What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.
Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.
So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?
The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...
Assembling a senior team that really complements one another is one of the biggest challenges facing any CEO or business leader. After all, your fellow senior executives must lead and inspire their own teams effectively, while this mix of personalities also needs to work together seamlessly to consistently achieve great results for your business overall, including dealing with difficult strategic issues that will determine the long-term future of the business. Getting this mix wrong can conversely have a disastrous impact on the performance of your organisation. Interestingly, research I recently read indicated that personality mismatch was far and away the main reason behind unsuccessful hires, accounting for 81% of failures. That’s a remarkable statistic so it’s worth exploring why this goes wrong so often.
I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.
The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.
Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece.
Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
If you’ve ever found yourself just nodding along and smiling blankly as the people around you discuss thought-provoking issues and news, it might be time to dust off that computer mouse and seek out some smarter content. With children and adults alike heading back to school this month, now is the perfect time to build your body of knowledge and increase your overall intelligence.
However, with an overwhelming amount of information and resources available online, it can be difficult to know where to start. It’s also hard to discern credible sources from not-so-legit content or even a well-done parody account.
Smart is subjective, but a general sense of intelligence is gained through having a grasp on a vast body of knowledge. Especially helpful with this, Twitter allows for a large amount of information on a wide variety of topics, and insights into the brightest organizations and individuals on the web. To help you stay sharp through 140 characters or less, we’ve narrowed down some of the best Twitter accounts for boosting your brainpower....
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....
oday, people like you and me (not everyone) spend most of our time on the Internet. Tell me, how often do you read the ENTIRE content on the sites you visit every day?
Well, you know the answer. People in search of information navigate across several websites daily but give their full attention to only a few sites. The reason for such a short attention span is pretty simple. On such sites, there is something that compels them to pay attention and that something is what we call interactive content.
There are millions of things you can add to your site. But some of them are bad. Here are fifteen things you should probably remove from your site today.
Via Daniel Watson
Paul O'Donnell's insight:
Websites are a necessity for the majority of businesses, and any business that has operated for any length of time, will have added any number of items to their site to improve its lead generation capacity or visual aspects. Unfortunately as times change and technology marches forward, what was once a plus for a website, may now be a real negative. This article highlights elements of many websites, that one should consider removing if they are no longer adding value in a positive sense, and it is also a good blueprint to consider if building a new website.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.