The buzzing of an alarm shatters the silence at 7 a.m.
It's astonishing how a person is able to turn a simple hobby into a career if they are good enough. This student, Hayden LeMaster, happened to be a marketing major and used his marketing education to gain a profit out of his fun little hobby. Using the internet LeMaster was able to gather some of his clients. He emails potential clients offering free graphic design work for an endorsement, or letter of recommendation. LeMaster has been able to create designs for notorious people, such as actor Charles Baker, former baseball player Pete Rose, and Mike Love the lead singer of the Beach Boys'. LeMaster tries to blend his marketing and design skills to make appealing pieces for both parties. This whole article proves to me that anyone can make it in graphic design so long as they have a talent for it. It's also taught me how I gain can branch out to gain clients. Now I think it's probably best that I go for a dual major in graphic design and public relations because it'll help me figure how to appeal to lager audiences and give me more unique ways to reach out to audiences.
Advertising and public relations are important marketing tools; knowing the difference will help businesses reach their target market and achieve their objectives.
Public relations and advertising are similar in a sense. Both work interchangeably in graphic design, but I never thought they were all too different from one and other since each promotes their client. After reading this article I now understand there are distinct differences between the two. Public relations try getting clients free publicity and the money for their budget goes towards the story they are trying to "sell" to the public. Advertising allows more control in how their selling point is taken in by the consumer. Public relations cannot control how their points will be taken, theirs often times can be miscommunicated or changed. Advertisements are generally full of catchy slogans and gimmicks. Public relations on the other hand is written in a more serious tone. Advertisements rely on creativity and eye catching graphics to attract consumers. Public relations uses creativity when creating factually correct stories.
Speaking at Serious Play 2008, Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun.
After watching Scher’s TED talk I learned some of the ideas of the graphic design process. You can’t be solemn when designing, however you can be serious. There are different types of graphic design. Solemn design is about perfection; it is standard, it is an expected form of graphic design. Serious design comes spontaneously someone. It’s impossible to create from a solemn point of view. You are unable to recreate a serious design no matter how hard you try. It’s hard to be serious because it is something that just comes to you. Free yourself from distractions when designing, it allows you to focus on the project and allows for serious work to take place. Over using a serious design causes it to become solemn. Being unprepared and unqualified allows you to explore design freely creating serious works. Solemn work is work based on expectation; serious work is a based on ignorance.
Web design and graphic design both involve artistry and creativity, but you need different tools/software in designing a website or making a business logo or wallpaper. You need dreamweaver in web design, while photoshop works in designing graphics.
Graphic design and web design have always been categorized the same in my mind. It wasn't until I read this article that I found out they are actually their own separate categories. I assumed that each of these creative jobs needed the same tools and software for designing. I now know that isn't the case since web and print are two separate categories in terms of design. Both need to understand the meaning of symbols, how colors create a mood or set a tone, and how each of these can be used when communicating an idea. Graphic design includes things found in the world; things we see in our everyday lives, they have been created and printed. Things like logos, books, advertisements, CD labels, magazines, and more. A web designer's job is creating a web page on the internet; this includes the technical aspects of creating a website from scratch, this includes the coding of the basic layout. After reading this the distinctions between these two careers I am more interested towards the graphic design concentration because of its print aspects and how it's not as restrictive a web design. Web design is strictly creating websites and I am not at all fond of the idea of creating websites from scratch.
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