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7 Smoking Hot Changes Coming to Content Marketing

7 Smoking Hot Changes Coming to Content Marketing | Digital & Social Media | Scoop.it

Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision.

 

You’ve given it a go for a while, with some decent results.

 

Now what?

 

You know by now that content marketing isn’t static. Things are always changing.How will you stay ahead of those changes?...


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Jeff Domansky's curator insight, July 9, 2015 1:53 AM

Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.

Nkem Mpamah's curator insight, July 9, 2015 5:52 AM

Discover how content marketing will impact customer relationships and lead to increased businesses.

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The Man Who Convinced BMW To Rethink Social Media

The Man Who Convinced BMW To Rethink Social Media | Digital & Social Media | Scoop.it
BMW had a handle on traditional social media marketing, but it took a risk on a "drift mob" to reach new audiences. Here's how it paid off.
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6 Unbelievable Social Media Facts That Are Actu...

6 Unbelievable Social Media Facts That Are Actu... | Digital & Social Media | Scoop.it
Think you know all the facts about social media? Think again! These 6 mind-blowing social media facts will definitely surprise you.
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Social media sites like Pinterest help to drive sales more than you'd imagine.
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Social Media in Healthcare - Why Now?

For healthcare providers already navigating big changes, social media presents yet another challenge—and opportunity. While some health organizations are social pioneers, many are just beginning to address the need for a comprehensive social media policy and strategy.Healthcare providers of all sizes need to act now to mitigate risks and put the power of social networks to work to increase revenue, cut costs, and enhance the quality of patient care. By building on the experience, expertise, and services of others, they can accelerate the process of becoming a social enterprise.Why social media—why now?Social networks have become an integral part of healthcare. Hospitals have Facebook pages. Physicians tweet with relevant medical updates. Patients consider the comments of strangers when making medical decisions.Social media offers hope for better health outcomes by enabling fast, broad dissemination of medical information. Social networks provide non-official channels for disease reporting. They provide timely access to large amounts of data that can help track and even predict the course of illness through a population. They educate hard-to-reach populations. They enable patients around the world to find and connect others with the same disorder or disease to share both practical advice and emotional support.Download Full Whitepaper: Social Media in Healthcare
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How The Outrage Over The Michael Brown Shooting Is Going Viral

How The Outrage Over The Michael Brown Shooting Is Going Viral | Digital & Social Media | Scoop.it
Twitter activism has been taken to new heights as users grapple with social injustices surrounding the police shooting death of Michael Brown.
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What, How and Why People Share on Social Media [Infographic] - SocialTimes

What, How and Why People Share on Social Media [Infographic] - SocialTimes | Digital & Social Media | Scoop.it
Why people share: Users love to share images on social media, and desktop computers are still the primary device for sharing content.
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Why you shouldn’t buy Social Media Followers & Fans

Why you shouldn’t buy Social Media Followers & Fans | Digital & Social Media | Scoop.it
This article explains the reasons why you shouldn't buy social media followers and fans and also highlights the best way to naturally grow your social media

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Emeric Nectoux's comment, May 1, 2014 1:03 PM
Besides the ethics and immorality of this kind of behavior (which as a matter of fact is obviously wrong) what does anyone who is buying followers / fans can expect from it? To me, really nothing, even his own ego will not be served, since he knows he was cheating.
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The 2014 State of Digital Transformation

The 2014 State of Digital Transformation | Digital & Social Media | Scoop.it

Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. Our new report is based on a survey we cast over the last year. Its goals were twofold: 1) to unearth where companies and supporting teams are in their metamorphic digital transformation efforts; and 2) also to capture a current snapshot for future comparison.


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FRANK FEATHER ~ Business Futurist's curator insight, July 25, 2014 11:23 AM

Still need convincing? Scroll down to Benefits of Digital Transformation.

massimo scalzo's curator insight, July 27, 2014 8:49 AM

Have a look at what the Digital Transformation has brought about ! Very Interesting !

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The Right and Wrong Way to Use Social Media - SumAll

The Right and Wrong Way to Use Social Media - SumAll | Digital & Social Media | Scoop.it
It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account. Don’t let it be an afterthought or something that’s more fun than professional. Social media should... Read more »
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How Companies Use Gamification for PR

How Companies Use Gamification for PR | Digital & Social Media | Scoop.it

Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.


You’ve probably seen examples like this type of gamification everywhere. 


WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”


But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.


First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....


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Jeff Domansky's curator insight, July 15, 2014 3:25 AM

. Got gamification? Here's how.

LocalMark's curator insight, July 16, 2014 9:04 AM

With smartphones, we have so much room to be creative. 

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10 Slideshare Presentations on the Future of Omni-Channel Retail ...

10 Slideshare Presentations on the Future of Omni-Channel Retail ... | Digital & Social Media | Scoop.it
It's also the reason why having merchants obtain a better understanding of omni-channel marketing is so important to us, which is why I've curated 10 presentations from Slideshare to deepen your understanding of how larger ...
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Mobile is the Essential Link in Customer Experience

Mobile is the Essential Link in Customer Experience | Digital & Social Media | Scoop.it
The 2010 customer expected you to provide her with an easy way to find what she was looking for -- prices, product features, reviews or account information. The 2014 customer expects you to anticipate what she might want and present it to her, in context, perhaps even before she knows she wants it. Smart phones have created this change. All of us are in the midst of a mobile mind shift. We have learned that whatever the question, the answer is on the phone. Does this product come in my size? Wha Topic: Customer Experience.

Via Thomas Faltin
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Infographic: Social media drives content discovery with millennials

Infographic: Social media drives content discovery with millennials | Digital & Social Media | Scoop.it
Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers.
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Competitiveness in the Age of Digital - Accenture

Just when you thought the world could not get any more volatile or complex, Digital starts rapidly reshaping business models and driving industry convergence. As product and service lifecycles are shrinking from years to months to weeks, the new model of product and service adoption is more of a shark fin than a bell curve, characterized by sudden, even violent success, a short but brilliant period of dominance followed by dramatic decline.

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Which Types of Product Offers Will Consumers Share on Social Media?

Which Types of Product Offers Will Consumers Share on Social Media? | Digital & Social Media | Scoop.it
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:Restaurants (58%);Entertainment (42%);Electronics (31%);Clothing and accessories (31%); andTravel and hospitality (24%).Additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals. Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
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Banks failing to engage with digital customers

Banks failing to engage with digital customers | Digital & Social Media | Scoop.it
Retail banks are failing to keep up with the digital demands of their customers despite recognising its importance says new Bain research
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Retail banks are failing to keep up with the digital demands of their customers despite recognising its importance says new Bain research  - branches will still have a part to play, but will be staffed by product specialists and relationship advisers rather than cashiers.

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4 Ways To Collect Data Without Losing Customer Trust

4 Ways To Collect Data Without Losing Customer Trust | Digital & Social Media | Scoop.it
Analytics are more powerful now than ever. With the tools available, companies can see not only who visited their website, but also where a user’s mouse traveled on the page and how he spent his time.
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Digital & Social Media | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.

 

... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.

 

The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...


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Jeff Domansky's curator insight, July 27, 2014 9:52 AM

This cool tool will help you write better headlines and get better blogging results.

LocalMark's curator insight, July 28, 2014 11:08 AM

Great for brainstorming, perfect for any idea board, this article will help any writer face writer's block when writing a headline. 

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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Digital & Social Media | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
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Measuring ROI on Social Media - how and what to measure

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Christina Guenther's curator insight, May 20, 2014 11:55 AM

ROI for social media efforts is the most desired objective for digital marketers. With client expectations, marketers are focused on proving their worth and revealing ways to connect all social marketing efforts back to sales. We now have measurement tools that allow us to look at a variety of metrics such as overall "net increase in sales, new customers acquired, new leads generated, increased retention rates, and a quantified increase in awareness." Understanding the worth of social media marketing and making this transparent for your client is a crucial objective in your marketing strategy.


Always think in terms of value! 

 

Jace Henry's curator insight, May 21, 2014 3:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 2014 5:24 PM

#DIYSEO #Nine0Media 

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MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence | Digital & Social Media | Scoop.it
Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content. In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media. This is where social news agency Storyful and its Open Newsroom come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+ in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories....
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Roundtable: Social Media ROI in Financial Services | BrightTALK

Roundtable: Social Media ROI in Financial Services | BrightTALK | Digital & Social Media | Scoop.it
If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central r...
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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Digital & Social Media | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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Why Videos Must be a Part of Your Social Media Strategy [Infographic]

Why Videos Must be a Part of Your Social Media Strategy [Infographic] | Digital & Social Media | Scoop.it
Are you not incorporating videos in your social media marketing strategy? Then you’re in for a treat. You must have heard this phrase time and again, “Content is the king.” But the truth is con…

Via Thomas Faltin
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