Grande Passione
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My Collection Of Wine News From Around The World...
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Corporate America Chases the Mythical Millennial

Corporate America Chases the Mythical Millennial | Grande Passione | Scoop.it
The expensive quest to discover what millennials want misses two things: Each is an individual, and collectively they are much like other generations.
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With this first post, i will search for more articles that will attempt to demonstrate that marketing for millenials is NO different than marketing for any other age group... 
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Millennials dominate US wine, says study

Millennials dominate US wine, says study | Grande Passione | Scoop.it
People aged between 21 and 38 are now the largest wine-drinking cohort in the US, a study from the Wine Market Council has found.
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They're Thirsty for Deals, But Millennials Won't Sacrifice Taste or Quality in Their Alcoholic Beverages

They're Thirsty for Deals, But Millennials Won't Sacrifice Taste or Quality in Their Alcoholic Beverages | Grande Passione | Scoop.it
Not only are Millennials 77 million strong, they will account for almost 30% of total consumer product dollars spent by 2020. So what does that mean for the alcoholic beverage market? In a word, opportunity.
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Wine Consumers Thirsty for Other Beverages

Wine Consumers Thirsty for Other Beverages | Grande Passione | Scoop.it
 During the past six months, high frequency wine drinkers bought wine from many sources. Source: Wine Market CouncilNapa, Calif.—The Wine Market Council made its 10th annual presentation about U.S. wine consumer trends Feb. 6 in Napa. John Gillespie, president of the group, presented a summary of surveys answered by wine consumers, particularly those who drink wine frequently.
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no kidding...

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Millennials, sparklers drive up Italian wine sales in U.S.

Millennials, sparklers drive up Italian wine sales in U.S. | Grande Passione | Scoop.it
NEW YORK (Reuters) - Americans are drinking more Italian wines than Italians themselves, owing to the popularity of sparkling wines from the southern European country and millennials.Italian varieties
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Brown Brothers next generation targets younger wine consumers

Brown Brothers next generation targets younger wine consumers | Grande Passione | Scoop.it

Australian family winery Brown Brothers is gearing up to better target younger consumers via its own younger members.  Chief executive Ross Brown's three daughters, Katherine, Caroline and Emma Brown are lining up carry on the family business.

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What Millennials' Outrageously High Consumption of Wine Really Says About Us

What Millennials' Outrageously High Consumption of Wine Really Says About Us | Grande Passione | Scoop.it
If you're a millennial who loves wine, this might not come as a surprise to you. We, and by that I mean people aged 21 to 38, drank almost half the wine purchased in America last year. According to a survey by the Wine Market Council, millennials bought
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Millennials And Wine: A New Generation Grows Up | Market Watch

Millennials And Wine: A New Generation Grows Up | Market Watch | Grande Passione | Scoop.it
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William Fèvre releases ‘hipster’ Chablis

William Fèvre releases ‘hipster’ Chablis | Grande Passione | Scoop.it
Chablis producer William Fèvre has released a limited edition glow-in-the-dark bottle aimed at “hipsters” in a bid to attract younger consumers to the brand.
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Millennials: When, what and how much do they drink?

Millennials: When, what and how much do they drink? | Grande Passione | Scoop.it

A report produced by Wine Intelligence answers these questions and reveals which will be the market for wine in the United States in 2020.  Within the framework of the London Wine Fair, Wine Intelligence presented a report on Millennials’ (21-45 year old) wine drinking habits in the United States. This way, it outlines the main changing patterns and drinking occasions.

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