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My Collection of Wine News From Around The World...
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Over 40% of Brits will buy wine online this Christmas, says Harpers new e-commerce report

Over 40% of Brits will buy wine online this Christmas, says Harpers new e-commerce report | Grande Passione | Scoop.it
 
 
Over 40% of Brits will buy their Christmas wine online this year, according to a new report published today by Harpers Wine & Spirit.
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A worldwide analysis about wine blogs

A worldwide analysis about wine blogs | Grande Passione | Scoop.it
It is a research made by the Burgundy Business School and published by the “Observatorio Vitivinícola”, that analyzes the wine blogs in the world. It shows that most wine bloggers are men, aged between 26 and 40, and whose motivation is their passion and desire to educate consumers.
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Personalised marketing is key to future wine sales says Amazon at Wine Vision

Personalised marketing is key to future wine sales says Amazon at Wine Vision | Grande Passione | Scoop.it
Personalised marketing, customer reviews and product comparisons are key to successfully selling alcohol online, according to Amazon.

Via Frank Haddad
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Digital future for wine sales: Vinexpo | decanter.com

Digital future for wine sales: Vinexpo | decanter.com | Grande Passione | Scoop.it
Wine buying in the future will be an interactive world of mobile apps, virtual sommeliers and tweeting winemakers, according to new research.
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SVB on Wine: What's the One Job Wineries Can't Fill?

SVB on Wine: What's the One Job Wineries Can't Fill? | Grande Passione | Scoop.it

Who has those kind of skills in the wine business? The answer is very few people, and its this one situation that is most holding back the wine business from truly evolving in the direct business.

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Le marché de la vente de vin en ligne

Le marché de la vente de vin en ligne | Grande Passione | Scoop.it
Il est difficile de parler de révolution concernant le marché de la vente de vin en ligne, nous assistons plutôt à une lente mutation autour d’un modèle qui se cherche encore. Si l’on voit de nouvelles évolutions et perspectives se dessiner, il est encore trop tôt pour dire avec certitude ce que sera l’Internet du vin de demain. S’il est un support d’information important dans le processus de choix du consommateur, il reste un canal de distribution encore marginal.
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Tesco Wine Magazine offers interactive features

Tesco Wine Magazine offers interactive features | Grande Passione | Scoop.it
Tesco Wine Magazine has launched its first cover-to-cover augmented-reality magazine, in a bid to offer its customers new ways to "discover" more about wine.
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2012 Trends In Social Media Marketing: The Importance of Time.

2012 Trends In Social Media Marketing: The Importance of Time. | Grande Passione | Scoop.it

Social Media Examiner has released their 2012 Social Media Industry Report with the self-proclaimed intention of identifying the “who, what, where, when, and why” of social media marketing. The data in this report is of particular interest to me because of its focus on how business interacts with social media, and not the consumer.

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MJR Creative Group

MJR Creative Group | Grande Passione | Scoop.it

Considering age specific limitations, when designing systems used by aging populations will significantly improve click-through rates and create positive response to the experience and the brand.

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What's The Three Tier System and Why is It Corroding? | Wine Folly

What's The Three Tier System and Why is It Corroding? | Wine Folly | Grande Passione | Scoop.it
The wine you buy in America goes through a number of hands before it gets into yours. This system is called the 3-Tier System and it's starting to corrode...
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Grande Passione | Scoop.it
Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
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Chinese drinkers won over to online buying

Chinese drinkers won over to online buying | Grande Passione | Scoop.it
More than a third of wine and imported spirits on the mainland is being bought online as Web retailers are increasingly finding favour with the country's technology-savvy consumers....
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Ventes de vins sur internet : de 5,45 % au Royaume Uni à moins de 1 % en Chine et au Canada

S'il existe un consensus sur le développement des ventes de vins par internet, il existait peu de données permettant de quantifier le poids de ce réseau de distribution sur un marché de consommation. L'Observatoire Argentin du Vin vient d'y remédier, via son dernier rapport qui se penche spécifiquement sur les principaux pays consommateurs de vins argentins.
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Vin, Internet et réseaux sociaux : les success stories du web

Quel est l’impact d’Internet, des blogs et des réseaux sociaux sur l’évolution des ventes de vin ? Difficile aujourd’hui d’obtenir une réponse nette et précise. Pour illustrer la puissance ce nouveau média, Vitisphère a recueilli les témoignages de quelques professionnels de la filière qui ont su astucieusement tirer profit, intentionnellement ou non, des atouts de la Toile.
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Fake restaurant reviews can lead to 'bankruptcy', says Got Juice

Fake restaurant reviews can lead to 'bankruptcy', says Got Juice | Grande Passione | Scoop.it
Online reputation management company, Got Juice has revealed one in 10 consumer reviews from sites such as Qype, Yelp and Trip Advisor are fake, causing restaurants to lose out on new sales or worse.
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Smartphones revolutionizing wine sales for ‘Millennials’

Smartphones revolutionizing wine sales for ‘Millennials’ | Grande Passione | Scoop.it

Mobile is now becoming a key driver to closing the sale at the store shelf. This audience does not take a store salesperson’s recommendation for a particular wine as gospel. Often when store personnel recommend a wine, they will search Google for the wine on their phones to learn more before purchasing.

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La SOPEXA emmène les vins français sur les réseaux sociaux

La SOPEXA emmène les vins français sur les réseaux sociaux | Grande Passione | Scoop.it
Pour les aider, la SOPEXA a déployé dans le monde un réseau de correspondants qui effectuent à la fois une veille sur l'ampleur et la nature du phénomène, sur ses évolutions récentes, et qui sont donc à même de conseiller sur les stratégies à adopter et les coûts à engager.
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