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Example of best practice to create a Product Manifesto or Product Principles to guide product development.
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Inspired Helping Cure Cancer I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent. Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product. Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand. This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.