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Beringer's Consumer Sampling Taste Station Program

This month Beringer unveils an industry-leading innovation that allows consumers to preview wine in stores without even taking a sip. Launching now as a test in Kroger stores in twenty states, shoppers in wine aisles will be able to sample three varietals of Beringer commercial wines through a taste station experience that allows them to try a new wine or varietal in a matter of seconds. The Beringer taste station, mounted on the wine shelf for easy use, dispenses
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Deep discounting has ‘muddied water’ in UK

Deep discounting has ‘muddied water’ in UK | Grande Passione | Scoop.it

“The stigma of shopping at a discount store no longer applies in the UK – people are proud to be getting a bargain – it’s fashionable to be frugal.

“But consumers equate quality with price so deep discounting in wine has muddied the water and has conditioned consumers to buy at half price.

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Is the Prosecco bubble about to burst?

Is the Prosecco bubble about to burst? | Grande Passione | Scoop.it
Hindsight is a wonderful thing. At the moment it’s difficult to predict whether the current Prosecco boom will turn out to be one of the great success stories to have come out of the recession, or whether the bubble will spectacularly burst, leaving consumers feeling flat and producers picking up the pieces.
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