This is the best free non-profit program going. Run don't walk to sign up for everything from free software to free advertising. Incredible. Make this your #1 priority for 2012. If you need help with this, ask. -Ken [ http://www.2080nonprofits.org ]
Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.
Do you even have a Pinterest marketing strategy? If your target is women, you should. And if your brand or non-profit is visual, or can be made visual (and they all can) you should check this out. - Ken
Company's are creating infographics to tell their story. Individuals are doing the same to get hired. Shouldn't non-profits be doing this too? Yes, you should. Find a Photoshop Volunteer and make this happen! -Ken
Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website. It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken
Facebook CEO Mark Zuckerberg said Tuesday he is donating nearly $500 million in Facebook stock to the Silicon Valley Community Foundation, the largest single gift in the history of the local nonprofit and one of the biggest philanthropic donations...
Ken Dickens's insight:
Wow. If we need proof that the American Dream is a platform for improving lives up and down the spectrum of society, this is it. Good for you, Zuck, I'll watch your movie again!
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
A detailed look at the anatomical changes coming soon to your LinkedIn Company Page.
This is a wonderful example of a "Give to Get" strategy. HubSpot has put together a comprehensive tutorial on how to set up the upcoming Linked-In company page. They even have a free 32page Guide to download. This is important for two reasons:
1. Both commercial and non-profit organizations should take advantage of the power of Linked-In which we have discussed before.
2. They provide this valueable information free, no strings. This "Give to Get" strategy establishes value for HubSpot, positions them as experts, and starts a conversation that is built on mutual trust. Very powerful in-bound marketing, which is HubSpots core business.
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
This article suggests the following to do in the first hour of your work day:
1. Don't read Email!
2. Take stock of what you are grateful for, and visualize what you want.
3. Do the hardest thing on your To-Do List. The thing you hate.
4. Choose your Frog... read this to find out what it is.
5. Perform acts of customer/client service.
The first one, Don't Read Your Email is probably the hardest, and best advice. Next, Do the hard stuff first. Love this, Ken
Did you know you can schedule your Facebook posts? Why would you do that, you might ask. Because, mornings, in general are better for posts, and, especially, certain times and days. (See our other article for specifics). Anyway, here is everything you need to know to batch your facebook posts into blocks to give you more time to focus on your business or non-profit, and, to get more readership and action from your posts. Enjoy. -Ken
For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.
Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.
The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.
I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.
A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!
Does your non-profit have a Linked-in Page? If not, start one using this guide for two reasons: 1. Prospective staff use Linked-in to find jobs 2. Business people who are prospective donors use Linked-in too.
Gerry Moran breaks down Twitter's 140 characters to help you write the perfect tweet. Combine your interesting content and your personal style with this blueprint to reach more people with your message!
I am not a big Tweeter, but this was helpful. I would add have separate types of Tweets for different outcomes: 1. clear information for Re-Tweets 2. Tantalizing headlines for clicks. And, mix up where you put your links. -Ken
Re-Imagine Nonprofit Reporting for Greater Impact Huffington Post (blog) Chances are, if the internal staff of a nonprofit is reflecting on the same barrage of point-in-time data that it is delivering to donors then there's little understanding of...
Non-Profit reporting should be about impact. Not admin costs, not, percentages. It should tell a story to potential donors as to the results their donations will produce. Sounds like a business, doesn't it? Ken
My name in Jose Antonio Vargas and this is my story.
Ken Dickens's insight:
This is powerful. Causes.com now helps you share videos of your cause, not just signatures on petitions. This one in particular is great, and a cause I happen to agree with. However, if you have a video that needs to be shared, this is the place to go to light the fire for your cause. -Ken
Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.
Traditionally advertising, PR and marketing as you know them, are working less and less.
From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."
But if it is true that traditional marketing is dead, what will replace it?
"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.
Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."
The solution pivots around four key points:
1. Restore community marketing.
2. Find your customer influencers.
3. Help them build social capital.
4. Get your customer advocates involved in the solution you provide.
And you can read more what are the key characterizing trait of this new model by reading the full article.
Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:
Where visitor’s eyes go first when viewing your website? Which assets catch your eyes the most?
Major findings: First impressions of your website are made in less than two-tenths of a second. Viewers spend 2.6 seconds scanning a website before focusing on a particular section. Colors and images utilized play a vital role when it comes to creating favorable responses.
Check out this infographic to learn more. Thanks for this, Miguel! -Ken