21 November 2013, PRNewswire-iReach -- "New Online Publication Merges Content and Commerce to Connect More Readers To Wine.
Grape Collective a new subscription-free online wine magazine, revolutionizes how wine media is consumed by introducing a digital platform that bridges the gap between reading about a wine and drinking it. Loaded with content from the industry's top writers and editors, Grape Collective is the only editorial format with integrated e-commerce wherein readers can read a story or watch a video about a wine, then procure it directly through the website.
Inspired by a common frustration among wine consumers—the difficulty of sourcing the wines we read about—Grape Collective founder Christopher Barnes set out to create a more seamless shopping experience. "In the past, my experiences of reading about a wine and then trying to buy it were extremely frustrating," says Barnes, who was formerly president of the New York Observer Media Group and co-founder of amNewYork. "More often than not, I would find out that the wines that I had just read about in my favorite wine columns were unavailable."
At its core, Grape Collective is a portal for top-notch wine content. It features regular, exclusive content from industry veterans including Dorothy J. Gaiter, who co-wrote the Wall Street Journal's wine column, "Tastings", from 1998 to 2010, and Barbara Fairchild, who was the editor in chief of Bon Appétit magazine from 2000 to 2010, as well as a fleet of established and emerging writers. Grape Collective's collection of articles, video and multimedia features are geared to the casual-but-curious wine drinker, an audience that's often overlooked by traditional wine media, which heavily favors the collector and connoisseur. ..."