Great for Nonprofits

http://t.co/lLkndf6w my colleague's professional blog about 21st century teaching and learning in the langauge classroom.

Regardless of whether your organization is large or small, pushing new, innovative fundraising ideas through your committee’s approval process can be a daunting task.

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Millennial donors are different than donors from past generations – but not in the ways you might expect. Yes, technology and social media are integral parts of their lives, but these donors are driven by personal relationships and human connections. In this way, they are like more established donors and volunteers. And they expect to be treated as such.

As a result, we believe organizations need to realign their young-donor engagement strategies, with the expectation that this undertaking will not produce quick returns, but will deliver considerable long-term rewards.

To us, these survey results are reassuring, because they affirm our belief that that, even as new technologies shape our culture, donor engagement is increasing in importance rather than diminishing.

2012 Millennial Values Survey
 
When asked to offer one or two words that describe how their generation is different from their parents’ generation, 4-in-10 (40%) younger Millennials describe themselves more negatively than their parents, compared to 19% who describe their own generation more positively, and 40% who give more neutral comments. The most frequently mentioned difference between the generations was a neutral assessment that Millennials are more “tech-savvy” than their parents (16%).