Grande Passione
Follow
Find tag "italy"
4.0K views | +2 today
Grande Passione
My Collection of Wine News From Around The World...
Your new post is loading...
Your new post is loading...
Scooped by Grande Passione
Scoop.it!

Only 35% Italian wineries sell on-line - Lifestyle

Only 35% Italian wineries sell on-line - Lifestyle | Grande Passione | Scoop.it
commerce, 52% sell their wine through their own websites while 22% use specialised websites such as
Svinando, Wineverse, Tannico, Vinix, Winetowine and Winezon, according to the survey of 450 wineries
across the country carried out by Grs Research and Strat... © ANSA
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italian PM Quenches Obama's Super Tuscan Thirst | Wine News & Features

Italian PM Quenches Obama's Super Tuscan Thirst | Wine News & Features | Grande Passione | Scoop.it
Italian PM Quenches Obama's Super Tuscan Thirst. Prime minister Renzi wheels out the big guns for talks with Barack Obama. Read wine news & features.
Grande Passione's insight:

"Italy is the main foreign supplier of wine to the US, with 2.4m hectoliters," according to Coldiretti's spokesman. That's more than twice the amount that its closest competitor, Australia, exports to the US."

more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Imitations Cost Italian Wine $1bn Annually | Wine News & Features

Imitations Cost Italian Wine $1bn Annually | Wine News & Features | Grande Passione | Scoop.it
Imitations Cost Italian Wine $1bn Annually. Italian government sign deal with eBay in an effort to stop abuse of Italian wine names.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

E. & J. Gallo Winery Acquires U.S. Distribution Rights For Luxury Italian Wine Brand, Pieropan

E. & J. Gallo Winery Acquires U.S. Distribution Rights For Luxury Italian Wine Brand, Pieropan | Grande Passione | Scoop.it
Pieropan will join Allegrini and Poggio al Tesoro wines in Gallo's new Luxury Wine Group (LUX Wines)
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italian fine wine momentum building

Italian fine wine momentum building | Grande Passione | Scoop.it
Italy now accounts for 8.2% of all trade by value, second to Bordeaux and above Burgundy’s 7% share.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Il barolista e i vignaioli contro la burocrazia

Il barolista e i vignaioli contro la burocrazia | Grande Passione | Scoop.it
Quello «spettacolo grandioso e improvviso come un’imboscata» che si vede arrivando a Barolo, non è Piemonte. Quelle colline, che incantano il sociologo Marco Revelli «con i filari delle vigne a disegnare trine fitte e regolari come la costruzione di un geniale architetto» non sono le Langhe....
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

The great Etna landgrab | Articles | JancisRobinson.com

The great Etna landgrab | Articles | JancisRobinson.com | Grande Passione | Scoop.it

Italy has no shortage of official wine territories - 575 at the last count - but there is one that has recently been exciting more interest than any other, Etna in eastern Sicily. The name may be delightfully easy to spell and pronounce, but it is its distinctively sultry wines that are so memorable.

more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italy Rocked By Wine Counterfeiters | Wine News & Features

Italy Rocked By Wine Counterfeiters | Wine News & Features | Grande Passione | Scoop.it
Italy Rocked By Wine Counterfeiters. Brunello, Chianti and Andrea Bocelli targeted by wine fraudsters. Read wine news & features.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

What Makes A Wine Sell, And What Doesn't: Takeaways from VinItaly

What Makes A Wine Sell, And What Doesn't: Takeaways from VinItaly | Grande Passione | Scoop.it
What sells a wine is its story. That was the takeaway from a panel held last week at VinItaly International trade fair in Verona.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Scandinavian wine consumers change drinking habits - Italy tops charts

Scandinavian wine markets are continuing to see growth in both value and volume, but tastes are changing according to new research from Wine Intelligence.

In Sweden, Italian wines have leapfrogged Spanish and French wines to become the most popular choices with regular wine drinkers, according to Wine Intelligence’s new Nordics Landscape report.

Italian wines already top the chart in Norway and Finland. Italy is the only top five country of origin to increase its popularity in the past two years.

more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Winemakers Give Clay a Close Look

Winemakers Give Clay a Close Look | Grande Passione | Scoop.it
 
Chad Stock tends to Gruner Veltliner in an amphora made by clay artist Andrew Beckham.

San Rafael, Calif.—Winemakers at several different wineries are reporting they’re impressed with early results from fermenting and storing wine in clay vessels.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Millennials, sparklers drive up Italian wine sales in U.S.

Millennials, sparklers drive up Italian wine sales in U.S. | Grande Passione | Scoop.it
NEW YORK (Reuters) - Americans are drinking more Italian wines than Italians themselves, owing to the popularity of sparkling wines from the southern European country and millennials.Italian varieties
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italian & Spanish Sparklers Fizzing in U.S. Market

Italian & Spanish Sparklers Fizzing in U.S. Market | Grande Passione | Scoop.it
Italian & Spanish Sparklers Fizzing in U.S. Market,
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

SetupImpresa

SetupImpresa | Grande Passione | Scoop.it
3. The Swedish wine market: external factors
3.1 Opportunities

Wine consumption and tastes in Sweden
Sweden produces just a tiny amount of wine, while its wine per-capita consumption are quite high (21.21 litres). As a result, Sweden in fact imports all of the wine that is consumed (99%). In this context, Swedish consumers trust the quality and prestige of Italian bottles of wine, especially premium ones, of which the consumption is in constant rise (The Wine Economics Research Centre 2009).

 

Favourable exporting conditions
Exporting into Sweden is quite easy for Italian wine producers. First, most of alcoholic beverages are allowed to enter Sweden only by the licensed importers (see “Threats”), this gives automatically the possibility and “the must” to choose between different competent partners. Another important marketplace is the so called tax-free market on the Baltic Sea (ferryboats, cruising ships), but our article is only about the land-based market with its special conditions.

 

 

3.2 Threats
The Swedish wine retail system and the impact of regulations
The Swedish alcohol trade consists of two separate parts: the importers/suppliers and the retailer, the retailer being the state-owned Systembolaget AB which has the monopoly as retailer. The idea of a state owned monopolist company to sell alcohol is quite typical in Scandinavian countries and has historical roots. We should understand that this part of Europe has traditionally belonged to so called Vodka Belt including not only the North-Europe, but also parts of Central-Europe. Knowing this it might be easier to understand the idea that a state owned monopoly as the only retailer for alcohol, with strict and controlling rules, might be able to minimize the alcohol-related problems in a country.
“Systembolaget exists for one reason: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.” This sentence can be found on the website of Systembolaget. In its “2011 Responsibility Report”, the alcohol policy-based mandate given to Systembolaget by the government is described as the foundation of the existence of Systembolaget. “We shall help limit the harmful effects of alcohol by selling alcoholic drinks responsibly. Systembolaget shall, furthermore, work continously to increase its operational efficiency and thereby create scope for development and renewal. Responsibility issues shall be integrated into our corporate culture and the way we manage our operations” (2011 Responsibility Report). This quotation significates clearly the unusual character of Systembolaget, and gives a hint about a very special business environment for the companies wanting to participate in the Swedish trade of alcoholic beverages.
Systembolaget is one of the world's largest buyers of wine and spirits, it sells and controls the selling of all alcoholic beverages to end consumers, apart from those with less than 3.5% alcohol (Veseth 2008). In Sweden wine importers have two possibilities. The licensed importers are allowed to sell only to Systembolaget, and to Horeca-branch(nota) – and Systembolaget is allowed to buy only from these around 800 licensed importers, from which around twenty can be seen as major actors.
This means that exporting alcohol to Sweden has to go through these licensed importers/suppliers. Nevertheless, 80% of alcohol is sold in the off-trade market, which means through Systembolaget, while only the 6% of alcohol is sold by the on-trade sector to consumers. However, the retail monopoly is widely escaped through the black market. Moreover, consumers go abroad to buy alcohol and to bring it legally into Sweden as soon as they prove that alcohol was for private use only (Hulot 2010).
Not understanding these features about “the Swedish way” quite sure will create threats, understanding them perfectly will be an opportunity. This is also an essential fact to be understood when using SWOT; threats can be turned to opportunities and vice versa.

 

Aggressive competition
The change in global competition is seriously harming the appeal of Italian wines in Sweden. Italy risks to lose its leader position in the Swedish market against the so-called “new world” countries: Australia, Chile, the United States and South Africa (Santini, Cavicchi, Rocchi 2006). They have a strong competitive advantage if compared to Old World countries (Italy, France, Spain), since they are offering wines at a lower price and promote them with appealing and catching images. For instance, in 2008 Italy topped the wine sales list. Just two years later, in 2010, South Africa was ahead of Italy with a market share of 20% (Systembolaget 2012). Among the main consequences that the increasing level of competition arises, we can mention two of them: aggressive pricing and intense battle for table place. The effect of them has been the erosion of the Italian competitive advantage, brand names and quality.

 
 
4. About the Swedish market for alcoholic beverages
The words “state-owned monopolist company” might cause a bias-based picture of some dreary shops where customers can buy low-quality products. Visiting one of these shops could just as easy wipe off this kind of thoughts. The around 400 shops are well-organised, customer-friendly and the personnel is not only helpful, but has an unusual good knowledge of the products. This is simply part of the marketing policy of Systembolaget. All stores are going to be self-service outlets till the end of 2012. The product range of beer, wine and spirits is one of the most comprehensive in the world. Even in little villages without a store the customers have the possibility to order all products from the entire product range just visiting one of the over 500 hundred local agents (for instance a food shop). Additionally to the product range to be found in the stores there is the possibility to order products from a special product range (available-for-order-range) consisting of around 9000 products. These can be ordered also directly from the importers, but also at the stores, from the agents or via the website of Systembolaget) – but they are delivered and sold to the customer in the Systembolaget-store that the customer has chosen.
In this way the customers get in touch also with the importers. The contact between importers and for instance active wine-affinados is often lively and interactive, because there are lots of fairs for food and wine-interested customers, and the biggest importers have customer-clubs, magazines, different kind of events such as wine-tastings etc., and they also organize travels mostly for wine-lovers (wine-tourism). There are also lots of Swedish wine-clubs to be found on the internet, and these also import wine directly to the customers and organize the same kind of services as the licensed importers, but we have chosen not to research this phenomenon.
When thinking about choosing Sweden as target market for wine export, it is crucial to have a very good knowledge of the special environment that this target market means; the important actors are not only the importers, but just as well Systembolaget and the end consumers.
The inter-acting relationship between the customer and Systembolaget builds part of the framework and the base for the product range that Systembolaget decides to launch. The results of the continual monitoring of the operating environment in order to meet trends & driving forces also create part of this framework and the guidelines. The importers/suppliers have to be very well aware of this framework and how it works in order to be able to offer products that fit into it – but at the same time they should understand how the framework emerges and which is the role of the end consumers in this system. The keywords are inter-acting and being up-dated, which means that a high degree of engagement is necessary on this target market.
In order to make it clear what we mean with this, we want to describe some of the features and the policy of Systembolaget a little bit nearer. In the official documents of the company (Launch plan 2013) consideration, knowledge and inspiration are described as the three core value words of Systembolaget for renewing and developing the product range. These words symbolize a wide field of ideas and ideology that also are essential for the mandate, business concept and vision of Systembolaget. Consideration, for instance, is connected with such values as caring and showing respect, not only for the customers, but the world in which we are living. Thus also environmental aspects and sustainability in wide meaning are important for Systembolaget. Inspiration and knowledge are also values that guarantee a high quality level and customer satisfaction, but just as well keep aware the consciousness of the possible problems with alcohol consume – and in which ways it affects the environment, for instance. It is important to understand that the mentioned core values build the base for all acting for Systembolaget, which can be considered to be a special kind of social enterprise.
Systembolaget distinguishes between driving forces and trends; driving forces are changes taking place in the society in several areas like demography, technical development, climate. These forces also have an influence on trends, which in turn affect the behaviour of consuments. Demographic changes, the change of climate, new technologies and urbanisation together with globalisation are all having a part in emerging trends like new channels & networks, individualisation, awareness of ethics and environment but also the health, and consumers seeking of “the experience” and “the real thing”.
Awareness of these driving forces and new trends is a fundamental cornerstone for the product range of Systembolaget, as it would be for any company or organisation wanting to be succesful. As already mentioned, the importance of the three core values should not be forgotten, which in this case means that the combination of these together with driving forces and new trends create the following guidelines for the product range:

products with low alcohol content, small packages (the health aspect)
products in all price classes (the economical climate)
eco-friendly packagings like light-weight glass, BiB and PET(nota)
organic products and ethically certified products (the green and fair trade-trend)
exclusive items, sparkling wines (for the luxury & individualist – trend)
new types of products (for the experience-trend).
Some other important cornerstones for the product range work are the abilities to offer:

a product range that is broad and deep and perceived as modern and innovative
a product range that enhances the food & drink – experience
At the same time, meeting the requirements for profitability and efficient management in the chain of logistics and in-store is crucial.

Without going deeper into the comprehensive and vast business policy of Systembolaget and the different aspects of it, we only want to underpin the fact that Systembolaget considers the importers/suppliers as “partners”. Using this word instead of terms like “external/internal customers”, also reveals the importance of interacting and cooperating, being part of an entity operating in a business field where also the consumers are having an active role just as well as many other actors. For instance suppliers of suppliers, normally seen only as a part of supply chain, can in this kind of construction get and take a more active role. For doing this succesfully, it is fundamental to have enough knowledge of this special system.

With a quotation from Gert Carl we want to show how this should be understood : “[...] I will not say that I support the monopoly...but once you are in, you have guaranteed volumes.” (Ilkjaer 2007).

 
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Intervista ad Elisabetta Foradori

Intervista ad Elisabetta Foradori | Grande Passione | Scoop.it
Elisabetta Foradori ci racconta la storia e le origini del suo vino biodinamico specchio delle Dolomiti.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Top 5 wine hotels in Italy’s Veneto

Top 5 wine hotels in Italy’s Veneto | Grande Passione | Scoop.it
A rich hunting ground for the thirsty traveller, it is home to the Soave DOC, famous for its dry whites made from Garganega, and the Valdobbiadene DOCG region, world famous for its Prosecco. To the west lies Valpolicella DOC in the province of Verona, which is also home to Amarone. This is a powerful style of red wine made from dried grapes which in 2009 was granted DOCG status.

Add to this its close proximity to the water ways of Venice and Veneto becomes an increasingly attractive proposition. Experience its rustic charms and taste your way through its wines while staying at one of these hotels, handpicked for the wine loving traveller.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Australian Wine Bounces Back in the U.S. | Wine News & Features

Australian Wine Bounces Back in the U.S. | Wine News & Features | Grande Passione | Scoop.it
Australian Wine Bounces Back in the U.S.. After five years of decline, Australian winemakers are more upbeat about their prospects in the U.S.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italian Bubbly Producers Say Cheers to Record New Year Sales

Italian Bubbly Producers Say Cheers to Record New Year Sales | Grande Passione | Scoop.it
Italian Bubbly Producers Say Cheers to Record New Year Sales. Prosecco sales are booming worldwide, but the success of the fizzy favorite could have repercussions for the higher-priced wines.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italy’s ‘other’ Ferrari steps up a gear

Italy’s ‘other’ Ferrari steps up a gear | Grande Passione | Scoop.it
For Lunelli, a key point of distinction between Ferrari and Italy’s other sparkling regions is the dramatic geography of Trentino. “We are a mountain wine,” he told the drinks business. Pointing to the “very strong diurnal shift” in temperature as a result of this influence from the surrounding Dolomites, Lunelli explained: “this is very important because it allows us to have grapes with good acidity.”
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

L’anno nero della vendemmia, calo fino al 30%

L’anno nero della vendemmia, calo fino al 30% | Grande Passione | Scoop.it
«L’atmosfera era così umida che i pesci sarebbero potuti entrare dalle porte e uscire dalle finestre, nuotando nell’aria delle stanze». Gli enologi italiani si aggirano quest’anno tra vigne che sembrano uscite da Macondo, il paese immaginario, afflitto da piogge perenni, di «Cent’anni di...
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Italie: 30 000 bouteilles contrefaites de grands vins retirées du marché | Actualités

Italie: 30 000 bouteilles contrefaites de grands vins retirées du marché | Actualités | Grande Passione | Scoop.it
Plus de 30 000 bouteilles de grands crus italiens dont du Brunello contrefaits ont été saisies et six personnes ont été arrêtées dans le cadre d'une enquête sur une...
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Education is critical for Italian wines to compete in Hong Kong

Education is critical for Italian wines to compete in Hong Kong | Grande Passione | Scoop.it
A panel of wine educators from Hong Kong have urged Italian producers to invest in education modules specific to Italy to boost the country’s paltry share of the wine market.
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Religion News: Vatican leads world in wine consumption

Religion News: Vatican leads world in wine consumption | Grande Passione | Scoop.it
Week in ReligionResidents of tiny Vatican City consume more wine than any other country in the world.According to statistics released by California’s Wine Institute, residents drink 74 liters of wine per person a year, which is double the per-capita consumption of Italy as a whole. A standard bottle of wine is .75 liters.That’s double the amount of wine that’s consumed in France or Italy and triple the amount drunk in the United Kingdom.Some of that wine consumption is related to religious
more...
No comment yet.
Scooped by Grande Passione
Scoop.it!

Basilicata: Italy’s rich, red secret

Basilicata: Italy’s rich, red secret | Grande Passione | Scoop.it

Italy’s answer to Barolo is producing quality wines which have so far been overlooked, but new legislation could change that."

more...
No comment yet.