APPLE: Here's Why We're Charging $329 For The iPad Mini | Great Geeky Gadgets | Scoop.it
Because we can....


Apple's decision to charge $329 for the iPad mini is a bit surprising since its rivals are charging $199 for comparable tablets.
Phil Schiller, senior vice president of marketing, explained the price to


Reuters:
"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices ... And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."


In other words, we were crushing Amazon and Google when we charged twice as much for our tablet — $400 versus $200. Imagine what we're going to do to them when we're charging even less?


Read more: http://www.businessinsider.com/apple-heres-why-were-charging-329-for-the-ipad-mini-2012-10#ixzz2AEYK3MQd