More Here: http://bit.ly/1xsbKwl

Stéphane Malphettes's curator insight, November 18, 10:46 AM

Les nouvelles problématiques SEO aujourd'hui au service d'une stratégie de marketing de contenu

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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Great Ideas for Non-Profits | Scoop.it
SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic s
Ken Dickens's insight:

Technical discussion, but worth reviewing even if you are a non-techie.  Bottom line, Search Engine Optimization is about quality, not quantity. In other words, the search engines are getting smarter, and rewarding quality content over quantity content.  -Ken

 

www.2080nonprofits.com

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Great Ideas for Non-Profits | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Guillaume Decugis
Ken Dickens's insight:
Putting it bluntly, you need to find a way to use video in your marketing. Find a low-cost resource, set up a simple studio, or whatever. Video is more powerful than words. -Ken
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Guillaume Decugis's curator insight, September 22, 1:52 PM

Let's be honest: video content is tough.


It's not easy to produce, not is it cheap if you need a quality level that reflects the professionalism of your brand.


And if you still think your video might go viral by some random chance, think twice.


Now, video can also be very powerful: we do live in a world where images make a longer lasting impression than words. While never cheap, producing a video can be done in a lean way and also brings other benefits such as forcing you to streamline your message. 


If you're going to use video (and YouTube) for your content marketing, this is an excellent and very complete guide put together by Camilla Hallstrom.

Carlos Bisbal's curator insight, September 23, 12:42 PM

El vídeo es el futuro (o presente) del marketing de contenidos. YouTube tiene un público masivo, que es ideal para efectos de identificación y beneficia tu SEO en Google. Esta guía te muestra el contenido que debe ser compartido, cómo conseguir un primer puesto en YouTube y cómo mejorar el segumiento de tu propia plataforma.

CESSON's curator insight, September 26, 7:55 PM

Learn the ins and outs of youtube.

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Best LinkedIn Company Pages of 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! These companies exemplify how businesses and organizations can connect with people through LinkedIn.


Via Noland Hoshino
Ken Dickens's insight:

Non-Profits (and others), if you are not using LinkedIn, you are missing a huge professional and business connecting opportunity.  This is a great place to start!  -Ken

 

www.2080nonprofits.org

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Rescooped by Ken Dickens from Facebook best practices and research
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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Great Ideas for Non-Profits | Scoop.it
Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.

Via Debra Askanase
Ken Dickens's insight:

There really is no "Perfect Facebook Post", because everyone's audience is different.  However, there is data to show perfect guidelines, and here it is!  -Ken

 

www.2080nonprofits.org

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Debra Askanase's curator insight, August 17, 3:24 PM

Solid data-backed tips on when people interact most with your posts, what they see, types of content, and more that will ideally boost engagement and views.

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Great Ideas for Non-Profits | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
Ken Dickens's insight:

Great article with facts. Basically says that Social Media is a low return, long term medium. And email, organic search, and pay per click deliver far better results.  Here are the conclusions:

 

Here are the five lessons we need to learn

For right now, spend more time and money on email marketing than on social media marketing.If you want engaged traffic, spend time optimizing YouTube.Stick with Facebook.Use Pinterest. And be patient.If you’re going to use Twitter, stay on top of it.

-Ken

 

www.2080nonprofits.org

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Great Ideas for Non-Profits | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
Ken Dickens's insight:

Nice info graphic about tracking impact of Social Media. -Ken

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massimo scalzo's curator insight, June 26, 3:16 AM

To understand where is YOUR ROI !!! Interesting infographic !!!

Sybille Pierru's curator insight, June 28, 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Neil Ferree's curator insight, July 4, 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

Rescooped by Ken Dickens from Google NonProfit Grants Help
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Google GrantsPro $40K/month Adwords Advertising Grant Reopens after a Year Off.

The Grantspro program is reopening to new applicants in June 2014.

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Ken Dickens's curator insight, June 3, 3:42 PM

The $40K/month GrantsPro Adwords Advertising program closed down over a year ago, but is now re-opened.  This is huge news for Non-Profits who have a Google Adwords Grant--- a potential 4X increase in your budget.  And it is great news as well for any Non-Profit who needs to expand their awareness, reach, and results.

We can get this Grant for you very quickly, on a Guaranteed basis, no grant, no pay.  Email me kendickens@2080nonprofits.org to make this happen. We are an official Google Partner.

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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Ken Dickens's insight:

How do your online channels interact to make sales or get donations?  Facebook? Email? Organic Search? Direct to your Website?  

 

Check overall averages here, and learn to plot these in Google Analytics for your own product or cause.

 

 

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18 Ways to Improve Your Facebook News Feed Performance

18 Ways to Improve Your Facebook News Feed Performance | Great Ideas for Non-Profits | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Ken Dickens's insight:

Must read if you use Facebook for marketing, whether non-profit or business.  I learned a lot! -Ken

 

http://www.2080nonprofits.org

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This Scientifically Proven Fundraising Technique Will Shock You

This Scientifically Proven Fundraising Technique Will Shock You | Great Ideas for Non-Profits | Scoop.it
The last thing a fundraiser would ever consider is giving a potential donor the option of NOT donating. It's hard enough getting people join your email list, much less donate to your cause.
Ken Dickens's insight:

Love this. Give it a try, it works!  -Ken

 

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More Than a Quarter of Americans Think China is No. 1

More Than a Quarter of Americans Think China is No. 1 | Great Ideas for Non-Profits | Scoop.it
Global GDP numbers tell a clear story: The U.S. is the world’s number one economy. By a wide margin. But according to a new poll, a lot of Americans don’t see it that way.
Ken Dickens's insight:

The piece goes on to explain that The Street, which polled 1,005 Americans and asked them which country is “world’s dominant economic power.” Twenty-eight percent of those polled chose China, while 59% chose the U.S.


Is this an opportunity for US National interests?  I think so.  Use these stats to your advantage.  - Ken


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