Guerrilla marketing meets gamification. Nike has unveiled a secret, and free, vending machine in New York City. If you plug in your Nike+ FuelBand, the Nike Fuel Vending Machine dispenses Nike gear, including a free shirt or pair of socks. Nike: “First, find the #nikefuelbox. Two, plug in your Nike+ FuelBand. Three, watch goals become …
Christine Milot's insight:
I don't own a Nike+ Fuel Band but if I lived in New York, I might just have to get one.
This is a 100 Day Project by Arunima Agarwal, as a part of the Masters in Branding program, School of Visual Arts. Dissecting the brand anatomy into 100 tangible and intangible parts that are integral...
CNBC.com Martha Stewart: It's all about branding CNBC.com Business mogul Martha Stewart explains how she built her brand and reveals what it takes to build an empire. Stewart also discloses her biggest regret.
By almost every measure, 2014 was a breakthrough year for design and big business. Any list of highlights would include John Maeda joining the ranks of Kleiner Perkins as a partner, Jony Ive re-asserting Apple’s product vision and IBM rapidly building the largest design team on the planet. Beyond all of the hype, we can…
Susan Kare has led a diverse career as a graphic designer, but her reputation is preceded by an early milestone: she designed the indelible icons and fonts for the original Apple Macintosh. Her evocative, lucid, and witty designs set a standard for the graphical user interfaces that followed.
Your online portfolio is a showcase of your current design ability, packaged and presented in best light possible. You’ve worked hard on it, shown it to friends and mentors for feedback, and polished it some more. Problem is, so has every one else.
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