Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read.
But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility.
While this may seem like a good idea and an easy way to broaden your visibility, you can run into some serious trouble with Google here. Whenever you are thinking of re-posting a blog post on another site, remember this bit of expert advice: Google hates twins.
So how can you broaden the visibility of your content to make sure it engages well? How can we all milk each piece of content for every drop of value it has to offer?...
Last week we posted an infographic with 139 facts about Instagram, and we're continuing our Instagram theme this week with actionable tips on how to improve your brand's account on the image-sharing platform.
2016 was the year of UX/UI design innovation. We witnessed the rise of chatbots and growing adoption of IoT solutions. Accessibility advocates once again emphasized the importance of creating mixed-ability website and app use scenarios. The popularity of flat design saw a sharp decline. What are the latest web design trends for 2017 and beyond? R-Style Lab weighs in....
Via Jeff Domansky
The way we ask for information is changing. The way we optimise must change too.Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015.How can we keep up with this fast paced device to stay ahead of the game tomorrow?
Via Brian Yanish - MarketingHits.com
While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.
That being said, there are plenty of tools out there to make creating content much easier.
Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily.
(You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...
To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix.
Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience.
Here are 7 tools that can make your content curation a lot more efficient – and effective....
Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate for your website.
Yup, all of the benefits of SSL, none of the costs!
In this post, I’m going to dig into what SSL certificates are, how they benefit your site, and how you can get your very own free SSL certificate. Then, I’ll even share a super simple plugin that makes getting set up with SSL on WordPress an absolute breeze....
If you work in the world of web design, whether that be in a studio or working from home, it's vital to keep up-to-date with the latest industry tools and standards. This month, we've found a number of interesting resources that should help you do just that.
So, whether you’re looking to delve into the world of artificial intelligence, learn some new skills or launch an app, you’ll find something interesting on this list.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.