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WINE club membership and cellar door visits are effective methods in boosting sales, brand awareness and building loyalty in Australian wineries. A national study found wine club members are the mo...
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Win a mini bottle of champagne from the luxury dispenser
Detailed process on Getting Your Wine Into Shanghai
NEW YORK (Reuters) - Americans are drinking more Italian wines than Italians themselves, owing to the popularity of sparkling wines from the southern European country and millennials.Italian varieties
Personalised marketing, customer reviews and product comparisons are key to successfully selling alcohol online, according to Amazon.
Major Spanish producer Torres will release a new range of wines – including a 'niche, premium Cava' – over the next five years, according to company CEO Miguel Torres Maczassek.
he accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. As long as brands make them effortlessly simple, intuitive, and yes, fun.
Today, Washington State’s wine industry is home to over 750 wineries and more than 40,000 acres of vines.
So, what was it that drove Gordon Estate and wineries like them to plant vines in Washington’s largely unchartered territory? And, why has its wine industry exploded at such as rapid rate over the last 30 years?
Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that. As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art. Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
While many imported wine varietals are known for price inflation, Chilean wines have generally been labeled “cheap” in recent decades — especially compared to most foreign pours. It’s a
Decanter has partnered with Amazon China for the online retailer to offer price promotions on nearly 50 wines from medal-winning producers at last year's Decanter Asia Wine Awards.
Prosecco Aims to Put Sparkle Back into Skinnygirl,
Riesling: The Minority Report,In his second column, Tim Atkin MW, wonders if riesling is set to remain a wine suited to "the happy few."
"Aborder le marché export s’anticipe, se prépare et s’optimise" c'est le conseil donné par les experts du cabinet EXCOUne implantation export réussie est une implantation pérenne et calibrée à la structure de l’entreprise ainsi qu’au pays ciblé.En effet, aborder le marché export génère des coûts directs (frais commerciaux, frais de promotion) mais également des coûts cachés (mobilisation de stocks, risques financiers) qui peuvent déstabiliser une entreprise non préparée.C’est pourquoi exporter s’anticipe. Et pour cela, l’entreprise doit être bien accompagnée.