Graphic Design and Advertising- Aspect 2
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Graphic Design and Advertising- Aspect 2
How graphic design alters advertising
Curated by Nina Corsale
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How False Advertising by Big Food Is Driving Obesity

How False Advertising by Big Food Is Driving Obesity | Graphic Design and Advertising- Aspect 2 | Scoop.it
It horrifies me to see people gorging on products marketed as "low fat" that are loaded with carbohydrates and sugar which is more likely to lead to increased weight.
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Nina Corsale's comment, March 13, 2013 9:02 PM
Our society has even gone as far as falsely advertising food labels by "misleading consumers and violating federal regulations by wrongly labeling products and ingredients." This begs to ask the question as to why our generation is obese and unhealthy. Nestle still chooses to present a misleading representation of the nutritional value of cereals it targets at children. "The amount of whole grain they may contain does not make up for the high levels of sugar and salt."
Nina Corsale's comment, March 13, 2013 9:04 PM
The graphic design aspect comes into play by making the product appealing, so that the health value seems unimportant. Many people eat products that claim to be "low fat" when in reality they are loaded with carbohydrates and sugar which causes weight gain. There have also been studies to show how these food can have addictive properties.
Nina Corsale's comment, March 13, 2013 9:08 PM
"The food industry has a dedicated, financially and politically powerful strategy to deflect the responsibility and blame for the obesity epidemic on to the individual." Companies such as McDonalds and Coca Cola use the advertising technique of the Olympics to promote getting active and staying healthy. This is the most effective platform in selling their products, which is ironic since most of what they are selling is beyond unhealthy.
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14 False Advertising Scandals That Cost Brands Millions

14 False Advertising Scandals That Cost Brands Millions | Graphic Design and Advertising- Aspect 2 | Scoop.it
It doesn't pay to deceive the public.
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Nina Corsale's comment, March 12, 2013 1:56 PM
In today's society, many companies are using false advertising to make their product appealing to customers. Some of the companies who have crossed the line, it has cost them millions f dollars in debt and can even get them in trouble with the FDA and competitors. Some major brands have suffered negative publicity from the false claims in their products.
Nina Corsale's comment, March 12, 2013 2:08 PM
In 2009, Olay's Definity eye cream retouched their model, Twiggy, which angered many people using this product. Photoshop made the 62 year old model look much younger then she actually was. "British lawmakers yanked digitally altered spots, citing not only a gross misrepresentation of products, but the ad's potentially negative impact on people's body images."
Nina Corsale's comment, March 13, 2013 11:21 AM
Splenda's advertising approach on the box claimed that splenda was "Made from Sugar." This slogan was misleading since splenda was nothing more then chemicals made in a factory. The sugar association filed a lawsuit against Johnson and Jonhson in 2008 for making false accusations that this product was a healthier and more natural product. These are just few of the false advertising scandals that graphic design advertising can create.
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Beauty, The Photoshop Way « Uplift Magazine

Beauty, The Photoshop Way « Uplift Magazine | Graphic Design and Advertising- Aspect 2 | Scoop.it
Nina Corsale's insight:

"Few people are truly understanding of how much editing goes into making images we see in everyday life. A quote from a manager at a graphic design studio claims, "You don't know what's been retouched to what extent." All advertised images have in some way shape or form been altered, which can be deceiving." 

 

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Nina Corsale's comment, March 13, 2013 11:22 AM
Few people are truly understanding of how much editing goes into making images we see in everyday life. A quote from a manager at a graphic design studio claims, "You don't know what's been retouched to what extent." All advertised images have in some way shape or form been altered, which can be deceiving.
Nina Corsale's comment, March 13, 2013 1:58 PM
Often times, people will try to make themselves look like these "perfect" models on magazines and commercials. An example is getting face lifts, tummy tucks, and other reconstructive surgeries. All these aspects can be from the false beauty that these magazines convey.
Nina Corsale's comment, March 13, 2013 2:12 PM
A study within classrooms had shown that "all the students were able to pick out examples of beauty within the pages, and all expressed a desire to resemble the images in some way, but few were aware that the images had been retouched." This causes self-esteem issues among the younger generation.
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Tami Yaklich's comment, March 22, 2013 12:03 AM
Good use of illustrative examples!
Tami Yaklich's comment, March 22, 2013 12:03 AM
30/30