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Card Swipes in Church Make Giving Easier- The New York Times

Card Swipes in Church Make Giving Easier- The New York Times | Great Ideas for Non-Profits | Scoop.it
Most religious institutions are better at collecting money than they used to be, by accepting donations via credit card or electronically pulling money from people’s bank accounts.

 

One big player is a service called ParishPay, which works with many Catholic churches and a few synagogues to help sign up worshipers to pay via credit or debit card or automatic payment from their bank accounts. Nearly 1,000 institutions have joined the service, and it claims a 20 to 30 percent increase in giving by individuals who enroll.

 

Is your non profit using some sort of repeat giving program via credit card?  Note the 20 to 30 percent increase above, and maybe you should!  -Ken

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Great Ideas for Non-Profits
The best fresh ideas from around the web from 2080NonProfits.org
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Google for Nonprofits-Free And Powerful

Google for Nonprofits-Free And Powerful | Great Ideas for Non-Profits | Scoop.it

This is the best free non-profit program going. Run don't walk to sign up for everything from free software to free advertising.  Incredible.  Make this your #1 priority for 2014.  If you need help with this, ask. -Ken   [ http://www.2080nonprofits.org ]

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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Ken Dickens's insight:

How do your online channels interact to make sales or get donations?  Facebook? Email? Organic Search? Direct to your Website?  

 

Check overall averages here, and learn to plot these in Google Analytics for your own product or cause.

 

 

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18 Ways to Improve Your Facebook News Feed Performance

18 Ways to Improve Your Facebook News Feed Performance | Great Ideas for Non-Profits | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Ken Dickens's insight:

Must read if you use Facebook for marketing, whether non-profit or business.  I learned a lot! -Ken

 

http://www.2080nonprofits.org

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This Scientifically Proven Fundraising Technique Will Shock You

This Scientifically Proven Fundraising Technique Will Shock You | Great Ideas for Non-Profits | Scoop.it
The last thing a fundraiser would ever consider is giving a potential donor the option of NOT donating. It's hard enough getting people join your email list, much less donate to your cause.
Ken Dickens's insight:

Love this. Give it a try, it works!  -Ken

 

www.2080nonprofits.org

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More Than a Quarter of Americans Think China is No. 1

More Than a Quarter of Americans Think China is No. 1 | Great Ideas for Non-Profits | Scoop.it
Global GDP numbers tell a clear story: The U.S. is the world’s number one economy. By a wide margin. But according to a new poll, a lot of Americans don’t see it that way.
Ken Dickens's insight:

The piece goes on to explain that The Street, which polled 1,005 Americans and asked them which country is “world’s dominant economic power.” Twenty-eight percent of those polled chose China, while 59% chose the U.S.


Is this an opportunity for US National interests?  I think so.  Use these stats to your advantage.  - Ken


www.2080nonprofits.org

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Free Website Satisfaction Surveys from Google

Free Website Satisfaction Surveys from Google | Great Ideas for Non-Profits | Scoop.it

Website satisfaction, automatically analyzed through a simple but powerful interface.

Ken Dickens's insight:

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken


www.2080noonprofits.org

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Ken Dickens's curator insight, September 18, 2013 1:19 PM

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken

 

www.2080nonprofits.org

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Baby Boomers Now Key Source of Charity Gifts, Study Finds

Baby Boomers Now Key Source of Charity Gifts, Study Finds | Great Ideas for Non-Profits | Scoop.it
Forty-three percent of all donations come from the boomers, more than any other generation, according to a new look at more than 1,000 donors that examines how every age group wants to be solicited.
Ken Dickens's insight:

This study should be labeled the demographics of giving. Every non-profit should download this study for strategic fund-raising planning based on targeted age-group. Key findings: Older people want to contribute cash. Younger people want to contribute time. - Ken

 

www.2080nonprofits.org

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Bill Palladino - MLUI's curator insight, October 2, 2013 10:13 AM

Boomers.  This photo doesn't do us justice!  I'm simply not that old, yet I'm firmly one.  Not sure if I'm your perfect target donor, but others of my ilk seem to be.

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Businesses With a Social Conscience Reach a Tipping Point

Businesses With a Social Conscience Reach a Tipping Point | Great Ideas for Non-Profits | Scoop.it
Delaware, home to half of all public companies, is adopting a law today to allow social-benefit corporations, so foundations and charities could soon have many new partners.
Ken Dickens's insight:

Social Benefit Corporations are still chartered to make a profit, but, they legally can make decisions non on profit alone, but in conjuction with their social benefit goals.  Non-profits take note, these can be your partners.

 

-Ken

 

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How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels

How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels | Great Ideas for Non-Profits | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
Ken Dickens's insight:

If you are going to post for non-profit or business success, here is the what and when.

 

 

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A Guide for Optimizing Your LinkedIn Company Page

A Guide for Optimizing Your LinkedIn Company Page | Great Ideas for Non-Profits | Scoop.it
Here's a handy guide to setting up and optimizing your LinkedIn company page. It has the specs you need for character limits, images and more.

Via Noland Hoshino, Norman Reiss
Ken Dickens's insight:

Does your non-profit have a Linked-in Page?  If not, start one using this guide for two reasons:  1.  Prospective staff use Linked-in to find jobs 2. Business people who are prospective donors use Linked-in too.

 

- Ken

 

www.2080nonprofits.org

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Ramzi Mouakassa's curator insight, June 18, 2013 7:37 AM

Topline yet interesting...

WildfireSocialMarketing's curator insight, June 26, 2013 9:45 AM

Great read on setting up your LinkedIn Company Page

Gennia Holder's curator insight, June 28, 2013 9:10 AM

Step by Step Guide To Setting up Your LinkedIn Company Page

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How To Write The Perfect Tweet Blueprint

How To Write The Perfect Tweet Blueprint | Great Ideas for Non-Profits | Scoop.it
Gerry Moran breaks down Twitter's 140 characters to help you write the perfect tweet. Combine your interesting content and your personal style with this blueprint to reach more people with your message!

Via Ally Greer
Ken Dickens's insight:

I am not a big Tweeter, but this was helpful.  I would add have separate types of Tweets for different outcomes:  1. clear information for Re-Tweets 2. Tantalizing headlines for clicks.  And, mix up where you put your links.  -Ken

 

www.2080nonprofits.org

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Ally Greer's curator insight, June 13, 2013 2:01 PM

Here's a great tweet skeleton with some useful advice from Gerry Moran.


Something I'd add to the "Format" section: Decide on what format you're going to use based upon your goals. For me, using facts/stats is great for RTs while using headlines (with a little hint of mystery) is optimal for clicks.


Another tip I'd add is to change up the structure every so often and put the link in the middle of your message (or two micromessages). Per [SEO]Moz's Rand Fishkin, tweets with between text tend to get higher click throughs.

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Welcome To CharityKick – It’s Time To Change The Future Of Charity Fundraising! | Charitykick

Welcome To CharityKick – It’s Time To Change The Future Of Charity Fundraising! | Charitykick | Great Ideas for Non-Profits | Scoop.it

CharityKick says fundraising is dull, so they invented a new site that uses "dares" to raise money. 

Ken Dickens's insight:

Well, this is novel. I dare you to read this post, and if you do, I'll donate money to charity... that's how it works. Worth a look.  -Ken

 

http://www.2080nonprofits.org

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Ken Dickens's curator insight, June 5, 2013 2:45 PM

Well, this is novel. I dare you to read this post, and if you do, I'll donate money to charity... that's how it works. Worth a look.  -Ken


http://www.2080nonprofits.org

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Candice Glover Performs "Somewhere" - AMERICAN IDOL SEASON 12

From the Musical West Side Story, Candice Glover performs the song "Somewhere." Watch her third performance of the Top 3 performance night. "Somewhere" perfo...
Ken Dickens's insight:

There is a place for us. Candice Glover proves it on American Idol. This is how we connect as human beings. Emotional. Incredible. Enjoy.  -Ken

 

http:www.2080nonprofits.org

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Tell a Meaningful Story With Data – Think Insights – Google

Tell a Meaningful Story With Data – Think Insights – Google | Great Ideas for Non-Profits | Scoop.it

How to engage people (donors) both intellectually and emotionally with data by telling a story, not just making a chart. Donors need both heart and mind to support your organization.  Here's how to do it.

Ken Dickens's insight:

Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data. Non-Profits must understand that data will be remembered only if presented in the right way. And often a slide, spreadsheet or graph is not the right way; a story is.  - Ken


www.2080nonprofits.org

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Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn

Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn | Great Ideas for Non-Profits | Scoop.it
Most of us are familiar with “Six Degrees of Kevin Bacon” – the idea that every person in Hollywood is separated by six acquaintances or less from the famous actor. Most people think of this in terms of celebrity, but imagine how powerful this idea could be in the professional
Ken Dickens's insight:

The essence of LinkedIn is business connections, and this new tool makes understanding, and most importantly using your connections easier. Whether you're selling something or recruiting, this is going to help you.  A lot!  -Ken

 

www.2080nonprofits.org

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Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane

Non-Profit Videos On A Budget, Starting from $146/minute - Video Jane | Great Ideas for Non-Profits | Scoop.it
Get an explainer video on a budget from VideoJane. We provide video intros, live actors and custom bespoke videos as per your need, starting from $146/minute
Ken Dickens's insight:

Here is a refreshing resource for Non-Profits. Professional videos for a couple hundred bucks.  I don't know of any other way to do something this valueable for less money.  Your non-profit needs sales videos to compete today.  This is an excellent resource.  -Ken

 

www.20/80nonprofits.org

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Great Ideas for Non-Profits | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Ken Dickens's insight:

The fastest growing demographic on Twitter, Facebook, Linked-in, etc. is the 45-65 year-olds.  These are also the most likely people to donate to charity.  So, you really, really need to pay attention to Social Media now, and in the future.

 

-Ken

 

www.2080nonprofits.org

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Click to Tweet | The easy, tweet about this link generator

Clicktotweet is the easiest way to promote and advertise your blog, website, business and stuff on Twitter.

Ken Dickens's insight:

Great new free tool to embed a pre-made Tweet on your website or blog. Here is an example from Susan Komen NYC. They are asking people very directly to spread the word, and making it click-easy to do so.  - Ken

 

http://www.komennyc.org/site/PageServer?pagename=events_inittoendit

 

http://www.2080nonprofits.org

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Storytelling in 2013- Non-Profit Critical!

Storytelling in 2013- Non-Profit Critical! | Great Ideas for Non-Profits | Scoop.it

I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.

Ken Dickens's insight:

Your non-profit needs a storytelling audit.  It also needs a conversation audit.  Because you don't have the marketing money to blast your message into the world the way Macdonalds does. And even if you did, it would be a dumb strategy. One quick way to check on this is to look at your Facebook page and Twitter accounts and count how many posts are "broadcast" vs how many are conversations.  You should be doing more of the latter and less of the former.  That's storytelling and you need to get really, really good at it.  - Ken

 

www.2080nonprofits.org

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Curation as a Business Model in Abundance and Commodity Markets

Curation as a Business Model in Abundance and Commodity Markets | Great Ideas for Non-Profits | Scoop.it

 

 


Via Robin Good
Ken Dickens's insight:

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

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Alfred Hankell's curator insight, August 7, 2013 7:19 AM
Robin Good's insight:

 

 

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

 

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.


The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.


While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.


No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

 

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

 

 

Rightful. Interesting. 7/10

 

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

 
Paul Chaney's curator insight, August 8, 2013 9:14 AM

 

Paul's insight:

 

I see content curation being a viable business model, given certain parameters. 

 

First, you have to find a marketable unfilled or partially-filled niche, which provides information that enough people are looking for. That's not an easy nut to crack, however. 

 

Second, you have to find a way to monetize it. One Hundred Tables, the site referenced in the Forbe's article, uses a directory model that charges a modest fee - $100 - for any restaurant that wants to be included. 

 

That's a particularly good approach, especially if you could develop a residual income model. Three other monetization strategies that comes to mind are: 

 

1. Curating for clients - Offer curation for clients where a set fee is charged.  That could include the use of a branded content site that lives separate from the company website. A number of larger brands such as SAP and IBM have taken this approach and it might work for smaller companies as well. 

 

2. Advertising - This one is difficult because advertisers want to see high traffic volume. Affiliate marketing is one tangent, but it, too, requires high volume. 

 

3. Subscription - Offer premium content that require users to pay a modest subscription fee to gain access. It's what Brian Clark has done with Authority. But the content better be exceptional, well-researched and value-add. 

 

Third, you have to have a platform best suited to the purpose. Apparently, One Hundred Tables developed a custom site, but off the shelf platforms like Scoop.it could suffice. 

 

Do you see content curation becoming a viable business model? If so, in what ways could it be monetized? 

Martin (Marty) Smith's curator insight, October 27, 2013 4:11 PM

This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:

?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."

Frames my belief and our bet well.

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6 Ways to Get Me to Email You Back

6 Ways to Get Me to Email You Back | Great Ideas for Non-Profits | Scoop.it

Adam Grant, Wharton professor and best selling author of GIVE AND TAKE offers his advice on how to email a celebrity, executive, or anyone who gets tons of emails every day asking for help or advice.

Ken Dickens's insight:

For non-profits, GIVE AND TAKE should be renamed GIVE TO GET.  This is what we tell all our clients... you have to give something to build trust and start a conversation.  Here Adam Grant talks about emailing busy people and how to get through and start that conversation.  First hand experience, and very enlightening.  Bottom line, it is possible if you GIVE TO GET.  -Ken

 

www.2080nonprofits.org

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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Great Ideas for Non-Profits | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
Ken Dickens's insight:

If you make presentations, you need to make them persuasive.  Here's how.

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Audrey's comment, August 15, 2013 1:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 1:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 1:28 PM
How wonderful Audrey! I hope you do really well :)
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Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest | Great Ideas for Non-Profits | Scoop.it
Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.

Via Beth Kanter
Ken Dickens's insight:

Do you even have a Pinterest marketing strategy?  If your target is women, you should.  And if your brand or non-profit is visual, or can be made visual (and they all can) you should check this out.  - Ken

 

www.2080nonprofits.org

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11 Things You Need to Immediately Stop Doing on Facebook

11 Things You Need to Immediately Stop Doing on Facebook | Great Ideas for Non-Profits | Scoop.it

Via Baochi, Ally Greer
Ken Dickens's insight:

Yes!  I hate these things. Don't do them.  -Ken

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Luke Hancock - H&H Social Design's curator insight, June 13, 2013 6:28 PM

Great fun here. But there's certainly truth to not automatically syncing tweets to Facebook. Your tweets do not translate well to Facebook. Stop that immediately!

Kai Bösterling's curator insight, June 15, 2013 10:50 AM

Thumb Index.

Faysal Badri's curator insight, August 13, 2013 11:41 AM

stoip this mother fucker

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What It Will Really Take To Put An End To Poverty

What It Will Really Take To Put An End To Poverty | Great Ideas for Non-Profits | Scoop.it
Experiments in Scaling Social Impact - The Huffington Post
Ken Dickens's insight:

Some interesting science going on at Santa Clara University in California. Goal: Determine best way to take a billion people out of poverty.  A billion!

 

-Ken

www.2080nonprofits.org

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InfoGraphic Resumes for Non-Profits: Get Hired for Your Donor's Money

InfoGraphic Resumes for Non-Profits: Get Hired for Your Donor's Money | Great Ideas for Non-Profits | Scoop.it
Great infographic resume designs from around the world.

Via Robin Good
Ken Dickens's insight:

Company's are creating infographics to tell their story. Individuals are doing the same to get hired.  Shouldn't non-profits be doing this too?  Yes, you should.  Find a Photoshop Volunteer and make this happen!  -Ken

 

www.2080nonprofits.org

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Dennis T OConnor's curator insight, April 30, 2013 12:16 PM

Even if graphic design isn't your strong suit, consider a tour of infograhic style resumes. Perhaps inspiration will strike! 

Sonya Nikolova's curator insight, June 30, 2013 12:01 AM

Because in the current stagnated job market, you have to stand out!

Elsie Whitelock's curator insight, August 16, 2013 5:48 AM

good examples of resume infographics-will get you creating