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Grande Passione
My Collection of Wine News From Around The World...
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Beringer's Consumer Sampling Taste Station Program

This month Beringer unveils an industry-leading innovation that allows consumers to preview wine in stores without even taking a sip. Launching now as a test in Kroger stores in twenty states, shoppers in wine aisles will be able to sample three varietals of Beringer commercial wines through a taste station experience that allows them to try a new wine or varietal in a matter of seconds. The Beringer taste station, mounted on the wine shelf for easy use, dispenses
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The global wine market

An illustration of the statistics and practices that make up the current wine market
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Pinot Grigio shortage could see consumers opt for other white wines

Pinot Grigio shortage could see consumers opt for other white wines | Grande Passione | Scoop.it
Pinot Grigio is in short supply on the bulk market around the globe, which is starting to push up prices.
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How video will be the norm in wine marketing within three years says Matthew Dickinson

How video will be the norm in wine marketing within three years says Matthew Dickinson | Grande Passione | Scoop.it
Following last week’s web video masterclass and seminar hosted by Google and YouTube for members of the UK wine trade and students from Burgundy’s School of Wine Business, wine consultant Matthew Dickinson gives his personal summary and looks at how video is going to change the way the wine industry communicates.
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36 Useful Internet Marketing Statistics that You Can't Ignore

36 Useful Internet Marketing Statistics that You Can't Ignore | Grande Passione | Scoop.it
Want to know astonishing internet marketing statistics that will rock your way to run your online business? Here are 36 stats that...
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PUNCH | Growing Pains: The Shifting Image of Champagne

PUNCH | Growing Pains: The Shifting Image of Champagne | Grande Passione | Scoop.it
We’ve all been cautioned not to judge a book by its cover, and the same principle generally applies to wine. But who hasn’t bought a bottle based solel
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EU funds flow east | Articles | JancisRobinson.com

EU funds flow east | Articles | JancisRobinson.com | Grande Passione | Scoop.it

‘Making good wine is just the beginning. Selling it is what’s difficult.’ So says Silvana Ballotta of Business Strategies in Florence and she should know.

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Carlo Petrini appoggia la disobbedienza messa in atto dalla Fivi - Slowine

Carlo Petrini appoggia la disobbedienza messa in atto dalla Fivi - Slowine | Grande Passione | Scoop.it
Il primo gennaio la giustizia italiana si ritroverà, di colpo, con ottocento nuovi casi su cui indagare. Quel giorno, i … Continua
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#Champagne 's big gaffe (and 5 ways to mend it)

#Champagne 's big gaffe (and 5 ways to mend it) | Grande Passione | Scoop.it

“ Champagne's influential trade body, the CIVC, brought a dose of holiday cheer to Rachel Jayne Powell, an Australian wine presenter and writer, by taking her to court. They accused the woman who dub...”


Via Vitabella Luxury Wine / Twitter @Vitabellawine / Also check www.vitabella.fr, David TOMAIUOLO
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Prosecco's mass appeal may limit growth, says Cava boss

Prosecco's mass appeal may limit growth, says Cava boss | Grande Passione | Scoop.it
Prosecco’s meteoric rise is not at the expense of Cava, insists Grupo Codorniu UK’s boss, who says its mass appeal may inhibit further growth.
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The Fallacy of the Low-Involvement Category

The Fallacy of the Low-Involvement Category | Grande Passione | Scoop.it
There are plenty of examples of brands that have found engaging ways to connect with consumers, despite living in low-involvement categories.
Grande Passione's insight:

any application to the wine industry??

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Heineken Debunks the Biggest Beer Mistery Ever

Heineken Debunks the Biggest Beer Mistery Ever | Grande Passione | Scoop.it
Heineken collaborates with the french design group Raison Pure on a series of limited edition cans that dynamically respond to temperature changes.
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Is the Prosecco bubble about to burst?

Is the Prosecco bubble about to burst? | Grande Passione | Scoop.it
Hindsight is a wonderful thing. At the moment it’s difficult to predict whether the current Prosecco boom will turn out to be one of the great success stories to have come out of the recession, or whether the bubble will spectacularly burst, leaving consumers feeling flat and producers picking up the pieces.
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How Food Marketers Can Combat ‘Choice Choke’ and Win Over Consumers

How Food Marketers Can Combat ‘Choice Choke’ and Win Over Consumers | Grande Passione | Scoop.it
Growing Market Bifurcation and the Power of a Strong Marketing Supply Chain
Grande Passione's insight:

Similar context as wine marketing... Insights including focusing on regionality & local ingredients... Exactly what wine is about.

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‘Coravin works’, says 160 wine professionals

‘Coravin works’, says 160 wine professionals | Grande Passione | Scoop.it
Coravin seems to solve a problem that has bedevilled humanity since the first wine was stored in urns, namely, how do you preserve wine once a container is opened, exposing it to oxygen, its archenemy?” Asimov, and wine enthusiasts around the globe, were hopeful; but mostly skeptical. How could such a feat be possible? Wine kegs, taps and an array of vacuum pumps have proven the task was complicated, if not unattainable, and with short-lived results. But the Coravin Wine Access System ($299) had something these other gadgets lacked: a technique for pouring wine from a bottle without ever actually opening it.
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Drink wine, make money? The latest house party trend

Drink wine, make money? The latest house party trend | Grande Passione | Scoop.it
Boisset Wine Living
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Nuno Gaspar de Oliveira's curator insight, February 11, 6:09 AM

While there are no global figures on how many people have turned to direct sales of wines, US wineries have reported a surge in shipments to consumers. According to Wines and Vines, a trade publication, direct-to-consumer winery shipments were up 13% to $1.75b for the 12 months ending in October

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Prosecco Continues to Create Confusion | Wine News & Features

Prosecco Continues to Create Confusion | Wine News & Features | Grande Passione | Scoop.it
Prosecco Continues to Create Confusion. Poor information about Prosecco means consumers care less and less about quality differences between the DOC and DOCG wines, argues Jeremy Parzen.
Grande Passione's insight:

i am so bored of bloggers who, when writing about wine, always take the moral high ground from their pedestal and use controversy in order to push for their own agenda and attract attention to themselves.

 

here is an opinnion piece by jeremy parzen that is completely distored and misrepresentative.

 

Perhaps it would be more useful if it was backed-up with statistics to see what is really happening in the market.

 

For sure, the UK market seems to be behaving in a very different way. Take an article published in the Drinks business in November which states "On-trade supplier Bibendum has seen sales of super-premium Prosecco shoot up by 295% in the last year, while premium sales were up by 150%" (http://bit.ly/1zsEDLE).

 

On the website of the DOCG Consortium, one can find official statistics (http://bit.ly/1zsH9S7) which seems to refute greatly the opinion discussed above. Let's look at a few to put things in their perspective:

Italy consumes 59.6% of the DOCG wines produced, while Germany, it's 2nd market, consumes 22%, Swizterland 21%, the UK 17%, and the USA 9.5% of its production. However, sales in the USA have increased 274% since 2003 and has increased by 15.5% from 2012 to 2013, the latest data available. Meanwhile, world sales have increased 196% since 2003 with Germany + 97%, Swizterland + 99% and UK sales increase at an average of 11% per year. Italy itself increased its consumption by 5% per year since the 2008, when the DOCG was officialized.

 

Let's not forget that the Consortium is funded by its members to represent them not only at the marketing level but also at the policy level. Without data, it is difficult for me to be sure, but my "opinion" is that the Consortium now works on using its (low) budget in the most efficient way by consolidating its strongest markets first (Germany & UK) and while working on new markets (China & Japan). In the USA, we can see through this link (http://bit.ly/1zsIKHw) that it did hold events and promotions in the markets in several occasions. Only in the last 3 months: DEC 1-4 at Eataly Chicago & New York, NOV 13 again in Chicago w/ Luxehome & Wine Spectator, NOV 5 & 10 with 2 workshops in Miami & New York, NOV 3 at the Annual Feast Event 2014 organised by Wine Spectator in New York.

 

To state that "the DOCG growers consortium hasn't done more to raise awareness of the differences in quality"is not fair. Again, I do not have hard data upon which to base my claim, but I strongly beleive that the Consortium does not have the same marketing budget as does Coca-Cola, and even Cupcake for that matter.

 

It also my opinion that the Consortium hopes for wine writers such a Jeremy Parzen, who claims to love Italy and its wine so much and who should know better for all people, to actually be more constructive in its use of the space he is allocated and actually write informative pieces rather than pieces that are written to attract attention to himself by distorting the actual situation in the market. There are so many topics to write about.

 

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Italian Bubbly Producers Say Cheers to Record New Year Sales

Italian Bubbly Producers Say Cheers to Record New Year Sales | Grande Passione | Scoop.it
Italian Bubbly Producers Say Cheers to Record New Year Sales. Prosecco sales are booming worldwide, but the success of the fizzy favorite could have repercussions for the higher-priced wines.
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How heritage drives success of Chinese luxury brands

How heritage drives success of Chinese luxury brands | Grande Passione | Scoop.it
By appealing to a cultural element that its consumers are proud of, the mainland is ready for design and promotion of its high-end products
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When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible | Grande Passione | Scoop.it
Italian winemakers from Piedmont to Sicily are up in arms because EU rules suggest that famous marques are no longer able to list their full addresses on websites and brochures. Hundreds of independent producers are set to protest over the issue.
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Over 40% of Brits will buy wine online this Christmas, says Harpers new e-commerce report

Over 40% of Brits will buy wine online this Christmas, says Harpers new e-commerce report | Grande Passione | Scoop.it
 
 
Over 40% of Brits will buy their Christmas wine online this year, according to a new report published today by Harpers Wine & Spirit.
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Cava brand says 'we are not Champagne, we are Codorniu' in new ad campaign

Cava brand says 'we are not Champagne, we are Codorniu' in new ad campaign | Grande Passione | Scoop.it
Cava producer Codorníu has launched a global ad campaign which emphasises the brand’s suitability for all occasions and its differences to Champagne - “we’re not big on formalities, we prefer hugs and kisses” - in time for Christmas.
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How to engage German-speaking consumers to drink more Italian wines: insights from “ A Taste of Excellence” | www.vinitalyinternational.com

How to engage German-speaking consumers to drink more Italian wines: insights from “ A Taste of Excellence” | www.vinitalyinternational.com | Grande Passione | Scoop.it
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