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Great Ideas for Non-Profits
The best fresh ideas from around the web from 2080NonProfits.org
Curated by Ken Dickens
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Rescooped by Ken Dickens from Just Story It! Biz Storytelling
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Combating "Compassion Fatigue"

Combating "Compassion Fatigue" | Great Ideas for Non-Profits | Scoop.it
We’ve all heard the old saw that “one death is a tragedy, a million deaths a statistic.” It’s the guiding principle of public relations for those engaged in building support for humanitarian causes.

 

This article is about several issues facing journalists. How is this relevant to nonprofit storytelling or social cause marketing a business might be doing?

 

Because of 'compassion fatigue.' The article asks how to deal with it. As the author says, "Heart-rending anecdotes are like heroin—the first leads to more and more hair-raising anecdotes. How do we continue to move or inspire audiences subject to an endless parade of woe? (With worse woe?)"

 

Here are a few solutions:

Make sure the parade of woe is part of a complete story arc where negative emotions are transformed into hope or other positive emotions. Make sure you include a call to action -- simple ways for people to participate to combat the overwhelm (and it doesn't have to be about donating) If you want to go even deeper, have the narrator share his/her take-away from the experience or how the experience has changed them, taught them something, or provided some insight.

 

Now journalists cannot incorporate all of the suggestions above. But a nonprofit or business can. I hope these ideas help!

 

This post via Karen Dietz.  Thanks Karen.  -Ken


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Rescooped by Ken Dickens from Just Story It! Biz Storytelling
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Telling Stories. | Clarity and Perspective about Online Marketing

Telling Stories. | Clarity and Perspective about Online Marketing | Great Ideas for Non-Profits | Scoop.it

"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."

 

I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.

 

But then the author says, " Truth is, the only story customers want to hear is their own."

 

He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.

 


Via Karen Dietz
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