Île-de-France is the name used for France's capital region, that is Paris and its extended surroundings. Last week, on November 27, different government agencies unveiled a new brand, "Paris Region", to market Île-de-France internationally and to established it as a region of tourism and economic growth.
A new English language slogan, "Source of Inspiration", is intended to express the "innovation, creativity and invention" that has sprung from the region since the French revolution. The icon combines eight sticks that form a "capital radiation" image in different colours, representing diversity, with an abstraction of the Eiffel tower, a universal symbol of Paris, the region and France.
"In an exhibition designed by the 1024 collective, Les Arts Décoratifs is retracing this joint venture with several hundred flyers, disk jackets and videos. This extraordinary synergy between music and graphic design stemmed from the very nature of electronic music and the shared attitude of artists completely rejecting the star system and its marketing codes."
Our world is in full color, and there is no group of people who like to make more use of that fact than designers. However, sometimes designers opt for monochrome to enhance their designs and show their true skill.
In this article I will guide you through the process of creating the identity & logo design for one of my recent clients, UKE, offering insights into not (RT @InexpensiveLogo: ||Old but still good||The Logo Design Process From Start To Finish | JUST™...
Coline Serrie's insight:
Les phases de création d'un logo - quelques conseils
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