15 February 2013, The Telegraph, Christopher Hope, Robert Winnett and Gordon Rayner -- "Supermarket bosses have pledged to “do whatever it takes to restore public confidence” in the food on their shelves after the horsemeat scandal.
In an open letter to customers, the chief executives of Britain’s biggest supermarkets and grocery chains said they would bring in new checks on food authenticity.
Later today the retailers will publish details of 1,000 checks of processed beef ready meals which have been carried out over the past week.
The comments will be seen as response to sharp criticism from Prime Minister David Cameron who overnight attacked supermarkets for keeping customers in the dark. ..."