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2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS"

2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS" | Grande Passione | Scoop.it

he accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. As long as brands make them effortlessly simple, intuitive, and yes, fun.

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Grande Passione
My Collection Of Wine News From Around The World...
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Where is all the Champagne going? See the latest figures - Decanter

Where is all the Champagne going? See the latest figures - Decanter | Grande Passione | Scoop.it
See the latest figures on Champagne exports, including the top markets, their value and where the fastest risers are around the world.
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Wine and other horticulture exports are growing strongly, building to impressive levels. Not only are volumes rising, but we are achieving price premiums that stand out

Wine and other horticulture exports are growing strongly, building to impressive levels. Not only are volumes rising, but we are achieving price premiums that stand out | Grande Passione | Scoop.it
Wine and other horticulture exports are growing strongly, building to impressive levels. Not only are volumes rising, but we are achieving price premiums that stand out
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E.&J. Gallo Acquires Napa’s Prestigious Stagecoach Vineyard

E.&J. Gallo Acquires Napa’s Prestigious Stagecoach Vineyard | Grande Passione | Scoop.it
E.&J. Gallo has agreed to purchase Napa Valley’s Stagecoach Vineyard from founder Dr. Jan Krupp for an undisclosed sum.
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How Shipwrecked Champagne Is Changing Winemaking

How Shipwrecked Champagne Is Changing Winemaking | Grande Passione | Scoop.it
Champagne houses and winemakers are aging their products in the deep sea.
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How to Create a World-class Wine Region

How to Create a World-class Wine Region | Grande Passione | Scoop.it
Wine Industry News for Oct 18, 2016
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Grapes 101 | Viticulture and Enology

Grapes 101 | Viticulture and Enology | Grande Passione | Scoop.it
How Grapevines Respond to Water Stress
Grapes 101 is a series of brief articles highlighting the fundamentals of cool climate grape and wine production.
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Meet the new Brazilian consumer | McKinsey & Company

Meet the new Brazilian consumer | McKinsey & Company | Grande Passione | Scoop.it
Cautious, concerned, and conservative
Grande Passione's insight:
"Cautious, concerned, and conservative", clearly pragmatic & focused on buying on what they "need" rather then what the "want"... a market similar to China?
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An incumbent’s guide to digital disruption | McKinsey & Company

An incumbent’s guide to digital disruption | McKinsey & Company | Grande Passione | Scoop.it
Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.
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Don't Steal Ideas. Steal Perspectives

Don't Steal Ideas. Steal Perspectives | Grande Passione | Scoop.it
To generate novel ideas, work to capture the interpretations, perspectives, and insights from outside your network.
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Tax wine as beer and raise $2.9 billion per year says lobby group

Tax wine as beer and raise $2.9 billion per year says lobby group | Grande Passione | Scoop.it
Taxing wine and cider the same as beer and lifting the rate by 5 to 6¢ for a glass of beer would raise $2.9 billion a year, much of which could fund tax ...
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How Much Has the Strong Dollar Affected U.S. Wine Exports?

How Much Has the Strong Dollar Affected U.S. Wine Exports? | Grande Passione | Scoop.it
Last week I wrote about the strong U.S. dollar and its impact on U.S. wine imports. My conclusion was that there was an exchange rate effect, but it was less than you might otherwise expect because of specific factors that are at work in the sparkling, bulk, and bottle wine import markets today. This week…
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How Much Has the Strong Dollar Affected U.S. Wine Imports?

How Much Has the Strong Dollar Affected U.S. Wine Imports? | Grande Passione | Scoop.it
About this time last year I wrote a column that analyzed how the rise in the U.S. dollar's international exchange value was likely to impact the wine market. My conclusion was that the simple Econ 101 rule that a stronger currency leads to higher imports and lower exports might not perfectly apply to wine. I…
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Canned wine dollar sales growth grew by 125.2% last year. What will 2017 bring? | Wine Industry Insight

Canned wine dollar sales growth grew by 125.2% last year. What will 2017 bring? | Wine Industry Insight | Grande Passione | Scoop.it
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The Brands That Matter Most to Chinese Consumers (And Why) - Prophet Thinking

The Brands That Matter Most to Chinese Consumers (And Why) - Prophet Thinking | Grande Passione | Scoop.it
Our Brand Relevance Index uncovered the top brands in China, the brands that matter most to Chinese consumers. Learn why these brands are successful.
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Desire: The New Driving Force for Brands

Desire: The New Driving Force for Brands | Grande Passione | Scoop.it
Desire remains untapped and brands can unlock tremendous value if they understand how desirability can drive them forward beyond rationality and emotionality.
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Changing Tastes: China's Imported Wine Industry - China Briefing News

Changing Tastes: China's Imported Wine Industry - China Briefing News | Grande Passione | Scoop.it
China’s taste for wine is growing rapidly, and will become the world’s second largest wine market by 2020. Find out more about China's import wine industry.
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10 Things Every Wine Lover Should Know About Benanti | Wine News & Features

10 Things Every Wine Lover Should Know About Benanti | Wine News & Features | Grande Passione | Scoop.it
The founding fathers of Mount Etna's wine industry, the Benanti family are feared by insurance actuaries worldwide, James Lawrence discovers.
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Meet today’s American consumer | McKinsey & Company

Meet today’s American consumer | McKinsey & Company | Grande Passione | Scoop.it
US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
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The Swiss train tourists don’t take

The Swiss train tourists don’t take | Grande Passione | Scoop.it
The Rhäetian Railway provides an awe-inspiring, adrenaline-inducing ride past therapeutic springs and mountain-perched castles, crossing 84 tunnels and 383 bridges along the way.
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Corporate America Chases the Mythical Millennial

Corporate America Chases the Mythical Millennial | Grande Passione | Scoop.it
The expensive quest to discover what millennials want misses two things: Each is an individual, and collectively they are much like other generations.
Grande Passione's insight:
With this first post, i will search for more articles that will attempt to demonstrate that marketing for millenials is NO different than marketing for any other age group... 
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6 Things to Consider Before Booking Your Trip to Cuba

6 Things to Consider Before Booking Your Trip to Cuba | Grande Passione | Scoop.it
Singapore's essential luxury magazine, in-depth news, reviews and interviews. SG Tatler is the defintive resource for the luxury lifestyle in Singapore
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UK Budget 2016: Wine trade disappointed to be ‘singled out’

UK Budget 2016: Wine trade disappointed to be ‘singled out’ | Grande Passione | Scoop.it
Sleeping among the vineyards in Argentina
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In wine (as in beer) a handful of the biggest eat most of the market pie while thousands of the rest eat what’s left. | Wine Industry Insight

In wine (as in beer) a handful of the biggest eat most of the market pie while thousands of the rest eat what’s left. | Wine Industry Insight | Grande Passione | Scoop.it
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What Are Cover Crops And Why Are They Really Good For Wine? | VinePair

What Are Cover Crops And Why Are They Really Good For Wine? | VinePair | Grande Passione | Scoop.it
Clover is a beloved cover crop in vineyards everywhere. It's a nutrient powerhouse with the power to transform exhausted soils into fertile ones.
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