Australian producer McWilliams is the first winery to sign an endorsement deal with Weight Watchers, the international diet programme, aimed at bringing lower alcohol wines to a new wider audience.
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he accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. As long as brands make them effortlessly simple, intuitive, and yes, fun. Delete the scoop?
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