Grande Passione
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My Collection Of Wine News From Around The World...
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Meet today’s American consumer | McKinsey & Company

Meet today’s American consumer | McKinsey & Company | Grande Passione | Scoop.it
US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
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Why Australian Drops Are Dominating In The World's Largest Population

Why Australian Drops Are Dominating In The World's Largest Population | Grande Passione | Scoop.it
Australian wines are the flavour of the year in the world's two largest populations: with China bestowing the highest honours on our reds and India looking to learn more.

Last year, Wine Australia
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Amazon Japan hires team of pros to call you back and recommend wine | News | Geek.com

Amazon Japan hires team of pros to call you back and recommend wine | News | Geek.com | Grande Passione | Scoop.it
Amazon is already well established as the leading e-tailer ready, willing, and able to sell you just about anything (for next day delivery). But there are certain product categories that consumers need to [...]
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300m basketball fans and slow customs officials. Treasury Wines eyes faster China profit growth

300m basketball fans and slow customs officials. Treasury Wines eyes faster China profit growth | Grande Passione | Scoop.it
Treasury Wines ceo Mike Clarke says the profit upside is substantial in Asia as the company tries to convert a new generation of beer and spirits drinkers to ...
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Price Formation in the French Wine Market (Part I) - The Market Mogul

Price Formation in the French Wine Market (Part I) - The Market Mogul | Grande Passione | Scoop.it
The price of French wine is only partially derived from the wines objective characteristics and is also based on a social process of qualification. In this process, several market actors – wine producers, distributors, experts, journalists, industry associations, marketing specialists and consumers – participate in establishing the qualities of French wine.
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Interview: Santa Margherita USA Looks At The Road Ahead - Shanken News Daily

Interview: Santa Margherita USA Looks At The Road Ahead - Shanken News Daily | Grande Passione | Scoop.it
After a long, successful run as part of the Terlato Wines portfolio, Italian winemaker Santa Margherita recently opened its own U.S. import unit to take its flagship brand to the next level, as well as galvanize efforts behind the other … Continue reading →
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Millennials dominate US wine, says study

Millennials dominate US wine, says study | Grande Passione | Scoop.it
People aged between 21 and 38 are now the largest wine-drinking cohort in the US, a study from the Wine Market Council has found.
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After winning over skeptics, a pioneer of biodynamic wine looks back and has no regrets

After winning over skeptics, a pioneer of biodynamic wine looks back and has no regrets | Grande Passione | Scoop.it
Germany and Switzerland, two "habitual" end markets key for the future of Italian wine
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La Guida per la vendita dei vini all’estero: un valido aiuto per produttori e consumatori

La Guida per la vendita dei vini all’estero: un valido aiuto per produttori e consumatori | Grande Passione | Scoop.it
La Campania del vino va a supporto del suo mondo enologico, grazie all’assessorato all’Agricoltu...
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Millennials And Wine: A New Generation Grows Up | Market Watch

Millennials And Wine: A New Generation Grows Up | Market Watch | Grande Passione | Scoop.it
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Thirst developing for Argentine whites

Thirst developing for Argentine whites | Grande Passione | Scoop.it
While dwarfed by the country’s red wine production, a thirst is developing for whites made in Argentina, with both domestic consumption and exports on the rise.
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Top misunderstood wine terms revealed

Top misunderstood wine terms revealed | Grande Passione | Scoop.it
A survey has revealed the 10 wine terms that customers are least likely to understand when deciding what wines to buy.
Grande Passione's insight:

The wine trade needs to wake up...

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How relevant is a 160-year-old way to classify chateaux vintages?

How relevant is a 160-year-old way to classify chateaux vintages? | Grande Passione | Scoop.it

Via Vitabella Luxury Wine / Twitter @Vitabellawine / Also check www.vitabella.fr
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Corporate America Chases the Mythical Millennial

Corporate America Chases the Mythical Millennial | Grande Passione | Scoop.it
The expensive quest to discover what millennials want misses two things: Each is an individual, and collectively they are much like other generations.
Grande Passione's insight:
With this first post, i will search for more articles that will attempt to demonstrate that marketing for millenials is NO different than marketing for any other age group... 
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The five things you need to enter the US market | meininger.de

The five things you need to enter the US market | meininger.de | Grande Passione | Scoop.it
Getting a US distributor for your wine can be a difficult process. But follow these five steps to create a winning pitch and stand out against the competition.
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Australian wine category facing up to a brave new retail world - Off Licence News - The Voice of Drinks Retailing

Australian wine category facing up to a brave new retail world - Off Licence News - The Voice of Drinks Retailing | Grande Passione | Scoop.it
Grocers are streamlining ranges and abandoning price promotion strategies in favour of everyday low prices to fight the emergence of Aldi and Lidl, and Australia now risks being overwhelmed by countries that have a better “clarity of offer” and can trade shoppers up to premium tiers, according to Accolade.
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Price Formation in the French Wine Market (Part II) - The Market Mogul

Price Formation in the French Wine Market (Part II) - The Market Mogul | Grande Passione | Scoop.it
The French wine industry has experienced a steady decline in both wine acreage and overall production in the past 40 years, resulting in a persistent wine glut. These declines  and the growth of New World wine production means that French wine must increasingly rely on exports to foreign markets. Quality classifications are essential for foreign markets to be attracted to the French wine sector as they give the consumer certainty and the trust needed to purchase French wine.
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Will Majestic’s new pricing strategy boost market share?

Will Majestic’s new pricing strategy boost market share? | Grande Passione | Scoop.it
Majestic’s decision to slash prices on 500 of its single-bottle wines this month came on the back of consumer demand, the wine retailer claimed – but is it likely to help it win market share?
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Digital Crisis Trends in 2016 - Edelman

Digital Crisis Trends in 2016 - Edelman | Grande Passione | Scoop.it
Exploring how Edelman's recent 2016 Digital Trends report can inform digital crisis preparedness and response.
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Sicilian wine aims for global reach

Sicilian wine aims for global reach | Grande Passione | Scoop.it
The Sicilian wine industry is amping up its push overseas, especially in the US and China, in part by tapping a growing market for wine tourism.

“This year, ...
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Will Argentina Wine Export Growth Return in 2016?

Last week's column analyzed the reasons Argentina's wine boom fizzled out. Wine exports to the U.S market have more or less plateaued since 2010 after a decade of rapid growth. Part of the problem, I wrote, is increased competition in the wine market, particularly from the so-called Red Blends that seem to have taken some of the…
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No Funds? No Problem! How to Market Your Startup with Zero Budget

No Funds? No Problem! How to Market Your Startup with Zero Budget | Grande Passione | Scoop.it
It doesn’t matter how great your startup’s product or service is — marketing is the key to success. Still, no matter how much you’d like to invest in marketing, you could very well have l…
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Why a Virginia winery has started making California wines

Why a Virginia winery has started making California wines | Grande Passione | Scoop.it
Without enough high-quality grapes to expand locally, Paradise Springs decides to go bicoastal.
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2015 Brought Large Scale Expansion To Already Popular Online Video Space (Infographic)

2015 Brought Large Scale Expansion To Already Popular Online Video Space (Infographic) | Grande Passione | Scoop.it
Marketers, social networks and internet users at large have all contributed to the rise of video marketing in 2015.
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Wolf Blass official wine partner of China NBA

Wolf Blass official wine partner of China NBA | Grande Passione | Scoop.it
Treasury Wine Estates has announced a new  multi-year partnership with the NBA in Greater China which includes mainland China, Hong Kong, Taiwan and Macau.
Grande Passione's insight:

Very Very Very clever marketing move as NBA's franchise in China is an outstanding success....

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