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My Collection Of Wine News From Around The World...
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Tesco launches non-alcoholic sparkler to rival Prosecco

Tesco launches non-alcoholic sparkler to rival Prosecco | Grande Passione | Scoop.it
Tesco has rolled out two new non-alcoholic sparkling Prosecco-alikes under its *Finest range that won’t create “embarrassment” if brought to a party.
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Super-premium Prosecco sales up 295%

Super-premium Prosecco sales up 295% | Grande Passione | Scoop.it
“Prosecco is no longer seen as a cheap alternative to Champagne, it is a category within its own right. Consumers are now looking to experiment within the category and trade up to try a more premium example of a sparkling wine they enjoy,”
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Deep discounting has ‘muddied water’ in UK

Deep discounting has ‘muddied water’ in UK | Grande Passione | Scoop.it

“The stigma of shopping at a discount store no longer applies in the UK – people are proud to be getting a bargain – it’s fashionable to be frugal.

“But consumers equate quality with price so deep discounting in wine has muddied the water and has conditioned consumers to buy at half price.

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Gallo gives Dark Horse a helping hand with supermarket sampling campaign

Gallo gives Dark Horse a helping hand with supermarket sampling campaign | Grande Passione | Scoop.it
Gallo is taking its Dark Horse premium Californian wines on a tour of the UK in a bid to persuade Tesco and Sainsbury’s shoppers to buy the wines.
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Global Prosecco sales overtake Champagne

Global Prosecco sales overtake Champagne | Grande Passione | Scoop.it

As reported by The Independent, according to figures released by the Italian Sparkling Wine Observatory (OVSE) last Friday, Prosecco sales edged ahead of Champagne sales in 2013.

The Italian sparkler shifted 307 million bottles globally last year, while Champagne sales lagged behind at 304 million bottles.

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Tesco to sell Lafite

Tesco to sell Lafite | Grande Passione | Scoop.it

Tesco is to start selling Château Lafite and other classed growth Bordeaux as part of a new fine wine offer both in store and online.

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