Great Ideas for Non-Profits

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 

Via Xtreme Advisors, Agostino Caniato, Robin Good

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx

 

This is the best explanation I've seen on the definitions of Social Search, and, how it integrates with SEO.  - Ken

 

http://www.2080nonprofits.org

Via Antonino Militello, Ken Dickens

Something light for Friday!  -Ken

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.

Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.

3. Help them build social capital.

4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)

Via Robin Good

Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:

 

Where visitor’s eyes go first when viewing your website?
Which assets catch your eyes the most?

 

Major findings:
First impressions of your website are made in less than two-tenths of a second.
Viewers spend 2.6 seconds scanning a website before focusing on a particular section.
Colors and images utilized play a vital role when it comes to creating favorable responses.

 

Check out this infographic to learn more.  Thanks for this, Miguel!  -Ken

Via Miguel Rodriguez

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.

So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 

Via Robin Good