Australian producer McWilliams is the first winery to sign an endorsement deal with Weight Watchers, the international diet programme, aimed at bringing lower alcohol wines to a new wider audience.
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Does the seemingly perpetual decline in consumption of France's national drink symbolise a corresponding decline in French civilisation? Delete the scoop?
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Euro Low; French Exporters High,Asia and the United States are still thirsty for all things French. Delete the scoop?
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La société Richard distribue chaque année 30 millions de cols de vin (y compris des Bag in box) dans les cafés, hôtels et restaurants de la région parisienne, pour un chiffre d'affaires de plus de 100 millions d'euros. Pour arriver à ces résultats, elle a déployé une stratégie très aboutie qui va depuis la sélection et même la production de vins (sur 600 hectares en propriété) jusqu'à la fourniture de verres à ses clients, en passant par toute la logistique. Delete the scoop?
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