31 October 2013, Brownfield Ag News for America -- "Got Milk? The iconic question is commemorating its 20th anniversary this year. It all started when the California Milk Processor Board asked for for promotional ideas in 1993. Jeff Goodby of Goodby, Silverstein & Partners says a lady in a focus group said, “The only time I ever think about milk is when I run out of it.” That’s when Goodby scrawled “got milk?” on a poster board…and the rest is history.
... it has moved beyond a tagline to being “a piece of culture.” ..."