Half the human brain is dedicated to the task of attaching meaning to visual signals, and we've been underusing it. But now it's time for pictures to have their day, as simple text struggles to interpret the huge amounts of data we ingest daily
Before you just place any old photo into an online course or informational web site, it’s a good idea to think about whether a realistic graphic is required. And if so, how much realism will be most effective?
Picture a great service interaction you’ve had versus a poor one. One probably made you want to bang your head on your desk, while the other answered all your questions. Customer service guru, Shep Hyken calls these moments of magic and moments of misery.