View of the 1930 edition of Trade-Marks Designed by Clarence P. Hornung. © Modernism 101
During his long and remarkable career, Clarence Pearson Hornung (1899-1998) designed typefaces, automobile ads, sales catalogues, packaging, products, and interiors. An accomplished illustrator with a keen sense for typography, Hornung found his niche in developing logos. Since his first commission at age 16, Hornung would go on to design more than 500 marks—commercial logos, signets, emblems, monograms, and colophons. He designed for book publishers like Encyclopedia Britannica, Vanguard Press, and the Book League of America. Hornung created the iconic eagle symbol for the Victory Book Campaign and designed logos for federal agencies during the war.
Via Bad Spoon, Cédric Debacq