Most central Pennsylvania districts used their nonprofit foundations to pay for things such as scholarships, academic clubs and tutoring. But in the tough economy, these groups increasingly are becoming more than an outlet for the extras.
Millennial donors are different than donors from past generations – but not in the ways you might expect. Yes, technology and social media are integral parts of their lives, but these donors are driven by personal relationships and human connections. In this way, they are like more established donors and volunteers. And they expect to be treated as such.
As a result, we believe organizations need to realign their young-donor engagement strategies, with the expectation that this undertaking will not produce quick returns, but will deliver considerable long-term rewards.
To us, these survey results are reassuring, because they affirm our belief that that, even as new technologies shape our culture, donor engagement is increasing in importance rather than diminishing.
These 5 words are now taped to my computer monitor as a "friendly" reminder.
While fundraising is not gender specific, it turns out that some words are. An over the phone fundraising effort found that by calling a female caller "kind", "considerate", "copassionate", etc., they actually gave 20% more than they would have otherwise! When you're fundraising, don't forget to remind your donors that they are making a difference and that their donation is really appreciated.
We’ve reached a point where marketing is all about building relationships with audiences, building trust to generate leads and engaging in substantive conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in.
Here are 98 resources to guide your business through the transition:
When asked to offer one or two words that describe how their generation is different from their parents’ generation, 4-in-10 (40%) younger Millennials describe themselves more negatively than their parents, compared to 19% who describe their own generation more positively, and 40% who give more neutral comments. The most frequently mentioned difference between the generations was a neutral assessment that Millennials are more “tech-savvy” than their parents (16%).