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Red Bull takes flak after targeting Redwell Brewery over name

Red Bull takes flak after targeting Redwell Brewery over name | great britain | Scoop.it
Energy drinks giant Red Bull has been criticised on social media after pursuing a trademark dispute with a tiny Norwich-based brewery.

Via XPLAIN
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XPLAIN's curator insight, August 14, 2013 4:21 PM

Redwell Brewery received a letter from Red Bull after it tried to trademark its name. The letter said that "Redwell" infringed on Red Bull's prior UK trademark of the word "red".


News of the case broke on social media with fans rallying to Redwell's cause on Twitter and on their website, accusing Red Bull of "bullying".  

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Coca-Cola gets set to launch new TV ad as part of balanced lifestyle campaign

Coca-Cola gets set to launch new TV ad as part of balanced lifestyle campaign | great britain | Scoop.it
Coca-Cola is set to unveil a new TV ad, Grandfather, as the brand looks to increase people’s awareness of their energy balance.The ad,...

Via Vasia Dimitropoulou
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Vasia Dimitropoulou's curator insight, August 13, 2013 6:12 PM

According to article, the new ad suggests that following the lifestyle  enjoyed by grandparents - moving more, eating well and taking it easy – can be truly beneficial.

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Mining tax regimes harm the economy: U of C study - Beacon News

Mining tax regimes harm the economy: U of C study - Beacon News | great britain | Scoop.it
Canada's existing mining tax regimes are costing the economy by creating a distortion cloud over investment opportunities

Via Robert DesJarlait
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5 Examples of Brands that Exceed Social Media Expectations

5 Examples of Brands that Exceed Social Media Expectations | great britain | Scoop.it
Do you engage with brands on social media?
If you do, what are your expectations?
Now that everyone – and every brand – is expected to be a player in the social media game, which brands really surprise and exceed expectations?

Via XPLAIN
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XPLAIN's curator insight, August 7, 2013 4:55 PM

Three of the five examples are food brands and they know how to act humanely, interact with consumers and create brand loyalty.

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Microsoft stores to sell MakerBot 3D-printers

Microsoft stores to sell MakerBot 3D-printers | great britain | Scoop.it

Customers will be able to experience the new technology with hands-on demonstrations inside select retail stores.

 

MakerBot’s Replicator 2 Desktop 3D Printers have been popping up at select Microsoft retail stores on the West Coast this summer, and the ‘MakerBot Experience‘ is now expanding to 15 more stores across the U.S. This will make it possible for the average customer to experience the new technology.

 

The stores will offer hands-on 3D printing demonstrations on the Replicator 2 that allow people to see the printing first-hand. As well as seeing it in action, they will be able to purchase the 3D printer and PLA Filament.

 

David McAughan, chief operating officer for Microsoft retail stores, said:

 

"3D printing is a significant technological innovation, and we want all our customers to experience it first-hand, to learn how they can use and benefit from it in their own lives. The relationship with MakerBot has been very successful so far, and Microsoft looks forward to seeing the ‘MakerBot Experience’ rolled out into more stores.”


Via Sonali Fenner, Virginia Gordon
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Unlocking the Potential of Emerging-Market Cities

Unlocking the Potential of Emerging-Market Cities | great britain | Scoop.it

A massive wave of urbanization is propelling growth across the emerging world. This urbanization wave is shifting the world’s economic balance toward the east and south at unprecedented speed and scale. It will create an over-four-billion-strong global “consumer class” by 2025, up from around one billion in 1990. And nearly two billion will be in emerging-market cities. These cities will inject nearly $25 trillion into the global economy through a combination of consumption and investment in physical capital. This is a very significant shot in the arm for a global economy that continues to suffer from pockets of acute fragility.


Via The Learning Factor
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The Learning Factor's curator insight, April 13, 2013 3:45 AM

Most companies still take a national or regional view when allocating resources for global growth. They should shift their focus to fast-growing cities. A McKinsey Quarterly Strategy article.