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Introduction to Actions in Photoshop

Introduction to Actions in Photoshop | Design, social media and web resources | Scoop.it
In this tutorial we will introduce you to actions and explain how they work.
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Design, social media and web resources
Design and creative examples, tutorials and pieces of work that are just awesome.
Curated by Paul O'Donnell
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Just getting started With Video Marketing? Here’s the first video you should make

Just getting started With Video Marketing? Here’s the first video you should make | Design, social media and web resources | Scoop.it

But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?


We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let's dive in....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 9:28 AM

Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.

CCI VAL D'OISE's curator insight, July 29, 3:33 PM

Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.

Janet Vasil's curator insight, July 30, 1:42 PM
Good structure for creating your first marketing video. 
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How to Optimize Your Website for Multiple Keywords

How to Optimize Your Website for Multiple Keywords | Design, social media and web resources | Scoop.it
n today’s SEO, where context is more important than keywords, performance measurement often still comes down to specific keyword terms and phrases that a user searches.

While you don’t have to chase the algorithm for specific terms and work on variations and phrasing to jockey for position against competitors, you still have to care about both relevancy and authority.

The relevancy of content to the subject matter and the ambiguity of what context really means versus an individual keyword approach have led to looser strategies and a renewed need to stay focused on on-page optimization.

Via Brian Yanish - MarketingHits.com
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How to Make Your Employees More Creative at Work

How to Make Your Employees More Creative at Work | Design, social media and web resources | Scoop.it
In every type of job, there is always room for creativity and innovation. It is not only art or technology that needs to be creative and innovative. Even in accounting there are ways to be more creative. For example; you can make more creative presentations. For this reason, if you want your employees to be more creative, try the below recommendations at work.

Via Brian Yanish - MarketingHits.com
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Google’s New Posts Feature: Everything Local Businesses Need to Know #googlemybusiness #marketing

Google’s New Posts Feature: Everything Local Businesses Need to Know #googlemybusiness #marketing | Design, social media and web resources | Scoop.it
Explore Google’s newest feature that allows businesses to create short, time-sensitive, content pieces that appear as part of maps and search results.
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 1, 9:53 AM
A great new feature that businesses should take advantage of.
CCI VAL D'OISE's curator insight, July 1, 1:26 PM
A great new feature that businesses should take advantage of.
CCI VAL D'OISE's curator insight, July 1, 1:26 PM
A great new feature that businesses should take advantage of.
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10 Content Marketing Tips from Dry and Boring Industries

10 Content Marketing Tips from Dry and Boring Industries | Design, social media and web resources | Scoop.it

In our content marketing webinar, we looked at 10 brands from some boring and unexpected industries, and how they’re absolutely crushing it.


His examples prove how content really can drive success for any brand. In fact, you might have an advantage if you’re in a “boring” niche. That means you’ll probably have less competition, so it won’t take as long to see results.


So, what content marketing tips can you learn from boring companies? Let’s take a look....


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Jeff Domansky's curator insight, May 5, 10:17 AM

Think content won't work in your industry? These content marketing tips from Sujan Patel prove you can crush it in even the most boring niches.

♫░M░I░C░H░A░E░L░░♫'s curator insight, May 7, 5:08 PM
10 Content Marketing Tips from Dry and Boring Industries | @scoopit via @ThePRCoach http://sco.lt/...
Symbiotic Design's curator insight, May 9, 7:11 PM
If you have ever doubted that content is king, here is your proof why and how to make your content work for you.
 
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What Color Should Your Logo Be? How to Pick the Perfect Color #Infographic

What Color Should Your Logo Be? How to Pick the Perfect Color #Infographic | Design, social media and web resources | Scoop.it
Is your logo's color scheme projecting the best possible image to consumers? Learn how to pick the perfect colors for your brand.

Via Brian Yanish - MarketingHits.com
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Michelle Harris's curator insight, April 10, 2:57 PM

Color and shape are so important when designing a logo.  Take a look at this infographic.

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How to create SEO-friendly content

How to create SEO-friendly content | Design, social media and web resources | Scoop.it

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. 

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.

Here's how to create content that both your audience and search engines will enjoy.

Read More: https://searchenginewatch.com/2017/03/22/how-to-create-seo-friendly-content/

Via Antonino Militello
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Antonino Militello's curator insight, March 23, 12:51 PM
Share your insight
Gonzalo Moreno's curator insight, March 27, 6:09 AM
Inbound - Content MK results be boosted with SEO
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Content Marketing Strategy for Beginners

Content Marketing Strategy for Beginners | Design, social media and web resources | Scoop.it

The common point between a brand you like and the picture your mother just uploaded on Facebook is content. We use content to communicate with each other.


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Daniel Watson's curator insight, March 16, 8:49 PM

 

Content marketing has come to the forefront as one of the best methods of acquiring new customers or clients. Business owners yet to embrace the power of content marketing, need to understand that their competitors using content marketing, will most likely increase their market share at the expense of those yet to embrace this form of marketing. If you have not yet embraced content marketing, then this guide is as good as any you will find to explain the basics, and show you how to get started as a content marketeer.

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How to Add Video to Your Social Media Marketing

How to Add Video to Your Social Media Marketing | Design, social media and web resources | Scoop.it
Want to add video to your social media marketing mix?

Wondering how to get started?

Understanding what types of video work best on each social network will help you create a well-organized video strategy.

In this article, you’ll discover four tips for adding video to your social media marketing.

Via Brian Yanish - MarketingHits.com
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How to Use Personas to Maximise Your Content Marketing

How to Use Personas to Maximise Your Content Marketing | Design, social media and web resources | Scoop.it
You have spent sleepless nights creating your content marketing plan, launched your campaign with high confidence, anticipating a tide of leads. A common mistake is creating content that people think…

Via Brian Yanish - MarketingHits.com
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7 Content Curation Tools to Stop You From Wasting Your Time

7 Content Curation Tools to Stop You From Wasting Your Time | Design, social media and web resources | Scoop.it

To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix.

 

Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience.

 

Here are 7 tools that can make your content curation a lot more efficient – and effective....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 2:04 AM

Finding content to share on social media takes up a lot of time. Susanna Gebauer shares seven content curation tools to help find the best content to share.

Jeff Domansky's curator insight, February 28, 2:09 AM

Finding content to share on social media takes up a lot of time. Susanna Gebauer shares seven content curation tools to help find the best content to share.

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6 Steps to Creating the Perfect Marketing Video #Infographic

6 Steps to Creating the Perfect Marketing Video #Infographic | Design, social media and web resources | Scoop.it
How any company can make an impactful video, based on science and experience.

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Henry Knoop's curator insight, February 26, 9:29 AM
Waarop letten bij het maken van een video.
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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | Design, social media and web resources | Scoop.it
Our best seo tools and best seo software are for all seo analyst. If you use our free seo tools then you can easily make your website seo friendly for free

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Daniel Watson's curator insight, February 16, 7:46 PM

 

Not all business owners have budgets large enough to allow them to engage SEO experts. Many business owners need to develop their own SEO skills, if they wish to improve their search rankings, especially on Google. For those who have to go it alone, this selection of free SEO tools, should prove most helpful.

Juan Antonio Castán's curator insight, February 17, 8:00 AM
Herramientas de posicionamiento web (SEO) gratuitas | @scoopit via @rhodanmc
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8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing | Design, social media and web resources | Scoop.it
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, July 22, 2:32 PM

Great proof of why video marketing is critical..

demaris stevenson's curator insight, July 23, 9:08 PM

 I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.

Christine Bahu's curator insight, July 25, 12:31 PM

We love the messaging on this image.  Hmmm.  Something to consider!

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15 Essentials to Creating a Trust-Boosting YouTube Profile Page

15 Essentials to Creating a Trust-Boosting YouTube Profile Page | Design, social media and web resources | Scoop.it

With trust being such an integral part of marketing, video is almost a necessity and should be a part of any well-rounded campaign.This leads us to a very important question. How do you create a trust-boosting YouTube profile page?In this post, I’ll cover some essential elements your YouTube page should have as well as some practical tips for engaging your viewers....


Via Jeff Domansky
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GLOBALHACKERS.RU's curator insight, July 9, 1:56 AM

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EJ Morris's curator insight, July 9, 10:56 AM
Creating and maintaining Trust is  a vital part of a successful you-tube video channel - building a personal  video identity stating  your mission  is essential  for people to get to know, like and trust you.. meet EJ Morris here      
Janet Vasil's curator insight, July 10, 10:58 AM
Trust is an important quality in business and life and video can go a long way toward building trust in you and your product or service. Neil Patel shows you how to make your YouTube profile promote trust among your viewers.
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17 Examples of Fabulous Explainer Videos

17 Examples of Fabulous Explainer Videos | Design, social media and web resources | Scoop.it

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 


Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.


Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 11:39 AM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Everett Bowes's curator insight, June 30, 3:24 PM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Janet Vasil's curator insight, July 1, 10:14 AM
Stumped for an explainer video idea? Get inspired with these examples from Hubspot.
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How to Improve Your Decision Making Ability

How to Improve Your Decision Making Ability | Design, social media and web resources | Scoop.it

Want to know the secret to improving your decision making skills? It's easier than you think. 


Via Daniel Watson
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Vadda Ecuador's curator insight, May 11, 10:15 AM
Vadda Ecuador - Haciendo que las ideas sucedan!
Consultoría Estratégica y Comunicacional.
Whatsapp: 0982471906
Ron McIntyre's curator insight, May 13, 8:21 AM

Formulaic thinking can appear simple yet actually doing it relies on discipline and action.  What do you think?

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21 Actionable Tips To Make Your Content More Attractive #Infographic

21 Actionable Tips To Make Your Content More Attractive #Infographic | Design, social media and web resources | Scoop.it
This infographic provides 21 actionable tips that can help make your content more attractive, shareable and ‘clickable'.

Via Brian Yanish - MarketingHits.com
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Symbiotic Design's curator insight, May 9, 7:17 PM
"How do I make my content more appealing for my readers?” 21 Actionable Tips To Make Your Content More Attractive
 
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7 powerful SEO & management tools to make your social media efforts more effective

7 powerful SEO & management tools to make your social media efforts more effective | Design, social media and web resources | Scoop.it

Social media marketing has been around for a while, and it’s become a proven tool for increasing traffic and generating new leads. Incorporating social media such as Facebook and Twitter into one’s business development strategy is an absolute must for any business these days. Ninety-two percent of marketers declared that social media was very important for their business, and 77 percent of them stated that their social media efforts increased traffic to their sites, according to Social Media Examiner research.


 


Via Brian Yanish - MarketingHits.com
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How Generations X, Y, and Z Consume Video Content #Infographic

How Generations X, Y, and Z Consume Video Content #Infographic | Design, social media and web resources | Scoop.it
What are different age groups searching for and watching on YouTube? Check out the results from an Influenster survey on Adweek.

Via Brian Yanish - MarketingHits.com
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Finding the write way: A history of content marketing

Finding the write way: A history of content marketing | Design, social media and web resources | Scoop.it
Optimize your content by sticking in as many keywords as possible. Avoid keywords– write for people. Publish 20 posts a day with a maximum of 300 words. Publish one post a week with a minimum of 2000 words. Welcome to the history of content marketing. 

Via Guillaume Decugis
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drula eric's curator insight, March 4, 12:04 PM
Nous allons vous montrer comment il est facile de gagner de échanges de trafic  http://bourbon.agence-presse.net/2011/08/26/les-bannieres-publicitaires-sur-affiliation-business/
CoxConsultancy's curator insight, March 5, 4:48 AM
Content marketing is always changing - the important thing is to know what your audience wants and how they want to receive it.
Gonzalo Moreno's curator insight, March 5, 12:08 PM
Content Marketing... More of it
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How and Where to Repost Blog Content Safely

How and Where to Repost Blog Content Safely | Design, social media and web resources | Scoop.it

Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read.

But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility.

 

While this may seem like a good idea and an easy way to broaden your visibility, you can run into some serious trouble with Google here. Whenever you are thinking of re-posting a blog post on another site, remember this bit of expert advice: Google hates twins.

 

So how can you broaden the visibility of your content to make sure it engages well? How can we all milk each piece of content for every drop of value it has to offer?...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 10:58 AM

Caution ahead. Most approaches to recycling content come with penalties that just aren't worth the risk. Sean Martin shows how to repost and repurpose content safely. Recommended reading. 9/10

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Tips for Your Instagram Posts, Plus a Perfect Profile Page #Infographic

Tips for Your Instagram Posts, Plus a Perfect Profile Page #Infographic | Design, social media and web resources | Scoop.it
Last week we posted an infographic with 139 facts about Instagram, and we're continuing our Instagram theme this week with actionable tips on how to improve your brand's account on the image-sharing platform.

Via Brian Yanish - MarketingHits.com
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Web Design trends to watch for in 2017

Web Design trends to watch for in 2017 | Design, social media and web resources | Scoop.it
2016 was the year of UX/UI design innovation. We witnessed the rise of chatbots and growing adoption of IoT solutions. Accessibility advocates once again emphasized the importance of creating mixed-ability website and app use scenarios. The popularity of flat design saw a sharp decline. What are the latest web design trends for 2017 and beyond? R-Style Lab weighs in....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 11:51 AM
What's ahead for web design in 2017?
Ines Bieler's curator insight, February 25, 3:45 PM
What's ahead for web design in 2017?
GwynethJones's curator insight, February 26, 3:15 PM

I like some of these trends!

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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Design, social media and web resources | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
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Darren Lee Revell's curator insight, February 19, 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 6:49 AM

7 tools for generating infinite content ideas for your blog

donhornsby's curator insight, February 19, 9:44 AM
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.